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Senior Product Marketing Manager

Mercury21 days ago
Remote
New York, San Francisco Bay Area
$153,900 - $213,700/yearly
Senior Level

Top Benefits

Health, dental, and vision coverage
12+ weeks paid parental leave
Unlimited vacation with minimum requirement

About the role

Who you are

  • 8+ years of B2B product marketing experience, with at least 2 years focused on developer products, APIs, or AI platforms
  • Demonstrated GTM ownership: you've built messaging & positioning, defined ICPs, launched products, and driven sustained adoption, ideally for 0-to-1, AI-native, or early-stage products
  • Genuine fluency or interest in the current AI and agentic tooling market, you understand how MCP and CLI work, know the major LLM providers and agent frameworks, and can speak credibly with developers and founders building AI-native applications
  • Hands-on experience with developer marketing channels: docs sites, developer communities, technical content, and bottom-up adoption motions
  • Ability to translate complex technical concepts into clean, compelling narratives
  • Strong cross-functional instincts; you know how to manage stakeholders, influence product roadmap decisions, and navigate ambiguous and complex problems
  • Fintech experience is a plus
  • Ability to read and write technical / API documentation
  • Experience with data analysis, SQL is a plus

What the job involves

  • Own GTM strategy for Mercury's platform products — API, CLI, and MCP — including ICP definition, messaging & positioning, and end-to-end launch planning and execution
  • Build Mercury's presence in the developer and AI-builder ecosystem: developer communities, technical content, docs-as-marketing, GitHub, Discord, Hacker News, and beyond
  • Develop deep customer and market insights through qualitative and quantitative research and competitive intelligence — and use them to shape product, growth, and roadmap decisions
  • Drive acquisition and adoption by designing and executing multi-channel marketing programs and growth experiments in partnership with product, engineering, and creative teams
  • Champion the voice of developers and AI builders across the organization, ensuring their needs meaningfully influence product development and prioritization
  • Measure, analyze, and optimize performance to refine GTM strategies and inform future platform investments
  • Be a driving force in the AI marketing strategy for Mercury, establishing overall narrative, identifying trends for new product or marketing opportunities, and helping shape the AI banking vision

Benefits

  • Health, dental, & vision
  • 12+ weeks of paid parental leave
  • $600 USD custom WFH equipment setup
  • Unlimited vacation policy (with a mandatory minimum)
  • Annual $1K learning & development budget
  • Paid 6-week sabbatical after the 5-year mark
  • Weekly $100 food budget
  • Monthly $100 wellness budget
  • Monthly $50 cellphone reimbursement
  • Pet-friendly offices with free tea and beverages, plus lunch and snacks
  • Unlimited vacation policy (with a mandatory minimum)
  • Retirement matching up to 4% of base salary (401K/RRSP)
  • Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility

About Mercury

Financial Services
501-1000

Mercury is the fintech ambitious companies use for banking* and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 200K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. To learn more, visit Mercury.com.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Column N.A., and Evolve Bank & Trust, Members FDIC.

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