Top Benefits
About the role
Sales Representative
Status: Full-Time Location: Winnipeg, Brandon, and surrounding areas (must be based in the Winnipeg region)
About Charton Hobbs
Charton Hobbs, established in 1925, is one of Canada’s leading privately owned wine and spirits agencies. We represent a curated portfolio of producers and are committed to building strong brands and long-term partnerships across the country.
Position Summary
Reporting to the Manitoba Sales Manager, the Sales Representative is responsible for growing sales and market share of the Charton Hobbs portfolio within the assigned territory. This role focuses on building and maintaining strong relationships with retail and on-premise customers while executing sales strategies and brand initiatives.
Key Responsibilities
Retail Drive sales of the Charton Hobbs portfolio across assigned accounts Achieve and exceed quarterly and annual sales targets and KPIs Expand distribution with a focus on priority and core brands Maximize in-store execution, including shelf positioning, cold box placement, and displays Present and execute quarterly programming with retail partners and product consultants Develop and maintain an 8-week route plan to ensure efficient territory coverage
On-Premise (Restaurants & Bars)
Maintain and grow relationships with existing accounts Identify and secure new listings, features, and by-the-glass opportunities Support accounts with product knowledge, staff training, and menu development
Administrative & General
Maintain accurate and timely records of activities, account information, and opportunities in XRM Manage budgets and expenses in accordance with company guidelines Participate in trade shows, supplier events, and customer activations as required Maintain a flexible schedule, including occasional evenings and weekends
Qualifications
Experience Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry Experience in retail or restaurant environments is considered an asset Post-secondary education in business, sales, or marketing is preferred
Skills & Competencies
Strong interpersonal and relationship-building skills Results-oriented with a proven ability to meet or exceed sales targets Effective communication and presentation skills Highly organized with strong time management and planning abilities
Industry Knowledge & Certifications
Passion for wine and spirits with foundational product knowledge WSET Level 1 or WSET Level 2 (or higher) considered an asset (or willingness to obtain)
Requirements
Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions) Valid Manitoba driver’s license with a clean driving record Access to a reliable vehicle Valid passport Ability to lift and carry up to 50 lbs
Why Join Charton Hobbs
Join a well-established, family-owned company with a strong reputation in the Canadian market Represent a high-quality, diverse portfolio of wine and spirits brands Competitive compensation package including base salary, incentive bonus, and comprehensive benefits Car allowance and business expense reimbursement provided
Application Process
Interested candidates are invited to submit their resume and a brief cover letter outlining their relevant experience and interest in the role.
Charton Hobbs is an equal opportunity employer committed to fostering an inclusive and accessible workplace.
This job description is intended to provide a general overview of the role and does not represent a complete list of all duties, responsibilities, or qualifications.
Not the right fit? Search for Sales Representative jobs in Winnipeg, Manitoba, Canada
About Charton Hobbs
Cultivating Canada's wine and spirit landscape since 1925
For nearly a century, Charton Hobbs has been cultivating the Canadian wine and spirits landscape. By partnering with international producers, leading retailers, and hospitality trade networks, we offer premium products and branded experiences to consumers across the country.
Today, we are one of the nation's leading alcoholic beverages organizations, recognized for our long-term, focused, brand-building initiatives. We hold leadership positions in multiple markets and offer one of the most comprehensive wine and spirits portfolios in Canada. Our industry-leading results make us the partner of choice for Canadian liquor boards, supply chain buyers, and hospitality groups.
Chef de file dans le secteur canadien des vins et spiritueux depuis 1925
Depuis près d'un siècle, Charton Hobbs cultive le paysage canadien des vins et spiritueux. En nous associant à des producteurs internationaux, à des détaillants de premier plan et à des réseaux de restauration, nous proposons des produits haut de gamme et des expériences de marque aux consommateurs de tout le pays.
Aujourd'hui, nous sommes l'une des principales sociétés de boissons alcoolisées du pays, reconnue pour ses initiatives de développement de marque à long terme et ciblées. Nous occupons des positions de leadership dans plusieurs segments et offrons l'un des portefeuilles de vins et spiritueux les plus complets du Canada. Nos résultats de pointe font de nous le partenaire de choix des régies des alcools, des acheteurs de chaînes et des groupes hôteliers canadiens.
