About the role
Reporting to the Lead, web merchandiser, this position requires an individual who is detail-oriented and analytical with an entrepreneurial spirit. This individual must be able to build a strategic merchandising plan for the online store. The incumbent will be responsible for enriching collections, products and categories with content and data to increase findability, engagement, and conversions, all in a timely & accurate manner.
Tasks
- Create, upload, modify and edit all products visible online
- Arrange, categorize, and cross sell product to drive conversion of vacation packages
- Follow up on the arrival of new products and ensure that the presentation is optimal
- Improve product findability, increase conversion and streamline the shopping experience
- Use web analytics and reporting tools to optimize on site assortment presentation, product recommendations and other automated rules to drive improvements in metrics
- Support Lead, web merchandiser and utilize Google Analytics / Google Data Studio to create monthly reports that measure the impact of implemented strategies and provide relevant and actionable insight
- Optimize ecommerce and digital marketing performance (ex: product badging) based on brand direction
- Collaborate and coordinate with product, marketing, revenue management, content and image departments to align and streamline all product merchandising initiatives, as well as align external marketing efforts with on-site merchandising
- Assists the Web Merchandiser (lead) to refresh categories/trends or products in response to sales trends/results, campaigns, seasonality
- Monitor and control work daily (e.g., through spot checks, complete review, or subsequent processing) for both quantity and quality.
- Constantly work to ensure consistency and optimal customer experiences in both the desktop and mobile shopping channels
- Monitor and troubleshoot site appearance for accuracy (price, name, descriptions, categories, photos) as well as consistency between English and French versions.
- Coordinate and prioritize web images requests with product team and web image team
- Participate and execute the merchandising strategy on the website to optimize sales and continually optimize it to keep the site fresh.
- Participate in various tests related to the addition of new functions on the website (ex: A/B testing)
- Research and report on competition, relevant industry trends and best practices.
- Assist Lead, web merchandiser and manager with other special tasks and projects
Requirements
- Bachelor's Degree in business or marketing
- 2 years or more of experience managing web content and/or store merchandising
- Solid track record of using sales & analytics data to make merchandising decisions.
- Experience in the travel industry an asset
- Well organised and meticulous
- Excellent verbal and written communication skills (English and French)
- Able to function in fast-paced environment
- Ability to work autonomously with little supervision
- Familiarity with SEO best practices, usability standards & HTML an asset
- Strong problem solving skills
- Strong ability to adapt quickly, work independently, multi-task and work under pressure
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint)
- Knowledge of web analytics reporting platforms such as Google Analytics
About Air Canada Vacations
Vacances Air Canada est une filiale en propriété exclusive d’Air Canada, la société aérienne nationale du Canada et le plus grand fournisseur de services passagers réguliers pour les vols intérieurs, et du Canada vers les principales destinations internationales. Forte d’un accès privilégié à l’important réseau d’Air Canada, Vacances Air Canada propose des correspondances au départ de plus de 65 villes canadiennes. Ainsi, nos clients peuvent moduler leurs forfaits et profiter au maximum de leurs vacances.
Air Canada Vacations is a wholly-owned tour operator of Canada’s national flag carrier, Air Canada, the country’s largest provider of scheduled passenger services within Canada and from Canada to international destinations. Air Canada Vacations benefits from unique access to Air Canada’s extensive network, offering connecting flights from over 65 Canadian cities. This allows our customers to have the flexibility they need to build their own packages to make the most of their vacations.
About the role
Reporting to the Lead, web merchandiser, this position requires an individual who is detail-oriented and analytical with an entrepreneurial spirit. This individual must be able to build a strategic merchandising plan for the online store. The incumbent will be responsible for enriching collections, products and categories with content and data to increase findability, engagement, and conversions, all in a timely & accurate manner.
Tasks
- Create, upload, modify and edit all products visible online
- Arrange, categorize, and cross sell product to drive conversion of vacation packages
- Follow up on the arrival of new products and ensure that the presentation is optimal
- Improve product findability, increase conversion and streamline the shopping experience
- Use web analytics and reporting tools to optimize on site assortment presentation, product recommendations and other automated rules to drive improvements in metrics
- Support Lead, web merchandiser and utilize Google Analytics / Google Data Studio to create monthly reports that measure the impact of implemented strategies and provide relevant and actionable insight
- Optimize ecommerce and digital marketing performance (ex: product badging) based on brand direction
- Collaborate and coordinate with product, marketing, revenue management, content and image departments to align and streamline all product merchandising initiatives, as well as align external marketing efforts with on-site merchandising
- Assists the Web Merchandiser (lead) to refresh categories/trends or products in response to sales trends/results, campaigns, seasonality
- Monitor and control work daily (e.g., through spot checks, complete review, or subsequent processing) for both quantity and quality.
- Constantly work to ensure consistency and optimal customer experiences in both the desktop and mobile shopping channels
- Monitor and troubleshoot site appearance for accuracy (price, name, descriptions, categories, photos) as well as consistency between English and French versions.
- Coordinate and prioritize web images requests with product team and web image team
- Participate and execute the merchandising strategy on the website to optimize sales and continually optimize it to keep the site fresh.
- Participate in various tests related to the addition of new functions on the website (ex: A/B testing)
- Research and report on competition, relevant industry trends and best practices.
- Assist Lead, web merchandiser and manager with other special tasks and projects
Requirements
- Bachelor's Degree in business or marketing
- 2 years or more of experience managing web content and/or store merchandising
- Solid track record of using sales & analytics data to make merchandising decisions.
- Experience in the travel industry an asset
- Well organised and meticulous
- Excellent verbal and written communication skills (English and French)
- Able to function in fast-paced environment
- Ability to work autonomously with little supervision
- Familiarity with SEO best practices, usability standards & HTML an asset
- Strong problem solving skills
- Strong ability to adapt quickly, work independently, multi-task and work under pressure
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint)
- Knowledge of web analytics reporting platforms such as Google Analytics
About Air Canada Vacations
Vacances Air Canada est une filiale en propriété exclusive d’Air Canada, la société aérienne nationale du Canada et le plus grand fournisseur de services passagers réguliers pour les vols intérieurs, et du Canada vers les principales destinations internationales. Forte d’un accès privilégié à l’important réseau d’Air Canada, Vacances Air Canada propose des correspondances au départ de plus de 65 villes canadiennes. Ainsi, nos clients peuvent moduler leurs forfaits et profiter au maximum de leurs vacances.
Air Canada Vacations is a wholly-owned tour operator of Canada’s national flag carrier, Air Canada, the country’s largest provider of scheduled passenger services within Canada and from Canada to international destinations. Air Canada Vacations benefits from unique access to Air Canada’s extensive network, offering connecting flights from over 65 Canadian cities. This allows our customers to have the flexibility they need to build their own packages to make the most of their vacations.