About the role
About the Role We're looking for a proven sales development leader to own and scale our Business Development (BDR) function. The ideal candidate is both a builder and a coach — someone who can architect a high-performing outbound motion, recruit and develop exceptional talent, and ensure the BDR organization becomes a predictable engine for pipeline growth.
This role reports to the VP of Sales and works cross-functionally with Marketing, RevOps, and Sales to define strategy, drive execution, and constantly improve conversion rates through data, process, and people.
What You'll Do
-
Own the BDR Function: Build and execute the overall BDR strategy, including segmentation, territories, outreach strategy, and success metrics.
-
Recruit, Mentor, and Retain Top Talent: Hire exceptional BDRs and team managers, build a culture of accountability and curiosity, and create clear career paths into AE or other revenue roles.
-
Run an Effective BDR Machine:
-
Implement scalable playbooks for outbound prospecting, own qualification, and handoffs to AEs.
-
Use data and tooling (Salesforce, Outreach, Gong, etc.) to monitor performance and continuously improve.
-
Ensure high-quality pipeline generation through rigorous coaching, enablement, and process consistency.
-
Partner Cross-Functionally:
-
Collaborate with Marketing to optimize campaign follow-up, lead routing, and messaging alignment.
-
Work with Sales and RevOps to ensure territory alignment and fair performance measurement.
-
Forecast and Report: Deliver accurate, actionable insights on BDR productivity, conversion rates, and pipeline contribution.
-
Innovate: Continuously test new outreach strategies, messaging, and channels to keep the team creative and competitive.
Who You Are
- 5–8+ years in BDR/SDR leadership, ideally at a SaaS company selling to technical or manufacturing audiences.
- Proven experience building or scaling a BDR team from early stages to a repeatable, high-performance function.
- Data-driven operator with deep understanding of metrics like conversion rates, activity quality, and pipeline coverage.
- Exceptional recruiter and coach — passionate about developing and mentoring early-career sales talent.
- Strong communicator who collaborates easily across sales, marketing, and operations.
- Comfortable working in a fast-paced, high-growth environment where playbooks evolve quickly.
Success Looks Like
- Predictable, high-quality pipeline generation across key segments.
- A clear talent pipeline of top-performing BDRs ready to become AEs.
- Strong collaboration with Marketing and Sales that drives measurable impact on revenue.
- BDR culture that's competitive, motivated, and continuously improving.
- Travelling to St. John's
About CoLab Software
Your most critical product decisions are made everyday in design reviews.
But as products get more complex and teams become larger and more specialized, the design review process looks the same as it did 10-20 years ago.
So what happens?
-43% of design feedback is never documented or addressed -87% of engineering leaders say it takes hours or days to trace the rationale behind a single design decision -90% of companies have product launch delays due to late-stage design changes.
These problems won’t be solved by more meetings, better PLM workflows or increased pressure to keep slide decks and spreadsheets up-to-date. These are problems that require a completely new way for engineering teams to work together.
CoLab is a cloud based platform purpose built for fast, effective design review. Using CoLab, multiple engineers, designers, and other stakeholders can review designs together and build off one another's feedback.
CoLab makes it easy to review the right data (including CAD) with all the right people, capture useful feedback, and track issues through to action. CoLab pulls together design discussions previously lost in emails, spreadsheets, and notebooks into a single platform that integrates back into PLM. We call it a Design Engagement System.
About the role
About the Role We're looking for a proven sales development leader to own and scale our Business Development (BDR) function. The ideal candidate is both a builder and a coach — someone who can architect a high-performing outbound motion, recruit and develop exceptional talent, and ensure the BDR organization becomes a predictable engine for pipeline growth.
This role reports to the VP of Sales and works cross-functionally with Marketing, RevOps, and Sales to define strategy, drive execution, and constantly improve conversion rates through data, process, and people.
What You'll Do
-
Own the BDR Function: Build and execute the overall BDR strategy, including segmentation, territories, outreach strategy, and success metrics.
-
Recruit, Mentor, and Retain Top Talent: Hire exceptional BDRs and team managers, build a culture of accountability and curiosity, and create clear career paths into AE or other revenue roles.
-
Run an Effective BDR Machine:
-
Implement scalable playbooks for outbound prospecting, own qualification, and handoffs to AEs.
-
Use data and tooling (Salesforce, Outreach, Gong, etc.) to monitor performance and continuously improve.
-
Ensure high-quality pipeline generation through rigorous coaching, enablement, and process consistency.
-
Partner Cross-Functionally:
-
Collaborate with Marketing to optimize campaign follow-up, lead routing, and messaging alignment.
-
Work with Sales and RevOps to ensure territory alignment and fair performance measurement.
-
Forecast and Report: Deliver accurate, actionable insights on BDR productivity, conversion rates, and pipeline contribution.
-
Innovate: Continuously test new outreach strategies, messaging, and channels to keep the team creative and competitive.
Who You Are
- 5–8+ years in BDR/SDR leadership, ideally at a SaaS company selling to technical or manufacturing audiences.
- Proven experience building or scaling a BDR team from early stages to a repeatable, high-performance function.
- Data-driven operator with deep understanding of metrics like conversion rates, activity quality, and pipeline coverage.
- Exceptional recruiter and coach — passionate about developing and mentoring early-career sales talent.
- Strong communicator who collaborates easily across sales, marketing, and operations.
- Comfortable working in a fast-paced, high-growth environment where playbooks evolve quickly.
Success Looks Like
- Predictable, high-quality pipeline generation across key segments.
- A clear talent pipeline of top-performing BDRs ready to become AEs.
- Strong collaboration with Marketing and Sales that drives measurable impact on revenue.
- BDR culture that's competitive, motivated, and continuously improving.
- Travelling to St. John's
About CoLab Software
Your most critical product decisions are made everyday in design reviews.
But as products get more complex and teams become larger and more specialized, the design review process looks the same as it did 10-20 years ago.
So what happens?
-43% of design feedback is never documented or addressed -87% of engineering leaders say it takes hours or days to trace the rationale behind a single design decision -90% of companies have product launch delays due to late-stage design changes.
These problems won’t be solved by more meetings, better PLM workflows or increased pressure to keep slide decks and spreadsheets up-to-date. These are problems that require a completely new way for engineering teams to work together.
CoLab is a cloud based platform purpose built for fast, effective design review. Using CoLab, multiple engineers, designers, and other stakeholders can review designs together and build off one another's feedback.
CoLab makes it easy to review the right data (including CAD) with all the right people, capture useful feedback, and track issues through to action. CoLab pulls together design discussions previously lost in emails, spreadsheets, and notebooks into a single platform that integrates back into PLM. We call it a Design Engagement System.