About the role
At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.
Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.
We’re building a high-performing, next-generation digital marketing function to support our evolving business. As Digital Marketing, Lead, Paid/CRM , you will play a pivotal role in shaping and executing how we activate go-to-market programs through paid and owned digital channels. You’ll sit at the heart of our Digital Marketing Centre of Excellence, working hand-in-hand with Product Marketing leaders to turn strategy into action—and results—across paid media and CRM.
You will partner with marketing teams to lead planning and execution, manage agency and platform relationships, and own our CRM operations. You’ll also guide the broader team on digital best practices and the application of AI and automation, helping to establish a marketing function that is modern, measurable, and forward-looking.
You’ll be responsible for: Campaign Strategy & Execution:
- Translate product marketing strategies into integrated CRM and media campaigns that drive acquisition, engagement, and retention for B2B and B2C audiences.
- Help define the channel mix strategy across paid and owned channels to drive revenue and pipeline generation.
- Define success metrics and measurement plans in partnership with analytics and Product Marketing teams.
Cross-Functional Partnership:
- Act as a strategic partner to Product Marketing, guiding them through campaign planning, media activation, and CRM design.
- Collaborate with internal stakeholders, agencies, and Mar-tech teams to enable seamless campaign execution.
- Represent the CRM and media perspective in integrated marketing planning and roadmap conversations
CRM & Lifecycle Leadership:
- Support the development of lifecycle marketing programs across Salesforce Marketing Cloud.
- Help define segmentation, personalization, and trigger logic based on customer insights.
- In partnership with Product Marketing, ensure CRM performance is optimized across journeys, creative, and messaging.
Paid Media Oversight:
- Manage agency partners to deliver efficient and effective media performance across paid search, social, programmatic, and other digital channels.
- Drive media innovation, including testing of new formats, platforms, and audience strategies.
- Evaluate performance continuously and iterate campaigns to improve ROI and customer value.
Technology & Capability Building:
- Champion the use of AI, automation, and advanced Mar-tech tools across campaigns.
- Source and manage CRM tools and platforms in collaboration with IT/Martech teams.
- Develop toolkits, playbooks, and training to scale best practices across the team
You bring:
- 10+ years of experience in digital marketing with deep expertise in CRM, paid media, and marketing technology.
- Demonstrated ability to lead cross-functional marketing programs in complex, matrixed environments.
- Hands-on experience with Salesforce Marketing Cloud or equivalent CRM platform.
- Proven success managing media agency relationships and digital performance campaigns.
- Strategic mindset with strong executional discipline; thrives on both thinking and doing.
- Knowledge of AI and marketing automation tools and their practical application.
- Experience in payments, financial services, fintech, or regulated industries is a strong asset.
- Eligibility to work for Interac Corp. in Canada in a full-time capacity.
Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:
- Canadian criminal record check;
- Public safety verification;
- Canadian ID cross-check;
- 5-year employment verification;
- Education verification; and
- If applicable, Credit Inquiry and Social Media Check
How We Work We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:
Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.
Core Values: They define us. Living them helps us be the best at what we do.
Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.
Education: To ensure you are the best at what you do we invest in you
Please be aware of certain individuals fraudulently using Interac Corp.’s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.
Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.
About Interac Corp.
Interac Corp. empowers Canadians to access, spend and send funds whenever and from wherever they choose. With nearly 300 financial institutions connected to our network, we enable payment and ID experiences that support Canadians’ accelerated use of safe and digital payments while prioritizing interoperability, security, privacy, and inclusivity. We are proud to be one of Canada’s leading and most trusted financial brands, with Canadians choosing Interac products an average of 18 million times a day to pay and exchange money. Interac champions workplace culture and corporate citizenship based on the principles of responsibility, diversity and inclusion.
Interac Corp. permet aux Canadiens d’accéder à des fonds, de les dépenser et de les envoyer où et quand ils le souhaitent. Avec près de 300 institutions financières connectées à notre réseau, nous facilitons les expériences de paiement et d’identification qui soutiennent l’utilisation accélérée par les Canadiens des paiements sécuritaires et numériques tout en priorisant l’interopérabilité, la sécurité, la confidentialité et l’inclusivité. Nous sommes fiers d’être l’une des marques financières les plus importantes et les plus fiables au Canada. En effet, les Canadiens choisissent les produits Interac en moyenne 18 millions de fois par jour pour payer et échanger de l’argent. Interac se fait le champion d’une culture organisationnelle et d’une citoyenneté d’entreprise fondées sur les principes de responsabilité, de diversité et d’inclusion.
