Business Development Representative
Saskatoon, SK

Are you energized by uncovering new business opportunities and engaging with potential partners? If identifying and engaging high-value agency prospects excites you, we have the perfect role for you! We’re looking for a Business Development Representative (BDR) who will use both proven sales techniques and AI-powered prospecting tools to identify, engage, and qualify opportunities that expand our partner network.

About the Job

The Business Development Representative (BDR) is responsible for identifying, engaging, and qualifying high-potential vertical prospects through both inbound and outbound efforts. In this role, you’ll leverage AI-driven research and analytics to pinpoint the most promising prospects, personalize outreach, and conduct in-depth discovery to assess needs and product-market fit.

You’ll combine your expertise in cold-calling, inbound lead qualification, Account-Based Marketing (ABM) strategies, and referral partnerships with AI-enabled automation tools that help streamline workflows and prioritize outreach. Your goal is to build trust with qualified prospects and book meetings for our Account Executives (AEs), ultimately driving growth for our partner program.

Your Impact

As a Business Development Representative, you’ll collaborate with the Sales team and Account Executives to:

• Develop & Cultivate a Target Prospect List
  • Conduct industry research using AI-assisted data mining and market intelligence tools to identify and maintain a list of highly targeted vertical prospects.
  • Qualify and manage inbound leads from marketing campaigns, website inquiries, and referrals with AI-enhanced lead scoring to prioritize outreach.
• Engage, Qualify & Book Demos/Meetings
  • Conduct discovery calls to assess prospect needs, leveraging AI-generated conversation insights to tailor your pitch.
  • Respond quickly to inbound leads and nurture outbound prospects through multi-channel outreach, including email, social media, and phone calls.
• Build Trust & Industry Expertise
  • Use AI-driven competitive analysis to develop a deep understanding of the industry, including key challenges and emerging trends.
  • Build and maintain strong relationships with potential partners through personalized, insight-driven communication strategies.

What You Bring to the Table

You have excellent verbal and written communication skills, allowing you to effectively engage and qualify potential partners. With 1–3 years of experience in sales, business development, or a related field (preferably in SaaS or technology), you:

• Are comfortable conducting research, identifying opportunities, and driving engagement through outbound efforts—enhanced by AI prospecting and engagement tools.

• Are proficient in CRM systems, sales engagement platforms, and AI-enabled productivity software.

• Have strong problem-solving skills, can analyze trends, and know how to use data-driven insights to optimize sales processes.

• Bring experience with cold calling, email outreach, and social media engagement; familiarity with ABM strategies or B2B sales is a plus.

About Vendasta

We’re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you’ll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you’ll enjoy:

• Competitive health benefits, flex time, and annual work-from-anywhere options

• Equity opportunities and a chance to directly shape our AI future

• A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning

• A place where building AI isn’t just a buzzword, it’s the core of everything we do

Perks

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices.Invest in your growth through education reimbursement, in-house learning opportunities, and a suite of leadership development programs. We’re driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career, build a life you love. At Vendasta, you’ll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.

Help us lead the AI revolution from right here in Saskatoon.