Senior Analyst, Marketing Analytics
Top Benefits
About the role
With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
Reporting to the Sr. Manager, Marketing Analytics, this position will be focused on international marketing analytics. Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies. The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs.
The Sr. Analyst level position is expected to have a strong understanding of the OpenTable Marketing and Sales and Services organization and ability to learn quickly. This position will have to be a strong communicator, have excellent project management skills, an analytical mentality and be comfortable delivering results in ambiguity. Experience with marketing analytics, finance or any other analytics background preferred.
In This Role, You Will
- Sophisticated analytics to support international marketing decisions
- Make data-driven decisions: translate data sets into impactful insights, recommendations, dashboards, and reports for the marketing teams
- Build and maintain financial models, forecasts and dashboards for various business scenarios
- Collaborate with marketing and sales and services leads to align on marketing strategies
- Own marketing data flows and SEM/SEO reporting
- Support and evaluate marketing campaigns through advanced analytics
- Evaluate and outline new marketing initiatives and opportunities through data
- Prepare and present data analyses for different audiences
- Collect feedback and handle flow of inbound ad hoc requests from the Marketing team
- Improve marketing data flow and metric definition
Please Apply If
- 2-4+ years of experience in analytics or marketing analytics
- Experience with Google Platforms: Google Analytics, Google Ads, Google Search
- Experience with Snowflake or any other relational database
- Strong SQL skills + Experience with design and development of ETL processes
- Experience with user-facing analytics platforms: Tableau, Superset, MicroStrategy
- Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred
- Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc
- High energy and contagious enthusiasm; willing to take on tough projects
- Strong verbal and written communication skills including detailing business processes, use cases, and business requirements
- Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills
Benefits And Perks
-
Work from (almost) anywhere for up to 20 days per year
-
Focus on mental health and well-being:
-
Company-paid therapy sessions through SpringHealth
-
Company-paid subscription to Headspace
-
Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
-
Paid parental leave
-
Generous paid vacation + time off for your birthday
-
Paid volunteer time
-
Focus on your career growth:
-
Development Dollars
-
Leadership development
-
Access to thousands of on-demand e-learnings
-
Travel Discounts
-
Employee Resource Groups
-
20 days of paid time off
-
Private health and dental insurance
-
Life and Disability insurance
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $77,000-$110,000.
In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.
Work Environment & Flexibility At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any adjustments.
- BB1
About OpenTable
OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), has been proudly serving restaurants for over 25 years—resulting in a network of over 55,000 restaurants, bars, and wineries around the world.
From "Where should we eat?" to "Your table is ready," OpenTable is the bridge between restaurants and diners.
For restaurants, OpenTable is an all-in-one solution that helps streamline FOH and BOH operations, puts them in front of new guests, and backs it all up with 24/7 customer support in 240 languages. Plus, OpenTable is integrated with hundreds of technology partners to help restaurants run seamlessly. All so restaurants can focus on what they do best: providing amazing hospitality and food.
For diners, it's the easiest way to discover new restaurants with personalized recommendations, data-backed lists, curated guides and more, and manage all your reservations through an intuitive app. After all, dining out is better when it runs smoothly on both sides of the table.
Senior Analyst, Marketing Analytics
Top Benefits
About the role
With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
Reporting to the Sr. Manager, Marketing Analytics, this position will be focused on international marketing analytics. Candidates for this role must have experience in defining marketing strategies, building data flows, defining new metrics, owning marketing reporting and manipulating large sets of data to discover trends and make recommendations on marketing strategies. The role will work cross-functionally with multiple departments including executive leadership, marketing, engineering, and finance to support the design, implementation and continued optimization of multiple business needs.
The Sr. Analyst level position is expected to have a strong understanding of the OpenTable Marketing and Sales and Services organization and ability to learn quickly. This position will have to be a strong communicator, have excellent project management skills, an analytical mentality and be comfortable delivering results in ambiguity. Experience with marketing analytics, finance or any other analytics background preferred.
In This Role, You Will
- Sophisticated analytics to support international marketing decisions
- Make data-driven decisions: translate data sets into impactful insights, recommendations, dashboards, and reports for the marketing teams
- Build and maintain financial models, forecasts and dashboards for various business scenarios
- Collaborate with marketing and sales and services leads to align on marketing strategies
- Own marketing data flows and SEM/SEO reporting
- Support and evaluate marketing campaigns through advanced analytics
- Evaluate and outline new marketing initiatives and opportunities through data
- Prepare and present data analyses for different audiences
- Collect feedback and handle flow of inbound ad hoc requests from the Marketing team
- Improve marketing data flow and metric definition
Please Apply If
- 2-4+ years of experience in analytics or marketing analytics
- Experience with Google Platforms: Google Analytics, Google Ads, Google Search
- Experience with Snowflake or any other relational database
- Strong SQL skills + Experience with design and development of ETL processes
- Experience with user-facing analytics platforms: Tableau, Superset, MicroStrategy
- Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred
- Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc
- High energy and contagious enthusiasm; willing to take on tough projects
- Strong verbal and written communication skills including detailing business processes, use cases, and business requirements
- Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills
Benefits And Perks
-
Work from (almost) anywhere for up to 20 days per year
-
Focus on mental health and well-being:
-
Company-paid therapy sessions through SpringHealth
-
Company-paid subscription to Headspace
-
Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
-
Paid parental leave
-
Generous paid vacation + time off for your birthday
-
Paid volunteer time
-
Focus on your career growth:
-
Development Dollars
-
Leadership development
-
Access to thousands of on-demand e-learnings
-
Travel Discounts
-
Employee Resource Groups
-
20 days of paid time off
-
Private health and dental insurance
-
Life and Disability insurance
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $77,000-$110,000.
In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.
Work Environment & Flexibility At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any adjustments.
- BB1
About OpenTable
OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), has been proudly serving restaurants for over 25 years—resulting in a network of over 55,000 restaurants, bars, and wineries around the world.
From "Where should we eat?" to "Your table is ready," OpenTable is the bridge between restaurants and diners.
For restaurants, OpenTable is an all-in-one solution that helps streamline FOH and BOH operations, puts them in front of new guests, and backs it all up with 24/7 customer support in 240 languages. Plus, OpenTable is integrated with hundreds of technology partners to help restaurants run seamlessly. All so restaurants can focus on what they do best: providing amazing hospitality and food.
For diners, it's the easiest way to discover new restaurants with personalized recommendations, data-backed lists, curated guides and more, and manage all your reservations through an intuitive app. After all, dining out is better when it runs smoothly on both sides of the table.