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Event Marketing Manager

PheedLoop5 days ago
Toronto, Ontario
Senior Level
full_time

About the role

About PheedLoop

PheedLoop is dedicated to developing advanced software and hardware technologies for the events industry. From virtual event technology critical during these times and solutions to automate, simplify and monetize events, to new hardware products such as self-check-in systems and smart badges, we're always building awesome tech. Located in Toronto, PheedLoop is one of Canada's fastest-growing event technology companies.

We're obsessed with listening to customer feedback, because we're able to build extremely creative solutions at light speed as soon as we hear good ideas. We love working hard, learning new things, building great products, and closing deals. If you're looking for an experience that will test your limits, accelerate your career, and allow you to dream big, we'd love to work with you and change an industry forever.

We're on a very exciting growth trajectory right now with events going hybrid, and we're looking for someone who wants to take great ownership over marketing at PheedLoop. We're a highly collaborative, extremely hard working, and fun loving team. We're really looking for someone who will be a great cultural fit at PheedLoop, with ambitions to grow with us for the next few years.

About the Role

We’re looking for an  Event Marketing Manager  to own and scale PheedLoop’s event strategy, including our participation in trade shows and conferences, our webinar and virtual event program, and our internal customer-focused event series.

You will be the architect and executor of event experiences that showcase PheedLoop in action, build brand awareness, and drive measurable pipeline. You’ll work closely with our sales, marketing, and product teams to plan, promote, and deliver events that not only educate and engage prospects, but convert them.

This role is ideal for someone who thrives at the intersection of creativity, logistics, and data. If you’re passionate about events, experienced in demand generation, and excited to make your mark on a high-growth team, this is the role for you.

Responsibilities

  • Own PheedLoop’s end-to-end event strategy, from planning and logistics to promotion and post-event ROI tracking
  • Lead execution of our presence at industry trade shows, conferences, and sponsored events
  • Coordinate and produce strategic in-person events, such as customer meetups, executive breakfasts, or user summits
  • Plan and host engaging virtual events and webinars that educate and convert prospects (using PheedLoop’s own platform, of course)
  • Build and manage pre-, during-, and post-event campaigns in collaboration with demand generation and sales
  • Work with content and design teams to build promotional assets (emails, landing pages, decks, signage, etc.)
  • Track leads, engagement, and pipeline contribution through HubSpot and other reporting tools
  • Own and manage event budgets, sponsorship packages, and lead handoff processes
  • Continuously test, learn, and optimize to improve ROI across all events

Requirements

  • 3 - 5 + years of B2B event marketing, field marketing, or demand generation experience
  • Proven track record executing successful in-person and virtual event campaigns
  • Strong understanding of marketing funnels and how events drive demand
  • Experience working closely with sales and demand generation teams
  • Comfortable managing vendors, timelines, and logistics with precision
  • Familiar with tools like HubSpot, Webflow, Google Analytics, and event platforms (bonus if you’ve used PheedLoop!)
  • Excellent communication, organization, and project management skills
  • Willingness to travel for key events and trade shows (up to 25%)

Nice to Haves

  • Graphic design experience (Canva, Adobe Suite)
  • Basic coding knowledge (HTML, CSS, JavaScript)
  • Passion for the events industry and understanding of current trends

Who We're Looking For

We are looking for people to join our team who are ambitious, hard workers, thrive in environments where they are required to solve problems, and love to have fun. We want to work with people who feel they have a lot more potential within themselves to unlock, because we want to be a part of their journey and help them reach their goals. Your work, just like everyone else's at PheedLoop, will make a massive difference - we can guarantee it. Know that you are likely to find your teammates at PheedLoop to be the hardest working group of people you’ll ever meet. If you feel you have a strong work ethic and career ambitions, you will thrive. If you’re just looking for a job, PheedLoop is almost certainly not going to be the right cultural fit.

This is a full-time role in-person at our Toronto office located on the Yonge-University subway line.

About PheedLoop

Events Services
11-50

PheedLoop is a true end-to-end on-site, virtual and hybrid event management and engagement platform. PheedLoop supports everything from native streaming, virtual exhibit halls, badge printing, registration, synced speaker/exhibitor portals, and instant mobile apps, to on-site check-in, floor plans, automated surveys, native video networking, and exhibitor/sponsor monetization systems.

PheedLoop is the ultimate streamlined event management system and is used by events of all types and sizes up to tens of thousands of attendees. PheedLoop primarily serves corporate, association, academic, and government clients including Shopify, IBM, and the Government of Canada.