What you will be doing:

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs for Tangerine. As a member of the Take-to-Market practice (within Tangerine), drives full-funnel marketing programs, and delivery of benefit-led campaigns that enable Tangerine Bank to achieve its strategic objectives.

Is this role right for you? In this role, you will:

• Marketing Program Development:

  • With Director, sets and refines annual and quarterly marketing plans for assigned portfolio
  • Collaborates closely with Marketing’s delivery groups to plan and execute customer driven action plans and marketing programs.
  • Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
  • Collaborates with various cross-functional groups to plan and execute Bank-wide level action plans and marketing programs.
  • Accountable for a customer-centric team (direct and/or indirect) that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
  • Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

• Campaign Delivery leadership:

  • Ensures squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
  • Collaborates with groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
  • Responsible for providing insight on budget management and coordination with partners for budget revisions.
  • Contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad’s main point of contact for creative and media agencies. Some of the creative channels include: TV/video; display; social; web; email; SOL/authenticated; content; radio; activations/stunts; public relations and more.
  • Leads building a high-performance culture that is centered on effective collaboration with business partners, Client Strategy, delivery teams, Marketing Performance Management and Marketing Media Strategy, to build performance-oriented campaign plan summaries, debriefs and enhancements.
  • Champions proper usage of the Tangerine brand in Canada, in full compliance with global brand guidelines and Tangerine’s visual identity continuum.

• Talent leadership:

  • Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Champions a high-performance environment and demonstrates a commitment to Tangerine’s values. Delivers results in accordance to Tangerine behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
  • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Tangerine’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
  • Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• Minimum 5-7 years of relevant marketing or account management agency experience, with a mix of experience in mass advertising (above the line), digital, and targeted channels.

• Exposure to the Agile methodology

• Expertise in driving performance growth across multiple dimensions and KPIs

• Deep knowledge of the marketing tech stack

• Authentic, decisive, resilient, highly collaborative, and results-oriented

• Experience managing a team is an asset

What's in it for you?

• Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.

• Join a modern banking environment where design plays a central role in shaping client value.

• Be part of a high-visibility team that is reimagining the future of personal finance in Canada

• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.

• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.

• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)