About the role
Position: Marketing Manager (Focus on Modern Funnels, AI Trends & Brand Awareness)
Who We’re Looking For
Startup Mindset: Thrives in rapid-testing, high-pressure environments; adapts quickly to new data and shifting priorities.
Self-Organized: Manages both personal and team workflows under tight deadlines with minimal oversight.
Agile & Innovative: Spots opportunities in challenges; experiments with new channels, tools, and marketing tactics.
Strong Communicator & Leader: Collaborates seamlessly with cross-functional teams; motivates people toward shared goals.
Key Requirements
1. Funnel Expertise
-
Sales funnels, lead magnets, tripwires, upsells/downsells.
-
Experience with info-product sales, webinar/auto-webinar setups, and extended follow-up sequences.
- Digital & AI-Driven Marketing
-
Familiar with AI trends to boost brand awareness and engagement.
-
Proficient with chatbot platforms (ManyChat, Leeloo) and design tools (Figma/Figma Jam).
- Social Media Growth & Brand Awareness
-
Crafts strategic posts/Reels with targeted CTAs.
-
Skilled at expanding brand presence across diverse social platforms.
- Unit Economics & Analytics
-
Understands cost vs. revenue dynamics; optimizes for maximum ROI.
-
Uses data to rapidly iterate and refine strategies.
- Mindmapping & Creative Tools
-
Comfortable with mindmapping apps (MindMeister, Miro) to structure projects.
-
Produces clear marketing blueprints for teams and stakeholders.
First Interview = Your Mini Strategy
-
Deliverable: A 3-month marketing plan tailored for our college.
-
Format: Mindmap + blueprint showcasing channels, ideas, and execution steps.
-
Focus: Demonstrate how you’d leverage modern funnels, AI, and data to drive enrollments and brand growth.
About RESA Canada, Inc
About the role
Position: Marketing Manager (Focus on Modern Funnels, AI Trends & Brand Awareness)
Who We’re Looking For
Startup Mindset: Thrives in rapid-testing, high-pressure environments; adapts quickly to new data and shifting priorities.
Self-Organized: Manages both personal and team workflows under tight deadlines with minimal oversight.
Agile & Innovative: Spots opportunities in challenges; experiments with new channels, tools, and marketing tactics.
Strong Communicator & Leader: Collaborates seamlessly with cross-functional teams; motivates people toward shared goals.
Key Requirements
1. Funnel Expertise
-
Sales funnels, lead magnets, tripwires, upsells/downsells.
-
Experience with info-product sales, webinar/auto-webinar setups, and extended follow-up sequences.
- Digital & AI-Driven Marketing
-
Familiar with AI trends to boost brand awareness and engagement.
-
Proficient with chatbot platforms (ManyChat, Leeloo) and design tools (Figma/Figma Jam).
- Social Media Growth & Brand Awareness
-
Crafts strategic posts/Reels with targeted CTAs.
-
Skilled at expanding brand presence across diverse social platforms.
- Unit Economics & Analytics
-
Understands cost vs. revenue dynamics; optimizes for maximum ROI.
-
Uses data to rapidly iterate and refine strategies.
- Mindmapping & Creative Tools
-
Comfortable with mindmapping apps (MindMeister, Miro) to structure projects.
-
Produces clear marketing blueprints for teams and stakeholders.
First Interview = Your Mini Strategy
-
Deliverable: A 3-month marketing plan tailored for our college.
-
Format: Mindmap + blueprint showcasing channels, ideas, and execution steps.
-
Focus: Demonstrate how you’d leverage modern funnels, AI, and data to drive enrollments and brand growth.