About the role
Job Description
What is the opportunity?
RBC Cards is one of the leading credit card businesses in Canada and is a strong contributor to Canadian Banking’s revenues and profits. The business has grown tremendously in the last five years, driven by our strong suite of Credit Card products and innovative marketing efforts.
The successful candidate for this role will provide thought leadership and strategic oversight for acquisition activities within Retail and Business Credit Cards for internal cross-sell programs. As the Senior Manager, Retail Credit Card Acquisition you will be accountable for the leadership and management of the pre-approved Cards program, pre-approving existing RBC clients for a credit card through all bank-owned channels. Partnering with Next Best Action (NBA), Marketing, PMCS, Product, Risk, etc., you will be responsible for quarterbacking all monthly Cards deployments and consistently optimizing strategies to focus on profitability and growing market share.
What will you do?
- Lead the Cards acquisition pre-approval program, working across several partner teams to drive the successful monthly campaign deployment of pre-approved credit card offers to existing RBC clients
- Leverage data analytics, curiosity and critical thinking to identify new opportunities for program growth by optimizing eligible clients, response rates, card volumes and NIBT
- In partnership with Next Best Action (NBA) and PMCS, advance RBC’s vision towards hyper-personalization and client orchestration by evolving existing credit strategy and targeting models, and client marketing communications
- Monitor channel health and KPI reporting – analyze, summarize, and present channel reporting at Cards leadership meetings including Cards Monthly Business Review (MBR), Acquisition SMT, and other forums
- Navigate through any escalations, client remediations, or fulfillment issues on CASPER or Digital flows, in partnership with stakeholders from Operations, IT, and Digital teams
- Ad Hoc duties/business casing and analysis as assigned.
What do you need to succeed?
Must have:
- Experience in/knowledge of credit card industry
- Experience owning a channel or business P&L, with a proven ability to take a data driven approach to make decisions and strategic recommendations
- Exceptional executional and organizational skills, executing campaigns with speed and accuracy while documenting and prioritizing upcoming program launches/updates
- Creative problem solver with an entrepreneurial mindset, innate curiosity and strong analytical skills
- Excellent communication, story-telling and deck-building skills
Nice to have:
- Experience working with CASPER, Originate, ORDM and other credit card acquisition fulfillment flows
- Coding or deep data analytics experience including SQL
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Commercial Acumen, Critical Thinking, Financial Planning and Analysis (FP&A), Group Problem Solving, Interpersonal Relationship Management, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-09-24
Application Deadline:
2025-10-03
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
About the role
Job Description
What is the opportunity?
RBC Cards is one of the leading credit card businesses in Canada and is a strong contributor to Canadian Banking’s revenues and profits. The business has grown tremendously in the last five years, driven by our strong suite of Credit Card products and innovative marketing efforts.
The successful candidate for this role will provide thought leadership and strategic oversight for acquisition activities within Retail and Business Credit Cards for internal cross-sell programs. As the Senior Manager, Retail Credit Card Acquisition you will be accountable for the leadership and management of the pre-approved Cards program, pre-approving existing RBC clients for a credit card through all bank-owned channels. Partnering with Next Best Action (NBA), Marketing, PMCS, Product, Risk, etc., you will be responsible for quarterbacking all monthly Cards deployments and consistently optimizing strategies to focus on profitability and growing market share.
What will you do?
- Lead the Cards acquisition pre-approval program, working across several partner teams to drive the successful monthly campaign deployment of pre-approved credit card offers to existing RBC clients
- Leverage data analytics, curiosity and critical thinking to identify new opportunities for program growth by optimizing eligible clients, response rates, card volumes and NIBT
- In partnership with Next Best Action (NBA) and PMCS, advance RBC’s vision towards hyper-personalization and client orchestration by evolving existing credit strategy and targeting models, and client marketing communications
- Monitor channel health and KPI reporting – analyze, summarize, and present channel reporting at Cards leadership meetings including Cards Monthly Business Review (MBR), Acquisition SMT, and other forums
- Navigate through any escalations, client remediations, or fulfillment issues on CASPER or Digital flows, in partnership with stakeholders from Operations, IT, and Digital teams
- Ad Hoc duties/business casing and analysis as assigned.
What do you need to succeed?
Must have:
- Experience in/knowledge of credit card industry
- Experience owning a channel or business P&L, with a proven ability to take a data driven approach to make decisions and strategic recommendations
- Exceptional executional and organizational skills, executing campaigns with speed and accuracy while documenting and prioritizing upcoming program launches/updates
- Creative problem solver with an entrepreneurial mindset, innate curiosity and strong analytical skills
- Excellent communication, story-telling and deck-building skills
Nice to have:
- Experience working with CASPER, Originate, ORDM and other credit card acquisition fulfillment flows
- Coding or deep data analytics experience including SQL
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Commercial Acumen, Critical Thinking, Financial Planning and Analysis (FP&A), Group Problem Solving, Interpersonal Relationship Management, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-09-24
Application Deadline:
2025-10-03
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.