About the role
DATE POSTED:
Wednesday, October 15, 2025
EMPLOYER:
Folklorama
CITY/TOWN:
Winnipeg
BUSINESS LOCATION:
183 Kennedy St.
DESCRIPTION:
Primary Accountabilities
- Plan, design, and produce digital media content that supports all areas of the
organization, including the annual Folklorama Festival, Folklorama 365 year-round
programming, member features, scholarship and awards promotions, and special
projects.
- Oversee and curate content for all Folklorama social media channels, maintaining an
annual content calendar, ensuring timely and relevant postings, and fostering meaningful
community engagement.
- Lead the development of a social strategy to amplify Folklorama’s Ethno-Cultural Arts
division and incorporate the #CelebrateEverything initiative.
- Design, manage, and evaluate paid advertising campaigns across Google and Meta
platforms to drive awareness, engagement, and conversions for Folklorama programs
and initiatives.
- Develop and execute email marketing campaigns, including the monthly Llama Tales
newsletter, Festival communications, and other audience engagement initiatives,
ensuring alignment with brand voice and strategic objectives.
- Lead the planning and production of photo and video content during the Folklorama
Festival, coordinating with internal teams, photographers, and videographers to capture
key moments that showcase the event’s cultural vibrancy.
- Support the design and execution of Folklorama’s annual #GivingTuesday fundraising
campaign, ensuring engaging creative, cohesive messaging, and measurable impact.
- Manage and maintain Folklorama’s photo and video asset library, leading a
comprehensive initiative to organize, standardize, and ensure consistency across all
media folders.
- Prepare and present monthly performance reports for social media and website
analytics, identifying trends and insights to inform future strategies.
Page 2 of 2
- Research, write, and publish SEO-driven blog content to enhance Folklorama’s online
visibility, highlight community stories, and strengthen engagement with diverse
audiences.
HOW TO APPLY:
If you have the experience, education, qualities and passion to work for one of Winnipeg’s premier arts and cultural organizations, please forward a cover letter stating salary expectations, a resume/CV and three references by Friday, October 31st at 5:00pm to:
Attention:
Nivin Abdalla
postings@folklorama.ca
About Folklorama
Folklorama is the largest and longest-running multicultural festival of its kind in the world, as determined in 2010 by the International Council of Organizations of Folklore Festivals and Folk Arts. Folklorama began in 1970 as a celebration of Manitoba's centennial, and has grown into an annual two-week festival of global culture that takes place the first two weeks in August. Over 40 volunteer-run pavilions participate each year, showcasing unique cultures in venues throughout Winnipeg. Pavilions feature lively entertainment, cultural displays, warm hospitality and authentic ethnic cuisine. The Folklorama Festival attracts over 400,000 visits every year and acts as a summer tourism anchor for city of Winnipeg and the province of Manitoba.
Throughout the year, Folklorama is sustained by the Ethno-Cultural Arts programs: Folklorama at Home, Folklorama at School, and Folklorama at Work.
The next Folklorama Festival happens July 31 - August 13, 2022.
About the role
DATE POSTED:
Wednesday, October 15, 2025
EMPLOYER:
Folklorama
CITY/TOWN:
Winnipeg
BUSINESS LOCATION:
183 Kennedy St.
DESCRIPTION:
Primary Accountabilities
- Plan, design, and produce digital media content that supports all areas of the
organization, including the annual Folklorama Festival, Folklorama 365 year-round
programming, member features, scholarship and awards promotions, and special
projects.
- Oversee and curate content for all Folklorama social media channels, maintaining an
annual content calendar, ensuring timely and relevant postings, and fostering meaningful
community engagement.
- Lead the development of a social strategy to amplify Folklorama’s Ethno-Cultural Arts
division and incorporate the #CelebrateEverything initiative.
- Design, manage, and evaluate paid advertising campaigns across Google and Meta
platforms to drive awareness, engagement, and conversions for Folklorama programs
and initiatives.
- Develop and execute email marketing campaigns, including the monthly Llama Tales
newsletter, Festival communications, and other audience engagement initiatives,
ensuring alignment with brand voice and strategic objectives.
- Lead the planning and production of photo and video content during the Folklorama
Festival, coordinating with internal teams, photographers, and videographers to capture
key moments that showcase the event’s cultural vibrancy.
- Support the design and execution of Folklorama’s annual #GivingTuesday fundraising
campaign, ensuring engaging creative, cohesive messaging, and measurable impact.
- Manage and maintain Folklorama’s photo and video asset library, leading a
comprehensive initiative to organize, standardize, and ensure consistency across all
media folders.
- Prepare and present monthly performance reports for social media and website
analytics, identifying trends and insights to inform future strategies.
Page 2 of 2
- Research, write, and publish SEO-driven blog content to enhance Folklorama’s online
visibility, highlight community stories, and strengthen engagement with diverse
audiences.
HOW TO APPLY:
If you have the experience, education, qualities and passion to work for one of Winnipeg’s premier arts and cultural organizations, please forward a cover letter stating salary expectations, a resume/CV and three references by Friday, October 31st at 5:00pm to:
Attention:
Nivin Abdalla
postings@folklorama.ca
About Folklorama
Folklorama is the largest and longest-running multicultural festival of its kind in the world, as determined in 2010 by the International Council of Organizations of Folklore Festivals and Folk Arts. Folklorama began in 1970 as a celebration of Manitoba's centennial, and has grown into an annual two-week festival of global culture that takes place the first two weeks in August. Over 40 volunteer-run pavilions participate each year, showcasing unique cultures in venues throughout Winnipeg. Pavilions feature lively entertainment, cultural displays, warm hospitality and authentic ethnic cuisine. The Folklorama Festival attracts over 400,000 visits every year and acts as a summer tourism anchor for city of Winnipeg and the province of Manitoba.
Throughout the year, Folklorama is sustained by the Ethno-Cultural Arts programs: Folklorama at Home, Folklorama at School, and Folklorama at Work.
The next Folklorama Festival happens July 31 - August 13, 2022.