Digital Marketing Manager - Demand & Performance Marketing
Top Benefits
About the role
Looking for a performance‑driven marketing role with one of Canada’s Best Managed Companies? Trotman Auto Group is seeking an experienced Digital Marketing Manager – Demand & Performance Marketing to drive traffic, leads, and measurable revenue growth across our dealership network.
Why Work With Us?
At Trotman Auto Group, marketing isn’t just about campaigns; it’s about driving measurable results and revenue growth. In this role, you’ll own demand generation and performance marketing, focusing on short‑term revenue impact through paid media, lead funnel optimization, and data‑driven testing.
You’ll work closely with dealership leadership, sales teams, and external vendors to ensure campaigns are optimized, accountable, and aligned with business priorities across multiple locations.
What We Offer:
- A key marketing role with one of Canada’s Best Managed Companies
- Competitive compensation package
- A supportive, innovative, and performance‑focused culture
- Career Growth & Development — TAG University, TAG Leadership Academy, and ongoing professional development
- Opportunity to influence demand generation strategy across a multi‑store automotive group
Who We’re Looking For:
- 5+ years of experience in digital performance marketing with a strong focus on paid search, paid social, and lead generation
- Strong hands‑on experience with Google Ads and Meta Ads (Facebook & Instagram)
- Highly analytical, data‑driven marketer with a focus on measurable performance
- Proven ability to manage and optimize paid media budgets and vendor partners
- Comfortable overseeing automotive digital advertising vendors and OEM co‑op programs
- Solid understanding of automotive promotions, offer pacing, and sales alignment
- Ability to thrive in a fast‑paced, results‑oriented environment
**Schedule:**Full‑Time
Compensation: $75,000-$90,000 per year
What Your Day Will Look Like:
- Drive traffic, leads, and short‑term revenue impact through paid search, paid social, and retargeting campaigns
- Manage Google Ads, including OEM co‑op programs and local dealership campaigns
- Oversee paid social advertising with a focus on lead generation and conversion efficiency
- Optimize the lead funnel including landing pages, forms, CTAs, and offer structure
- Manage and coordinate external automotive digital ad vendors to ensure performance standards are met
- Set up, test, and continuously optimize campaigns through A/B testing of offers, creative, and ad copy
- Track and manage monthly digital ad spend by store, ensuring efficiency and accountability
- Monitor key performance metrics including cost per lead, lead volume, conversion rates, and ROI
- Collaborate closely with Sales Managers to align promotions with inventory and sales objectives
- Report on campaign performance and provide actionable, data‑driven insights
Apply Now and take the next step in your digital marketing career with one of Canada’s Best Managed Companies.
Trotman Auto Group is an equal‑opportunity employer. Only selected candidates will be contacted.
#INDHIGH
Not the right fit? Search for Digital Marketing Manager jobs in Surrey, BC
About Trotman Auto Group
Recognized as one of the most innovative dealer groups in Canada, Trotman Auto Group, also known as "TAG", is an industry-leading, diversified dealer group representing 12 major OEM brands through 11 dealerships located across British Columbia.
At TAG, we take a different road. We lead with our core values and we are deeply committed to delivering exceptional customer experiences. We appreciate that our customers entrust us with one of their most important purchase decisions, and we work hard to earn that loyalty. We are known to have a palpable "buzz" when you walk into one of our stores with breakaway spirit and organizational culture.
Our business is a people business, and we constantly invest in our team's development. We operate our own TAG University and TAG Leadership Academy, with proprietary curriculum and advanced leadership coaching. We are purpose-driven, performance-oriented and principles-led.
Once you're part of the team, you're part of the TAG family.
We don't just expect the change; we are part of it. We are the proud recipients of the following;
Awarded Canada's Best Managed (2017 & 2018) - The Best Managed Companies program celebrates the top private businesses in Canada. Canada's Best Managed Companies is one of the country's leading business awards program recognizing Canadian-owned and managed companies for innovative, world class business practices. TAG continues to demonstrate industry leadership in growth, profitability and employee retention.
Awarded the Canadian Automotive Dealer's Association's Industry Laureate Award for Business Innovation - TAG was awarded for initiatives that significantly enhance performance and broaden the scope of business across the Industry.
