Top Benefits
About the role
Job Description Digital Marketing Specialist Toronto, Ontario Build your future at Minto!
At Minto, our mission to build thriving communities starts with our first community - our employees. We are proud to have been named one of Canada’s Best Managed Companies, a testament to our 70-year legacy and dedication to providing an exceptional employee experience.
Great employees like you are essential to our continued success. We invite you to join us as we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.
Your Offer Will Include
- Competitive salary
- Annual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks’ vacation
- Benefits including parental leave, unlimited physiotherapy, telemedicine and so much more
- Tuition reimbursement plans and professional development courses
- Employee recognition platform – Be rewarded by your colleagues for your contributions!
- Flexible summer hours
- Many exciting career opportunities
Your role on our team: The Digital Marketing Specialist executes and oversees Minto’s GTA homebuilding team’s digital marketing efforts. As a subject matter expert, they will collaborate with the product marketing team to support lead generation and campaign optimization to improve marketing effectiveness. The Digital Marketing Specialist is highly analytical, with demonstrated experience in web development/design including SEO, email marketing and automation, digital advertising and performance measurement/analysis.
In This Role, You Will
- Develop, manage, and optimize regional and community-specific web content and webpages
- Oversee, analyze and optimize digital paid campaigns
- Support ad hoc email campaign development and oversee marketing automation programs, including database management, audience segmentation, program setup and performance analysis
- Optimize web, email and campaign performance through A/B testing, landing page development, and content personalization, implementing SEO recommendations and digital best practices
- Deliver and/or analyze digital performance data and reporting to provide recommendations to apply to current and future activities (incl email, website, campaign and lead/traffic)
- Manage web listings
- Lead digital briefing documents, project plans, proposals, and presentations
- Provide input on content and creative to team, and to creative partners
- Maintain detailed knowledge of CASL and AODA guidelines and digital best practices
- Other duties within the scope, spirit, and purpose of the job, as requested by management
We Would Like You To Have
- A relevant post-secondary education
- A minimum of two to four years of relevant digital marketing experience
- Proficient with content management systems (CMS), HTML/CSS, and other web development tools
- Email marketing and marketing automation experience; familiarity with Adobe Marketo and/or Salesforce Marketing Cloud is an asset
- Demonstrable experience overseeing paid media campaigns
- Background in performance reporting and analysis, with the ability to interpret data and provide actionable insights
- Solid knowledge of analytic tools (e.g., Google Analytics, AdWords, Meta Ads Manager, etc.)
- Working knowledge of Adobe Photoshop/InDesign/Canva
- Strong ability to prioritize and balance concurrent projects
- Highly collaborative
- Up-to-date with the latest trends and best practices in digital marketing and measurement
Our future is better together. Apply now and join us! Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.
About Minto Group Inc.
Since our humble beginnings in 1955, Minto Group has successfully built a fully integrated real estate company offering new homes and condos, rentals, furnished suites, property and investment management.
With expertise in home building, construction, property and investment management, we’ve built over 95,800 homes, manage 14,600 rental units and carry 2.4 million square feet of commercial space. Our investment management portfolio spans $4.1 billion (as at January, 2022).
With over 1,370 employees in Canada and the southern USA, we proudly build better places for people to live, work and play, one home and one relationship at a time. To us, it’s all about special moments – like the thrill of a new apartment, the pride in owning a first home, or a growing investment partnership.
Rental homes and apartments: furnished suites and commercial space. As one of Canada’s leading property management companies, our Minto Apartments Division proudly manages multi-residential units and commercial space in Ottawa, Toronto, Calgary, London and Montreal.
New homes and condos in Canada: With more than 65,000 homes built in the Ottawa, Calgary and the Greater Toronto Areas, our Minto Communities Canada division is dedicated to constructing high-performing new homes and condos and has earned several industry awards and accolades.
New homes and condos in the southern USA: As one of North America’s leading builders with more than 30,000 homes built in southern USA, we create a wide range of award-winning resort style master-planned communities to meet every lifestyle.
Public investment opportunities through Minto Apartment REIT (MI.UN): Canada’s only 100% urban residential real estate investment trust with multi-residential rental properties across Toronto, Ottawa, Calgary and Edmonton. The REIT’s 29 building portfolio offers a compelling long-term investment opportunity managed by a highly experienced team with a proven track record in the industry.
