Job Posting:

Summary

We’re hiring aSenior Marketing Manager,****Influencer & Social Mediato lead how Wonderbrands shows up across social and influencer platforms in Canada. This role owns both thestrategy and execution, ensuring Wonder, Gadoua, and our broader portfolio are relevant, engaging, and part of everyday conversations.

Our brands are iconic on shelf. Social is where they stay modern, culturally relevant, and connected to Canadians. This role will turn everyday moments into brand moments – building awareness, sparking engagement, and bringing our brands to life in ways that feel natural to each platform.

Reporting to the**Director of Marketing****,**you will lead our social and influencer ecosystem end-to-end, from defining the strategy and building playbooks to driving day-to-day execution across content, creators, and partnerships.

We’re looking for someone withstrong instincts, high standards, and a bias for action. A marketer who moves quickly, pushes the work forward, and knows how to turn great ideas into work that people want to watch, share, and talk about.

Location**:**1425 The Queensway, Etobicoke, Ontario

Primary Responsibilities

Social Leadership

• Own the social channel strategy across the portfolio. Define each platform’s role, content mix, cadence, and KPIs to ensure clear purpose, consistency, and measurable impact.
• Lead the execution of Wonderbrands’ organic social presence across Instagram, TikTok, and emerging platforms.
• Translate brand priorities into clear briefs, content roadmaps, and publishing calendars ensuring disciplined, high-quality execution across internal teams and agency partners.
• Own the social and creator content calendar, aligning brand, agency, and internal inputs to maintain consistency, cultural relevance, and momentum.
• Stay ahead of platform trends, formats, and algorithm shifts and proactively bringing forward ideas that keep our brands modern and competitive.
• Drive ideation sessions with cross-functional partners to generate timely, platform-native concepts tied to key brand, seasonal, and retail moments.
• Remain hands-on when required, helping to concept, edit, refine, or publish content to capitalize on real-time opportunities.
• Work cross-functionally with Brand, Creative, Media, and Sales to ensure social plays a central role in major brand moments – from campaigns and partnerships to retail programs and product launches.
• Continuously raise the bar on quality, speed, and distinctiveness ensuring everything we publish strengthens brand equity and drives measurable impact. -Partner with paid Media Agency to develop and deliver social assets optimized for paid amplification. -Ensure organic and paid social work in sync while delivering against distinct objectives.

Influencer & Creator Ecosystem

• Lead the strategy and execution of Wonderbrands’ influencer and creator programs across seeding, partnerships, whitelisting and affiliates.
• Identify and approve creator partners and content to ensure strong brand fit, platform relevance, and campaign alignment.
• Build scalable creator frameworks that support brand launches, seasonal moments, and retail priorities.
• Help build internal creator and influencer capabilities over time, identifying opportunities to bring select programs in-house to increase speed, efficiency, and brand ownership.
• Manage creator agency partners, providing clear briefs, creative direction, timelines, and performance expectations.
• Hold agency partners accountable to performance, ensuring programs are insight-led, measurable, and optimized.
• Track creator program performance and apply learnings to improve partnerships, content formats, and overall impact.
• Manage the creator budget, ensuring disciplined spend and clear ROI tied to brand and business goals.

Performance, Insights & Optimization

• Develop a clear social and creator performance framework with defined KPIs, benchmarks, and success metrics for 2026.
• Track and analyze performance across social platforms and creator partnerships, using insights to continuously refine content, formats, and partnerships.
• Surface community feedback, audience behavior, and emerging trends to inform future content and brand storytelling.
• Monitor competitors, cultural moments, and platform shifts to ensure Wonderbrands shows up in ways that feel timely and relevant.
• Partner with the media agency to track performance and apply ongoing optimizations.
• Lead performance reporting and turn insights into actions that strengthen our social and creator strategy over time.

Community Management

• Oversee the day-to-day management of Wonderbrands’ social communities, ensuring timely,

thoughtful, and on-brand engagement across comments, DMs, mentions, and tagged content.

• Manage the scheduling and publishing of social content, ensuring accuracy, quality control,and on-time delivery across platforms.

• Monitor community sentiment and surface insights, trends, and potential issues to Brand.

• Manage agency partners responsible for community management on specific brands, setting clear expectations for tone, responsiveness, and reporting.

• Identify opportunities to deepen engagement through giveaways, surprise-and-delight moments, partnerships and community-driven activations.

Required Experience

• 6–8+ years of experience in social media and creator marketing for consumer brands.
  • Proven ability to develop social strategies and execute them across platforms.
  • Strong understanding of social platforms and performance, especially TikTok and Instagram.
  • Experience managing creator and influencer programs, including agency partnerships.
  • Experience managing or guiding junior team members and external partners
  • Comfortable appearing on camera and contributing to social content when needed.
  • Familiarity with basic content creation tools and knowing when to self-produce vs. partner with creative teams.
  • Highly organized with the ability to manage multiple campaigns and timelines.
  • Data-minded, using insights and performance to improve content and programs.
  • Proactive, entrepreneurial, and comfortable operating with ownership.
  • Strong instincts for culture, trends, and what makes brands relevant on social.

FGF Group Competencies:

**Adaptive Intelligence -**Team Members respond effectively to challenges by evolving their skills, mindset, and approach.

-Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth

• and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback. -Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.

**Collaborative Intelligence -**Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.

-Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.

**Entrepreneurial Intelligence -**Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.

-Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity. -Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset. -Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.

Leadership Competencies

Inspire & Energize Team Members

• Continually inspires and develops Team Members and promote cross-functional collaboration.
• Supports, shared knowledge and experience with your Team through authentic conversations and development planning
• Communicates clear expectations
• Uses insight and knowledge to influence others
• Understands and acknowledge differences and modifies style to support unleashing potential
• Demonstrates patience and empathy, while listening

Create Winning Relationships

• Inspire enthusiasm & commitment by communicating a clear path to success
• Empowers others by delegating and providing support and opportunities for growth
• Identifies, raises and resolves conflict
• Builds trust and models the “Coach Approach”

Entrepreneurial Leadership

• Encourages informed risk-taking and supports learning from outcomes.
• Creates an environment where your team enjoys working hard while having fun Provides feedback to reinforce results

**Disclaimer:**The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.

We affirm that our hiring process, including candidate screening, evaluation, and selection,does notinvolve the use of Artificial Intelligence (AI) or automated decision-making tools. All assessments and decisions are conducted by qualified human professionals to ensure fairness, transparency, and compliance with Bill 149.

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