About the role
Job Description
Intermediate Copywriter needed for conceptual development of unignorable and unorthodox ideas and the flawless execution of creative deliverables. Balancing creative thinking with interpersonal skills, you will demonstrate an ability to justify concepts to both the client and the project team. You'll ensure projects are smart, kickass and beautifully crafted.
What you will do…
- Regularly attend and participate fully in briefs, product group meetings and client presentations; attend client briefs and research as needed
- Present creative work and creative rationales to product group and then to client for discussion and approval; compellingly and with an authoritative manner, building a positive working relationship with client contacts
- Create persuasive copy that engages the target audience and follows the brand’s tone of voice.
- Execute creative using new and modern perspectives along with reliable production methods while keeping the client's brand image and goals in mind.
- Partner with Production to ensure the development of formats that achieve the strategic objectives outlined in the brief and maximize the use of the production budget
- Manage multiple projects in a timely and efficient manner.
- Maintain quality and budget control throughout all aspects of the file prep and/or broadcast production process in conjunction with Production and Studio
- Championing the client’s cause while balancing it with McCann’s objectives
- Contribute to building a positive agency culture, building positive working relationships with other departments and clients
Who you will be…
- Must be a team player.
- 3+ years of agency experience as a Copywriter.
- Must have a portfolio demonstrating exceptional creativity and the ability to create ideas that will motivate consumers.
- Knowledge and experience in performing on a variety of consumer, industrial, corporate and institutional communication assignments, across multiple mediums.
- Strong attention to detail and accuracy.
- Proactive self-starter.
- Proven experience developing progressive digital, direct and social projects.
- Demonstrated ability to develop concepts relevant to the client’s objectives, and distinct in their presentation.
The Company
McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.
Notice: Online Hiring Scams
Please be aware that individuals not associated with McCann Canada and/or McCann Worldgroup have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.
McCann Canada/McCann Worldgroup will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).
If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to fraudreport@interpublic.com.
#LI-MC2
#LI-Hybrid
Part of the MW Network
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.
About the role
Job Description
Intermediate Copywriter needed for conceptual development of unignorable and unorthodox ideas and the flawless execution of creative deliverables. Balancing creative thinking with interpersonal skills, you will demonstrate an ability to justify concepts to both the client and the project team. You'll ensure projects are smart, kickass and beautifully crafted.
What you will do…
- Regularly attend and participate fully in briefs, product group meetings and client presentations; attend client briefs and research as needed
- Present creative work and creative rationales to product group and then to client for discussion and approval; compellingly and with an authoritative manner, building a positive working relationship with client contacts
- Create persuasive copy that engages the target audience and follows the brand’s tone of voice.
- Execute creative using new and modern perspectives along with reliable production methods while keeping the client's brand image and goals in mind.
- Partner with Production to ensure the development of formats that achieve the strategic objectives outlined in the brief and maximize the use of the production budget
- Manage multiple projects in a timely and efficient manner.
- Maintain quality and budget control throughout all aspects of the file prep and/or broadcast production process in conjunction with Production and Studio
- Championing the client’s cause while balancing it with McCann’s objectives
- Contribute to building a positive agency culture, building positive working relationships with other departments and clients
Who you will be…
- Must be a team player.
- 3+ years of agency experience as a Copywriter.
- Must have a portfolio demonstrating exceptional creativity and the ability to create ideas that will motivate consumers.
- Knowledge and experience in performing on a variety of consumer, industrial, corporate and institutional communication assignments, across multiple mediums.
- Strong attention to detail and accuracy.
- Proactive self-starter.
- Proven experience developing progressive digital, direct and social projects.
- Demonstrated ability to develop concepts relevant to the client’s objectives, and distinct in their presentation.
The Company
McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.
Notice: Online Hiring Scams
Please be aware that individuals not associated with McCann Canada and/or McCann Worldgroup have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.
McCann Canada/McCann Worldgroup will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).
If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to fraudreport@interpublic.com.
#LI-MC2
#LI-Hybrid
Part of the MW Network
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.