Location: Remote (Europe, Canada, or anywhere globally with PT time zone overlap) Reports to: CEO

About Reah

Reah is building the AI-native, onchain financial operating system for startups, crypto-native companies, and global businesses. We unify global money movement, digital asset operations, treasury, corporate spend, and AI finance automation into one operating layer — so a two-person finance team can run like ten. We're small on purpose. We ship fast, publish in public, and use AI agents as teammates, not tools.

The Role

We're hiring a Marketing Director to own Reah's growth end-to-end. This is a hands-on, player-coach role — in the AI era, we don't plan to build a large marketing org. You will personally conceive, ship, measure, and iterate, while orchestrating a small team of humans and AI agents to move faster than a traditional 10-person marketing org. We care about one thing: results.

What Success Looks Like

You will be measured on outcomes, not activity. Specifically: Brand growth. Reah becomes a name that founders, finance operators, and crypto-native teams recognize and trust — beyond the current early-adopter circle. User growth. A measurable, compounding pipeline of signups → funded entities → durable balances. Marketing owns the top of funnel and shares accountability for activation. Brand credibility. As a fintech touching customer money, credibility is the product. Every surface — website, launches, partner co-marketing, press, community — has to earn trust, not just attention. Attention. In a market this noisy, the ability to make people stop scrolling is the single most valuable skill on this team. We will hire creativity over pedigree, every time. Efficient paid acquisition. A working, measurable paid-acquisition engine with CAC/LTV that we're proud to show investors. If you can't point to campaigns, launches, or content that moved real numbers, this isn't the role.

What You'll Own

1. Creative & Attention Concept and ship campaigns, launches, and content that break through — not "on-brand safe," but genuinely creative work that earns attention. Set the visual and verbal tone of Reah across every surface. Minimal, credible, unmistakable — explicitly not crypto Twitter, and not generic fintech either. Personally write and produce the flagship pieces. Orchestrate agents, contractors, and creators for scale.

2. Brand & Credibility Own how Reah is described everywhere — website, decks, launches, partner co-marketing, press, sales collateral. Build the credibility stack: customer stories, partner proof, press coverage, founder positioning, community trust signals. Manage PR and analyst relationships as needed. When we say something about compliance, banking, or yield, it has to be defensible.

3. Channels — Open and Channel-Agnostic LinkedIn and X are where we started. They are not where we stop.

You will decide, test, and own the channel mix. We are actively open to

Video-first channels — TikTok, YouTube (long-form + Shorts), Instagram Reels Podcasts — as guests, as hosts, as sponsors Community & IRL — founder dinners, conference presence, sponsored meetups, Discord/Telegram communities Newsletters & earned media — sponsorships, guest posts, embedded thought leadership Creator & KOL partnerships — fintech, crypto-native, founder-economy voices Unconventional bets — if you have a wild idea that works, we want to hear it

1. Paid Acquisition Own paid strategy and execution across the channels that make sense — LinkedIn Ads, X Ads, Meta, Google, YouTube, podcast reads, newsletter sponsorships, creator deals, and anything else that returns. Build the measurement stack: attribution, CAC/LTV by segment, payback period, cohort quality. You don't have to be the world's best media buyer — but you have to have run paid budgets before, know what "good" looks like, and know when to bring in a specialist vs. do it yourself.

2. Product Marketing & Launches Every product release, partner announcement, and milestone ships with a full launch package — narrative, post, video, landing page, email, sales enablement, press. You are the DRI for launch quality and launch outcomes.

3. Partner Co-Marketing Turn every partnership into distribution and credibility. Coordinate joint announcements and amplification across our partner stack and pipeline.

4. Lifecycle & Website Own reah.com, key landing pages, and the email/lifecycle program. Own the SEO and directory-listing surface.

5. AI-Native Marketing Ops Build and maintain the agent + human marketing stack. If a task is repeatable, it should be a workflow, not a headcount. We expect you to be fluent in Claude, Notion AI, and custom agents. This is not optional.

6. Performance Loop Weekly reporting on the metrics that matter — brand reach, signups, activation, CAC, pipeline influence. Kill what doesn't work. Double down on what does. No vanity metrics.

First 90 Days

Day 30: You've shipped at least one campaign or piece of content that made people talk. You own the weekly cadence. You've produced the first honest performance readout with a clear kill/keep list. You have a hypothesis on the next 2–3 channels to test beyond LinkedIn/X. Day 60: Refreshed narrative and positioning live across website, deck, and sales collateral. Launch playbook documented and used for the next product release. First paid-acquisition tests running with a real measurement setup. First non-LinkedIn/X channel test in market. Day 90: A defined, weekly-cadenced marketing operating system — creative, content, social, partner amplification, email, paid, reporting — with metrics that map to signups, funded entities, and durable balances. You know exactly which one or two hires (if any) come next.

You Are Probably a Fit If

You've personally led marketing where creativity, not budget, drove the outcome — and you can prove it with work you shipped. You've run paid acquisition budgets before and can talk fluently about CAC, LTV, payback, and attribution. You've marketed a fintech, crypto/onchain, developer tools, or B2B product to a technical or finance audience — and you understand why credibility matters differently in fintech. You are genuinely creative. You have opinions on visual language, copy, video, and format. You know the difference between "clever" and "attention-earning." You are AI-native in how you actually work day-to-day — not just as a talking point. You can hold your own with our CEO, founders, partners, and investors on the substance. You believe the best marketing team in 2026 is small, senior, and force-multiplied by AI.

You Are Probably Not a Fit If

Your best work is decks and strategy documents, not published campaigns, content, or products. You need a designer, a copywriter, a social manager, a PMM, and an agency in place before you can ship. You think "on-brand and safe" is a compliment. You've never personally spent a paid-acquisition dollar. Your last three roles were managing managers.

Compensation

Competitive base + meaningful equity. We pay well for people who compound.

Unlimited PTO

Remote-first, async-friendly, with regular in-person offsites.

How to Apply

Send us: Three things you shipped that you're proud of — campaigns, launches, content, or paid programs — and the numbers behind them. Attention earned, users acquired, CAC, whatever is real. A one-paragraph teardown of Reah's current marketing (start with reah.com, our LinkedIn, and our X) — what you'd change in your first 30 days, and one channel beyond LinkedIn/X you'd bet on. Optional: a short Loom, a mock ad, a rewritten landing page, a TikTok concept — anything that shows us how you think creatively. This carries more weight than a resume.