Top Benefits
About the role
Location:
Toronto
Address:
100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:
Director, Global Measurement Science
Canada Goose isn't like anything else. We've built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
Position Overview:
The Director of Global Measurement Science is a critical leadership role responsible for transforming our marketing measurement capabilities and building the analytics foundation that drives informed decision-making globally. This isn't just about tracking performance; it's about developing the intelligence systems that turn every media investment into measurable business value and sustainable competitive advantage.
As our Director, you will be the lead architect for our global marketing measurement framework, with a priority to connect our brand health and mROI programs. This is a pioneering role that includes working with regional, marketing, and technology teams to establish our infrastructure and foster a data-driven culture across our organization. This leader will have a mandate to improve operations with AI-enhanced analytics that enable predictive insights and scalable performance improvements across all channels.
In this role, your expertise will drive transformative measurement capabilities, creating integrated data solutions and intelligent optimization processes that don't just measure success—they enable it. This role reports into the Global Paid Media and Measurement function.
What You'll Do:
- Global Measurement Architecture: Develop robust measurement frameworks and outline the data signals (internal and external) and platforms required to deliver on it - based on priorities of the regional Presidents and Marketing LT
- Performance Optimization: Be the driving force of our ROI program and will leverage advanced analytics (MMM, MTA, LTV, incrementality) and machine learning to continuously optimize campaign performance, identify growth opportunities, and demonstrate measurable returns across all media investments.
- Executive Engagement & Presence: Interface regularly with the CDO/CIO, CCO, COO, CFO, Regional Presidents and Marketing LT to ensure leadership understands the ROI of its investments and is armed with the appropriate insights to make organization-wide data-driven decisions
- Data Visualization: Define and implement marketing scorecards and advanced dashboards that transform complex data into actionable insights for stakeholders, with a vision to democratize all outputs across the organization
- Data Integration: Lead initiatives to harmonize and support the technical centralization of data across multiple sources (including non-paid media channels), creating unified data ecosystems that enable comprehensive cross-channel analysis and reporting.
- AI Innovation Champion: Work with Data Automation & AI team to identify, evaluate, and implement cutting-edge GenAI and Agentic AI solutions to enhance media optimization, automate insights generation, and unlock new performance opportunities.
- Cross-Functional Partnership: Collaborate seamlessly with internal teams including Advanced Analytics, Product, Paid Media, Consumer Insights, CRM, Central Marketing (creative), Ecommerce, and Regional teams to ensure measurement strategies align with broader business objectives. Partner with external agencies for thought leadership and data collection.
- Build and Mentor Global Talent: Evangelize the importance of data-driven decision making and recruit, develop and mentor a team of skill measurement professionals willing to continuously monitor and evaluate emerging trends in marketing measurement
Let’s Talk About You:
- Bachelor's degree in Marketing, Business Administration, Statistics, Economics, Computer Science, or a related quantitative field
- 8+ years of experience in digital marketing or related fields
- 3+ years in a leadership or managerial role
- Exceptional leadership and team management skills, with a proven ability to build, motivate, and develop high-performing teams.
- Proven track record of developing and implementing successful measurement frameworks in a complex online and offline environment
- Experience engaging cross functional teams to think differently, demonstrated resiliency and grit to push through challenging projects
- Luxury retail experience is an asset
- Willing to travel 2-4x per year
- Strong understanding of MMM, MTA, LTV and incrementality
- Experience in budgeting and financial planning for marketing initiatives
- Strong communication and presentation skills, with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical analysis software (e.g., R, Python, SAS) is a significant asset.
What’s in it For You?
- A company built on Canadian roots and heritage
- Your work is recognized with a comprehensive and competitive Total Rewards Program
- Opportunities for career growth through numerous internal and external programs
- Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
- Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- Inspiring leaders and colleagues who will lift you up and help you grow
We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.
Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.
About Canada Goose
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
Diversity and inclusion is a priority at Canada Goose and something we are committed to continuously advancing and embedding in all that we do to enable an inclusive culture that supports innovation, creativity, and well-being. We are passionate about building and sustaining an inclusive and equitable working environment where all our employees can bring their authentic selves to work every day. At the heart of Canada Goose and our employee culture is our brand ethos: LIVE IN THE OPEN—a state of mind which embraces living bravely, openly, and joyfully in the world around us. Our vision is to build a workforce that reflects the communities we live and work in because we believe every one of our team members enriches our diversity by exposing us to an array of ways to understand the world, identify challenges, and to discover, design and deliver great products and service. Our different perspectives are what allow us to create, dream and LIVE IN THE OPEN.