About the role
At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.
Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.
We’re building a high-performing, next-generation digital marketing function to support our evolving business. As Digital Marketing, Lead, Paid/CRM , you will play a pivotal role in shaping and executing how we activate go-to-market programs through paid and owned digital channels. You’ll sit at the heart of our Digital Marketing Centre of Excellence, working hand-in-hand with Product Marketing leaders to turn strategy into action—and results—across paid media and CRM.
You will partner with marketing teams to lead planning and execution, manage agency and platform relationships, and own our CRM operations. You’ll also guide the broader team on digital best practices and the application of AI and automation, helping to establish a marketing function that is modern, measurable, and forward-looking.
You’ll be responsible for: Campaign Strategy & Execution:
- Translate product marketing strategies into integrated CRM and media campaigns that drive acquisition, engagement, and retention for B2B and B2C audiences.
- Help define the channel mix strategy across paid and owned channels to drive revenue and pipeline generation.
- Define success metrics and measurement plans in partnership with analytics and Product Marketing teams.
Cross-Functional Partnership:
- Act as a strategic partner to Product Marketing, guiding them through campaign planning, media activation, and CRM design.
- Collaborate with internal stakeholders, agencies, and Mar-tech teams to enable seamless campaign execution.
- Represent the CRM and media perspective in integrated marketing planning and roadmap conversations
CRM & Lifecycle Leadership:
- Support the development of lifecycle marketing programs across Salesforce Marketing Cloud.
- Help define segmentation, personalization, and trigger logic based on customer insights.
- In partnership with Product Marketing, ensure CRM performance is optimized across journeys, creative, and messaging.
Paid Media Oversight:
- Manage agency partners to deliver efficient and effective media performance across paid search, social, programmatic, and other digital channels.
- Drive media innovation, including testing of new formats, platforms, and audience strategies.
- Evaluate performance continuously and iterate campaigns to improve ROI and customer value.
Technology & Capability Building:
- Champion the use of AI, automation, and advanced Mar-tech tools across campaigns.
- Source and manage CRM tools and platforms in collaboration with IT/Martech teams.
- Develop toolkits, playbooks, and training to scale best practices across the team
You bring:
- 10+ years of experience in digital marketing with deep expertise in CRM, paid media, and marketing technology.
- Demonstrated ability to lead cross-functional marketing programs in complex, matrixed environments.
- Hands-on experience with Salesforce Marketing Cloud or equivalent CRM platform.
- Proven success managing media agency relationships and digital performance campaigns.
- Strategic mindset with strong executional discipline; thrives on both thinking and doing.
- Knowledge of AI and marketing automation tools and their practical application.
- Experience in payments, financial services, fintech, or regulated industries is a strong asset.
- Eligibility to work for Interac Corp. in Canada in a full-time capacity.
Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:
- Canadian criminal record check;
- Public safety verification;
- Canadian ID cross-check;
- 5-year employment verification;
- Education verification; and
- If applicable, Credit Inquiry and Social Media Check
How We Work We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:
Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.
Core Values: They define us. Living them helps us be the best at what we do.
Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.
Education: To ensure you are the best at what you do we invest in you
Please be aware of certain individuals fraudulently using Interac Corp.’s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.
Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.
About Interac Corp.
Interac Corp. empowers Canadians to access, spend and send funds whenever and from wherever they choose. With nearly 300 financial institutions connected to our network, we enable payment and ID experiences that support Canadians’ accelerated use of safe and digital payments while prioritizing interoperability, security, privacy, and inclusivity. We are proud to be one of Canada’s leading and most trusted financial brands, with Canadians choosing Interac products an average of 18 million times a day to pay and exchange money. Interac champions workplace culture and corporate citizenship based on the principles of responsibility, diversity and inclusion.
Interac Corp. permet aux Canadiens d’accéder à des fonds, de les dépenser et de les envoyer où et quand ils le souhaitent. Avec près de 300 institutions financières connectées à notre réseau, nous facilitons les expériences de paiement et d’identification qui soutiennent l’utilisation accélérée par les Canadiens des paiements sécuritaires et numériques tout en priorisant l’interopérabilité, la sécurité, la confidentialité et l’inclusivité. Nous sommes fiers d’être l’une des marques financières les plus importantes et les plus fiables au Canada. En effet, les Canadiens choisissent les produits Interac en moyenne 18 millions de fois par jour pour payer et échanger de l’argent. Interac se fait le champion d’une culture organisationnelle et d’une citoyenneté d’entreprise fondées sur les principes de responsabilité, de diversité et d’inclusion.