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Digital Marketing Manager - Demand & Performance Marketing
Top Benefits
About the role
Looking for a performance‑driven marketing role with one of Canada’s Best Managed Companies? Trotman Auto Group is seeking an experienced Digital Marketing Manager – Demand & Performance Marketing to drive traffic, leads, and measurable revenue growth across our dealership network.
Why Work With Us?
At Trotman Auto Group, marketing isn’t just about campaigns; it’s about driving measurable results and revenue growth. In this role, you’ll own demand generation and performance marketing, focusing on short‑term revenue impact through paid media, lead funnel optimization, and data‑driven testing.
You’ll work closely with dealership leadership, sales teams, and external vendors to ensure campaigns are optimized, accountable, and aligned with business priorities across multiple locations.
What We Offer:
- A key marketing role with one of Canada’s Best Managed Companies
- Competitive compensation package
- A supportive, innovative, and performance‑focused culture
- Career Growth & Development — TAG University, TAG Leadership Academy, and ongoing professional development
- Opportunity to influence demand generation strategy across a multi‑store automotive group
Who We’re Looking For:
- 5+ years of experience in digital performance marketing with a strong focus on paid search, paid social, and lead generation
- Strong hands‑on experience with Google Ads and Meta Ads (Facebook & Instagram)
- Highly analytical, data‑driven marketer with a focus on measurable performance
- Proven ability to manage and optimize paid media budgets and vendor partners
- Comfortable overseeing automotive digital advertising vendors and OEM co‑op programs
- Solid understanding of automotive promotions, offer pacing, and sales alignment
- Ability to thrive in a fast‑paced, results‑oriented environment
**Schedule:**Full‑Time
Compensation: $75,000-$90,000 per year
What Your Day Will Look Like:
- Drive traffic, leads, and short‑term revenue impact through paid search, paid social, and retargeting campaigns
- Manage Google Ads, including OEM co‑op programs and local dealership campaigns
- Oversee paid social advertising with a focus on lead generation and conversion efficiency
- Optimize the lead funnel including landing pages, forms, CTAs, and offer structure
- Manage and coordinate external automotive digital ad vendors to ensure performance standards are met
- Set up, test, and continuously optimize campaigns through A/B testing of offers, creative, and ad copy
- Track and manage monthly digital ad spend by store, ensuring efficiency and accountability
- Monitor key performance metrics including cost per lead, lead volume, conversion rates, and ROI
- Collaborate closely with Sales Managers to align promotions with inventory and sales objectives
- Report on campaign performance and provide actionable, data‑driven insights
Apply Now and take the next step in your digital marketing career with one of Canada’s Best Managed Companies.
Trotman Auto Group is an equal‑opportunity employer. Only selected candidates will be contacted.
#INDHIGH
Not the right fit? Search for Digital Marketing Manager jobs in Surrey, BC
About Trotman Auto Group
Recognized as one of the most innovative dealer groups in Canada, Trotman Auto Group, also known as "TAG", is an industry-leading, diversified dealer group representing 12 major OEM brands through 11 dealerships located across British Columbia.
At TAG, we take a different road. We lead with our core values and we are deeply committed to delivering exceptional customer experiences. We appreciate that our customers entrust us with one of their most important purchase decisions, and we work hard to earn that loyalty. We are known to have a palpable "buzz" when you walk into one of our stores with breakaway spirit and organizational culture.
Our business is a people business, and we constantly invest in our team's development. We operate our own TAG University and TAG Leadership Academy, with proprietary curriculum and advanced leadership coaching. We are purpose-driven, performance-oriented and principles-led.
Once you're part of the team, you're part of the TAG family.
We don't just expect the change; we are part of it. We are the proud recipients of the following;
Awarded Canada's Best Managed (2017 & 2018) - The Best Managed Companies program celebrates the top private businesses in Canada. Canada's Best Managed Companies is one of the country's leading business awards program recognizing Canadian-owned and managed companies for innovative, world class business practices. TAG continues to demonstrate industry leadership in growth, profitability and employee retention.
Awarded the Canadian Automotive Dealer's Association's Industry Laureate Award for Business Innovation - TAG was awarded for initiatives that significantly enhance performance and broaden the scope of business across the Industry.