Ready to Transform Retail? Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.

The Manager, Creative Integration will lead the development of full-funnel go-to-market strategies and execution across all marketing channels. They will work with a cross functional team of internal and external/agency partners to help bring campaign strategy to life for the consumer.

• Lead integrated go-to-market plans that deliver against the customer journey priorities across all marketing touchpoints
• Maintain brand expression and standards and how they come to life across all touchpoints for banners in scope
• Works in partnership with Banner marketing teams to translate marketing strategies into creative go-to-market strategies
• Leads relationship with applicable creative agency and Internal agency
• Develop creative marketing briefs and lead the integrated marketing process with internal teams and agencies
• Oversee program integration across channels, negotiating activities between departments and execution for print, POS, social and digital
• Oversight of campaign and marketing material production requirements for all communication including; flyer, POS and digital and social materials
• Lead the omni-channel campaign strategy to align to key program KPI’s by banner/region and work directly with channel leads around media performance

Key cross-functional accountabilities with other lines of business

• Work alongside Banner Strategy, Loyalty teams, and other strategic leads to ensure the creative go-to-market strategy is optimized to each Empire brand
• Work alongside the Loyalty, Banner Strategy, Store Marketing, CRM, external partners (creative/media) to concept and generate a dynamic, full funnel connected experiences to create an emotional connection with Canadian Families

Key Performance Metrics

• Delivery of integrated campaigns that deliver against business objectives and KPIs
• On-time delivery of marketing activations
• Maintains accurate tracking documents and timelinesAbility to deliver programs within budget and find efficiencies in production budgets

Key Capabilities

• Ability to think and act strategically, while playing a hands-on role in the execution of Marketing plans
• Strong understanding of creative best practices in advertising
• Ability to give constructive feedback to evolve work to deliver against business strategies + KPIs
• Ability to provide solutions and to think and act quickly
• Ability to build partnerships, set and manage priorities, and meet deadlines, all within a multi-tasking environment
• Ability to develop clear communication plans that contribute to the success of the brand and KPIʼs
• Ability to manage production budgets
• Attention to detail and ability to organize and maintain timelines
• Strong executive presence, with ability to lead cross-functional meetings

Owns

• Timelines and budget for assigned projects
• Proactive development of project plans and timelines
• Relationships with Creative Agency partners
• Weekly go-to-market meetings, and integration of go-to-market campaign planning + supporting documents
• Production budget report

Influences

• Creative/Marketing best in-class research and recommendations
• Translation of national strategy into brand relevant brand strategy

Position Requirements

• Undergraduate Degree in a related discipline
• Minimum of 8 years of related work experience

#LI-CF2 #LI-Hybrid

Who we are: We started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

Our commitment to diversity, equity and inclusion (DE&I) is fuelled by our purpose and values. It shapes our culture and drives business success. As a family nurturing families, we embed DE&I into everything we do. We know that it takes open minds and respect for distinct perspectives to create engaging workplaces, inclusive customer experiences and strong community partnerships. We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

What we offer: Our Total Rewards package is designed to help our teammates thrive—physically, financially, and emotionally. While offerings vary by role and employment types; eligible teammates may receive:

• Comprehensive Benefits Package with health and dental coverage, life insurance, and short- and long-term disability insurance.
• Access to Virtual Health Care and an Employee and Family Assistance Program for personalized support.
• Retirement and Savings Plan to help you build financial security.
• 10% In-Store Discount at participating banners, plus additional discount programs.
• Employee Share Ownership Plan (ESOP), giving you the opportunity to invest in the company’s success.
• Learning and Development Resources to support your career growth.
• Parental Leave Top-Up to assist growing families.
• Paid Vacation and Days Off to help you recharge.

Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity—including expected range of compensation in accordance with Pay Transparency Legislation where required —please click the “I’m interested” button above. Individual Compensation is determined based on qualifications, experience, and internal equity within the range provided.

External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization..

To drive our commitment to team collaboration and the overall success of our office culture we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week.

We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company, these decisions are made by our Hiring Teams.

If you feel that this describes the kind of work you want to do and you are excited about what Sobeys has to offer, then please apply by the posting end date indicated above. We encourage candidates to submit a resume and take the time to ensure that their application highlights what makes them uniquely qualified for this opportunity!

**Please note:**Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.