Top Benefits
About the role
Job Description Digital Marketing Specialist Toronto, Ontario Build your future at Minto!
At Minto, our mission to build thriving communities starts with our first community - our employees. We are proud to have been named one of Canada’s Best Managed Companies, a testament to our 70-year legacy and dedication to providing an exceptional employee experience.
Great employees like you are essential to our continued success. We invite you to join us as we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.
Your Offer Will Include
- Competitive salary
- Annual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks’ vacation
- Benefits including parental leave, unlimited physiotherapy, telemedicine and so much more
- Tuition reimbursement plans and professional development courses
- Employee recognition platform – Be rewarded by your colleagues for your contributions!
- Flexible summer hours
- Many exciting career opportunities
Your role on our team: The Digital Marketing Specialist executes and oversees Minto’s GTA homebuilding team’s digital marketing efforts. As a subject matter expert, they will collaborate with the product marketing team to support lead generation and campaign optimization to improve marketing effectiveness. The Digital Marketing Specialist is highly analytical, with demonstrated experience in web development/design including SEO, email marketing and automation, digital advertising and performance measurement/analysis.
In This Role, You Will
- Develop, manage, and optimize regional and community-specific web content and webpages
- Oversee, analyze and optimize digital paid campaigns
- Support ad hoc email campaign development and oversee marketing automation programs, including database management, audience segmentation, program setup and performance analysis
- Optimize web, email and campaign performance through A/B testing, landing page development, and content personalization, implementing SEO recommendations and digital best practices
- Deliver and/or analyze digital performance data and reporting to provide recommendations to apply to current and future activities (incl email, website, campaign and lead/traffic)
- Manage web listings
- Lead digital briefing documents, project plans, proposals, and presentations
- Provide input on content and creative to team, and to creative partners
- Maintain detailed knowledge of CASL and AODA guidelines and digital best practices
- Other duties within the scope, spirit, and purpose of the job, as requested by management
We Would Like You To Have
- A relevant post-secondary education
- A minimum of two to four years of relevant digital marketing experience
- Proficient with content management systems (CMS), HTML/CSS, and other web development tools
- Email marketing and marketing automation experience; familiarity with Adobe Marketo and/or Salesforce Marketing Cloud is an asset
- Demonstrable experience overseeing paid media campaigns
- Background in performance reporting and analysis, with the ability to interpret data and provide actionable insights
- Solid knowledge of analytic tools (e.g., Google Analytics, AdWords, Meta Ads Manager, etc.)
- Working knowledge of Adobe Photoshop/InDesign/Canva
- Strong ability to prioritize and balance concurrent projects
- Highly collaborative
- Up-to-date with the latest trends and best practices in digital marketing and measurement
Our future is better together. Apply now and join us! Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.
About Minto Group Inc.
Since our humble beginnings in 1955, Minto Group has successfully built a fully integrated real estate company offering new homes and condos, rentals, furnished suites, property and investment management.
With expertise in home building, construction, property and investment management, we’ve built over 95,800 homes, manage 14,600 rental units and carry 2.4 million square feet of commercial space. Our investment management portfolio spans $4.1 billion (as at January, 2022).
With over 1,370 employees in Canada and the southern USA, we proudly build better places for people to live, work and play, one home and one relationship at a time. To us, it’s all about special moments – like the thrill of a new apartment, the pride in owning a first home, or a growing investment partnership.
Rental homes and apartments: furnished suites and commercial space. As one of Canada’s leading property management companies, our Minto Apartments Division proudly manages multi-residential units and commercial space in Ottawa, Toronto, Calgary, London and Montreal.
New homes and condos in Canada: With more than 65,000 homes built in the Ottawa, Calgary and the Greater Toronto Areas, our Minto Communities Canada division is dedicated to constructing high-performing new homes and condos and has earned several industry awards and accolades.
New homes and condos in the southern USA: As one of North America’s leading builders with more than 30,000 homes built in southern USA, we create a wide range of award-winning resort style master-planned communities to meet every lifestyle.
Public investment opportunities through Minto Apartment REIT (MI.UN): Canada’s only 100% urban residential real estate investment trust with multi-residential rental properties across Toronto, Ottawa, Calgary and Edmonton. The REIT’s 29 building portfolio offers a compelling long-term investment opportunity managed by a highly experienced team with a proven track record in the industry.