Similar Jobs
Top Benefits
About the role
Sales Representative
Status: Full-Time Location: Winnipeg, Brandon, and surrounding areas (must be based in the Winnipeg region)
About Charton Hobbs
Charton Hobbs, established in 1925, is one of Canada’s leading privately owned wine and spirits agencies. We represent a curated portfolio of producers and are committed to building strong brands and long-term partnerships across the country.
Position Summary
Reporting to the Manitoba Sales Manager, the Sales Representative is responsible for growing sales and market share of the Charton Hobbs portfolio within the assigned territory. This role focuses on building and maintaining strong relationships with retail and on-premise customers while executing sales strategies and brand initiatives.
Key Responsibilities
Retail Drive sales of the Charton Hobbs portfolio across assigned accounts Achieve and exceed quarterly and annual sales targets and KPIs Expand distribution with a focus on priority and core brands Maximize in-store execution, including shelf positioning, cold box placement, and displays Present and execute quarterly programming with retail partners and product consultants Develop and maintain an 8-week route plan to ensure efficient territory coverage
On-Premise (Restaurants & Bars)
Maintain and grow relationships with existing accounts Identify and secure new listings, features, and by-the-glass opportunities Support accounts with product knowledge, staff training, and menu development
Administrative & General
Maintain accurate and timely records of activities, account information, and opportunities in XRM Manage budgets and expenses in accordance with company guidelines Participate in trade shows, supplier events, and customer activations as required Maintain a flexible schedule, including occasional evenings and weekends
Qualifications
Experience Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry Experience in retail or restaurant environments is considered an asset Post-secondary education in business, sales, or marketing is preferred
Skills & Competencies
Strong interpersonal and relationship-building skills Results-oriented with a proven ability to meet or exceed sales targets Effective communication and presentation skills Highly organized with strong time management and planning abilities
Industry Knowledge & Certifications
Passion for wine and spirits with foundational product knowledge WSET Level 1 or WSET Level 2 (or higher) considered an asset (or willingness to obtain)
Requirements
Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions) Valid Manitoba driver’s license with a clean driving record Access to a reliable vehicle Valid passport Ability to lift and carry up to 50 lbs
Why Join Charton Hobbs
Join a well-established, family-owned company with a strong reputation in the Canadian market Represent a high-quality, diverse portfolio of wine and spirits brands Competitive compensation package including base salary, incentive bonus, and comprehensive benefits Car allowance and business expense reimbursement provided
Application Process
Interested candidates are invited to submit their resume and a brief cover letter outlining their relevant experience and interest in the role.
Charton Hobbs is an equal opportunity employer committed to fostering an inclusive and accessible workplace.
This job description is intended to provide a general overview of the role and does not represent a complete list of all duties, responsibilities, or qualifications.
Not the right fit? Search for Sales Representative jobs in Winnipeg, Manitoba, Canada
About Charton Hobbs
Cultivating Canada's wine and spirit landscape since 1925
For nearly a century, Charton Hobbs has been cultivating the Canadian wine and spirits landscape. By partnering with international producers, leading retailers, and hospitality trade networks, we offer premium products and branded experiences to consumers across the country.
Today, we are one of the nation's leading alcoholic beverages organizations, recognized for our long-term, focused, brand-building initiatives. We hold leadership positions in multiple markets and offer one of the most comprehensive wine and spirits portfolios in Canada. Our industry-leading results make us the partner of choice for Canadian liquor boards, supply chain buyers, and hospitality groups.
Chef de file dans le secteur canadien des vins et spiritueux depuis 1925
Depuis près d'un siècle, Charton Hobbs cultive le paysage canadien des vins et spiritueux. En nous associant à des producteurs internationaux, à des détaillants de premier plan et à des réseaux de restauration, nous proposons des produits haut de gamme et des expériences de marque aux consommateurs de tout le pays.
Aujourd'hui, nous sommes l'une des principales sociétés de boissons alcoolisées du pays, reconnue pour ses initiatives de développement de marque à long terme et ciblées. Nous occupons des positions de leadership dans plusieurs segments et offrons l'un des portefeuilles de vins et spiritueux les plus complets du Canada. Nos résultats de pointe font de nous le partenaire de choix des régies des alcools, des acheteurs de chaînes et des groupes hôteliers canadiens.