About the role
What you’ll do
As an SEO Specialist, you will be responsible for optimizing the organic traffic performance of the Sports Experts, Atmosphere, and Trio Hockey websites. You will conduct in-depth SEO audits to identify improvement opportunities and provide actionable recommendations.
You will also play a key role in executing the SEO development plan, ensuring proper follow-up and implementation of initiatives. In collaboration with internal teams, you will share your expertise with the eCommerce content team and the Web integration team to promote the adoption of best practices in both technical and content-related SEO.
- Develop and implement effective SEO strategies to improve organic search rankings.
- Design AEO/GEO strategies: explore and apply best practices for Answer Engine Optimization and Generative Engine Optimization across various platforms.
- Conduct comprehensive SEO audits and recommend technical and content improvements.
- Analyze website performance using tools such as Google Analytics, Google Search Console, SimilarWeb, Ahrefs, etc.
- Perform in-depth keyword research to identify content opportunities and optimize existing pages.
- Collaborate with web development and content teams to ensure the implementation of SEO best practices.
- Monitor and analyze market trends and search engine algorithm updates.
- Produce regular SEO performance reports and provide strategic recommendations.
- Conduct competitive analysis to stay up to date with industry best practices.
- Oversee URL management to ensure compliance with SEO best practices, including planning and implementing redirection strategies.
- Enhance the SEO strategy and develop a clear action timeline for implementation.
What you bring
- Minimum of 2 to 3 years of professional experience.
- Bachelor's or Master's degree in Technology, Business Intelligence, or eCommerce.
- Solid understanding of SEO best practices, both technical and content related.
- Comfortable working with a CMS.
- Strong knowledge of Google Analytics suite, Data Studio, Google Search Console, Google Merchant Center, etc.
- Autonomous, well-organized, with strong prioritization skills. Ability to work under pressure and meet deadlines.
- Positive attitude, strong communication skills, and a collaborative team spirit.
- High attention to détails.
#LI-MM2
About Us
Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Sports Experts
At Sports Experts and Atmosphere, our desire is to get people moving. For more than 55 years, we have been convinced that life is better when we move. Here, we prioritize people's well-being, and we want to offer an active lifestyle available to everyone.
With us, we form links that extend beyond work through our interests. The various events organized between employees give us the opportunity to flourish as an individual and share memorable moments with others. Therefore, each store contributes to taking care of the physical and mental health of employees through sports or outdoor activities. The desire to move, to explore new landscapes, to improve one's physical condition and to have a better quality of life is felt between us. The uniqueness of each is the strength of all. There is something for everyone: whether it is to discover new sports, to get back into shape or to simply share quality moments outdoors, there is a great balance between personal and professional life.
With more than 100 stores across Quebec and an unparalleled array of leading brands and products, its more than 10,000 passionate employees who offer a personalized shopping experience; connecting consumers to the sports they care most about and allowing us to carve out a place for ourselves amongst sports and outdoor retailers.
If you also aspire to live a healthy and active lifestyle, you can do so in only a few clicks.
About the role
What you’ll do
As an SEO Specialist, you will be responsible for optimizing the organic traffic performance of the Sports Experts, Atmosphere, and Trio Hockey websites. You will conduct in-depth SEO audits to identify improvement opportunities and provide actionable recommendations.
You will also play a key role in executing the SEO development plan, ensuring proper follow-up and implementation of initiatives. In collaboration with internal teams, you will share your expertise with the eCommerce content team and the Web integration team to promote the adoption of best practices in both technical and content-related SEO.
- Develop and implement effective SEO strategies to improve organic search rankings.
- Design AEO/GEO strategies: explore and apply best practices for Answer Engine Optimization and Generative Engine Optimization across various platforms.
- Conduct comprehensive SEO audits and recommend technical and content improvements.
- Analyze website performance using tools such as Google Analytics, Google Search Console, SimilarWeb, Ahrefs, etc.
- Perform in-depth keyword research to identify content opportunities and optimize existing pages.
- Collaborate with web development and content teams to ensure the implementation of SEO best practices.
- Monitor and analyze market trends and search engine algorithm updates.
- Produce regular SEO performance reports and provide strategic recommendations.
- Conduct competitive analysis to stay up to date with industry best practices.
- Oversee URL management to ensure compliance with SEO best practices, including planning and implementing redirection strategies.
- Enhance the SEO strategy and develop a clear action timeline for implementation.
What you bring
- Minimum of 2 to 3 years of professional experience.
- Bachelor's or Master's degree in Technology, Business Intelligence, or eCommerce.
- Solid understanding of SEO best practices, both technical and content related.
- Comfortable working with a CMS.
- Strong knowledge of Google Analytics suite, Data Studio, Google Search Console, Google Merchant Center, etc.
- Autonomous, well-organized, with strong prioritization skills. Ability to work under pressure and meet deadlines.
- Positive attitude, strong communication skills, and a collaborative team spirit.
- High attention to détails.
#LI-MM2
About Us
Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Sports Experts
At Sports Experts and Atmosphere, our desire is to get people moving. For more than 55 years, we have been convinced that life is better when we move. Here, we prioritize people's well-being, and we want to offer an active lifestyle available to everyone.
With us, we form links that extend beyond work through our interests. The various events organized between employees give us the opportunity to flourish as an individual and share memorable moments with others. Therefore, each store contributes to taking care of the physical and mental health of employees through sports or outdoor activities. The desire to move, to explore new landscapes, to improve one's physical condition and to have a better quality of life is felt between us. The uniqueness of each is the strength of all. There is something for everyone: whether it is to discover new sports, to get back into shape or to simply share quality moments outdoors, there is a great balance between personal and professional life.
With more than 100 stores across Quebec and an unparalleled array of leading brands and products, its more than 10,000 passionate employees who offer a personalized shopping experience; connecting consumers to the sports they care most about and allowing us to carve out a place for ourselves amongst sports and outdoor retailers.
If you also aspire to live a healthy and active lifestyle, you can do so in only a few clicks.