Top Benefits
About the role
Location:
Toronto
Address:
100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:
Director, Global Measurement Science
Canada Goose isn't like anything else. We've built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
Position Overview:
The Director of Global Measurement Science is a critical leadership role responsible for transforming our marketing measurement capabilities and building the analytics foundation that drives informed decision-making globally. This isn't just about tracking performance; it's about developing the intelligence systems that turn every media investment into measurable business value and sustainable competitive advantage.
As our Director, you will be the lead architect for our global marketing measurement framework, with a priority to connect our brand health and mROI programs. This is a pioneering role that includes working with regional, marketing, and technology teams to establish our infrastructure and foster a data-driven culture across our organization. This leader will have a mandate to improve operations with AI-enhanced analytics that enable predictive insights and scalable performance improvements across all channels.
In this role, your expertise will drive transformative measurement capabilities, creating integrated data solutions and intelligent optimization processes that don't just measure success—they enable it. This role reports into the Global Paid Media and Measurement function.
What You'll Do:
- Global Measurement Architecture: Develop robust measurement frameworks and outline the data signals (internal and external) and platforms required to deliver on it - based on priorities of the regional Presidents and Marketing LT
- Performance Optimization: Be the driving force of our ROI program and will leverage advanced analytics (MMM, MTA, LTV, incrementality) and machine learning to continuously optimize campaign performance, identify growth opportunities, and demonstrate measurable returns across all media investments.
- Executive Engagement & Presence: Interface regularly with the CDO/CIO, CCO, COO, CFO, Regional Presidents and Marketing LT to ensure leadership understands the ROI of its investments and is armed with the appropriate insights to make organization-wide data-driven decisions
- Data Visualization: Define and implement marketing scorecards and advanced dashboards that transform complex data into actionable insights for stakeholders, with a vision to democratize all outputs across the organization
- Data Integration: Lead initiatives to harmonize and support the technical centralization of data across multiple sources (including non-paid media channels), creating unified data ecosystems that enable comprehensive cross-channel analysis and reporting.
- AI Innovation Champion: Work with Data Automation & AI team to identify, evaluate, and implement cutting-edge GenAI and Agentic AI solutions to enhance media optimization, automate insights generation, and unlock new performance opportunities.
- Cross-Functional Partnership: Collaborate seamlessly with internal teams including Advanced Analytics, Product, Paid Media, Consumer Insights, CRM, Central Marketing (creative), Ecommerce, and Regional teams to ensure measurement strategies align with broader business objectives. Partner with external agencies for thought leadership and data collection.
- Build and Mentor Global Talent: Evangelize the importance of data-driven decision making and recruit, develop and mentor a team of skill measurement professionals willing to continuously monitor and evaluate emerging trends in marketing measurement
Let’s Talk About You:
- Bachelor's degree in Marketing, Business Administration, Statistics, Economics, Computer Science, or a related quantitative field
- 8+ years of experience in digital marketing or related fields
- 3+ years in a leadership or managerial role
- Exceptional leadership and team management skills, with a proven ability to build, motivate, and develop high-performing teams.
- Proven track record of developing and implementing successful measurement frameworks in a complex online and offline environment
- Experience engaging cross functional teams to think differently, demonstrated resiliency and grit to push through challenging projects
- Luxury retail experience is an asset
- Willing to travel 2-4x per year
- Strong understanding of MMM, MTA, LTV and incrementality
- Experience in budgeting and financial planning for marketing initiatives
- Strong communication and presentation skills, with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical analysis software (e.g., R, Python, SAS) is a significant asset.
What’s in it For You?
- A company built on Canadian roots and heritage
- Your work is recognized with a comprehensive and competitive Total Rewards Program
- Opportunities for career growth through numerous internal and external programs
- Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
- Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- Inspiring leaders and colleagues who will lift you up and help you grow
We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.
Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.
About Canada Goose
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.
Diversity and inclusion is a priority at Canada Goose and something we are committed to continuously advancing and embedding in all that we do to enable an inclusive culture that supports innovation, creativity, and well-being. We are passionate about building and sustaining an inclusive and equitable working environment where all our employees can bring their authentic selves to work every day. At the heart of Canada Goose and our employee culture is our brand ethos: LIVE IN THE OPEN—a state of mind which embraces living bravely, openly, and joyfully in the world around us. Our vision is to build a workforce that reflects the communities we live and work in because we believe every one of our team members enriches our diversity by exposing us to an array of ways to understand the world, identify challenges, and to discover, design and deliver great products and service. Our different perspectives are what allow us to create, dream and LIVE IN THE OPEN.