About the role
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
Reporting to the Vice President, Corporate Communications, the Director, Media Relations will act as the official spokesperson for Air Canada within his/her area of responsibility, helping to build relationships and awareness of the business. This position has primary responsibility for the design, strategic development and implementation of media relations strategy and tactical response to emerging issues on an ongoing basis to enhance and protect Air Canada’s brand and corporate reputation in social and mainstream media.
Responsibilities
- Responsible to develop and implement a proactive media relations and public image strategy that supports the company's business plan, commercial activities and protects Air Canada’s reputation.
- Acts as corporate spokesperson on key issues.
- Establishes and nurtures productive relationships with key members of the local, national and locally based international media to generate positive visibility for Air Canada and minimize negative coverage.
- Provide CEO, executive management and other key internal customers with corporate communications and media relations support and counsel.
- Identify developing media issues, evaluate the Company’s image, position with various external sources to provide feedback and recommendations to executive management
- Responsible for developing, recommending and implementing communications strategies, positioning and plans through traditional, non-traditional and social media to emerging issues affecting the company’s reputation and business objectives in a positive, consistent and timely manner.
- Prioritizes media and other public appearance opportunities and oversees communication materials (speeches, presentations to investors and others, employee communications and other supporting material) for the CEO and executives.
- Writes and issues all press releases for the company and develops positioning on all issues pertaining to the Central Canada region. In this role, reviews and approves on all such communications.
- Personally, gives TV, radio, newspaper and magazine interviews as necessary to protect and enhance Air Canada's values and image with investors, customers, the airline industry and the community
- Provides leadership to integrated communications teams (including Sales, Marketing, Investor Relations, Employee and Labour Relations) on major issues requiring communication activity (e.g. route announcements, labour work stoppages and other major operational disruptions).
- As a member of the senior communications staff, works closely with other communications professionals in the company (i.e. Corporate, Marketing, and Employee Communications; Government Relations; Regional Markets, etc.).
- Participates in development, management and implementation of corporate crisis communications plan.
- Seeks and writes feature articles for external publications.
- Pitches stories and pursues leads with key non-traditional media influencers.
- Develops and maintains deep industry networks, relationships, and partnerships including online media and influencers that help to drive reputation engagement and spark evangelism.
- Leads from the forefront of a rapidly evolving PR profession, executing against traditional approaches with excellence, while aggressively embracing next-generation PR tools and techniques.
Qualifications
- Proven track record with at least 10 years of experience in communications/public relations, with significant experience in traditional media relations and social media.
- Liberal Arts education with work experience in journalism or related field.
- Strong national PR industry network and relationships, with a focus on Central Canada.
- Broad knowledge and experience in Domestic and International economics, politics and industry customer service strategies.
- Demonstrated excellence in written, oral, interpersonal, and presentation skills and track record of working collaboratively and effectively interfacing with senior management, Board of Directors and staff.
- Superior analytical and problem-solving skills.
- Proven ability to work under pressure in a fast-paced environment and willingness to be accessible 24/7 as business requirements dictate.
- Expertise in reputation management
- Strong intuition for interpersonal relationships and relationship building; strong diplomatic and critical listening skills
- Demonstrated ability to secure positive media coverage through innovative and effective use of PR that meaningfully advance reputation strategies
- Positive, enthusiastic, presentable and comfortable speaking in front of large groups, to media and other stakeholders
- Demonstrated experience and understanding of issues and trends in corporate communications in a high-profile, multi-stakeholder, company in a regulated industry.
- Knowledge of the airline industry is an asset.
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions of Employment:
Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
Not the right fit? Search for Director, Media Relations jobs in Dorval, QC
About Air Canada
Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network celebrating its 25thanniversary in 2022, Air Canada provides scheduled passenger service directly to 51 airports in Canada, 51 in the United States and 86 internationally. It is the only international network carrier in North America to receive a Four-Star ranking from Skytrax, which in 2021 gave Air Canada awards for the Best Airline Staff in North America, Best Airline Staff in Canada, Best Business Class Lounge in North America, and an excellence award for its management of the COVID-19 pandemic.
**
Air Canada est la plus importante société aérienne du Canada, le transporteur national du pays et un membre cofondateur du réseau Star Alliance — le plus vaste regroupement mondial de sociétés aériennes, qui célèbre son 25e anniversaire en 2022. Les lignes passagers régulières d’Air Canada relient sans escale 51 aéroports au Canada, 51 aux États-Unis et 86 sur le reste du globe. En Amérique du Nord, Air Canada constitue le seul transporteur aérien d’envergure internationale offrant une gamme complète de services à détenir la cote quatre étoiles de Skytrax qui, en 2021, lui a décerné les prix Meilleur personnel au sol et à bord en Amérique du Nord, Meilleur personnel au sol et à bord au Canada, Meilleur salon de classe affaires en Amérique du Nord ainsi qu’un Prix d’excellence pour sa gestion de la pandémie de la COVID-19.
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About the role
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
Reporting to the Vice President, Corporate Communications, the Director, Media Relations will act as the official spokesperson for Air Canada within his/her area of responsibility, helping to build relationships and awareness of the business. This position has primary responsibility for the design, strategic development and implementation of media relations strategy and tactical response to emerging issues on an ongoing basis to enhance and protect Air Canada’s brand and corporate reputation in social and mainstream media.
Responsibilities
- Responsible to develop and implement a proactive media relations and public image strategy that supports the company's business plan, commercial activities and protects Air Canada’s reputation.
- Acts as corporate spokesperson on key issues.
- Establishes and nurtures productive relationships with key members of the local, national and locally based international media to generate positive visibility for Air Canada and minimize negative coverage.
- Provide CEO, executive management and other key internal customers with corporate communications and media relations support and counsel.
- Identify developing media issues, evaluate the Company’s image, position with various external sources to provide feedback and recommendations to executive management
- Responsible for developing, recommending and implementing communications strategies, positioning and plans through traditional, non-traditional and social media to emerging issues affecting the company’s reputation and business objectives in a positive, consistent and timely manner.
- Prioritizes media and other public appearance opportunities and oversees communication materials (speeches, presentations to investors and others, employee communications and other supporting material) for the CEO and executives.
- Writes and issues all press releases for the company and develops positioning on all issues pertaining to the Central Canada region. In this role, reviews and approves on all such communications.
- Personally, gives TV, radio, newspaper and magazine interviews as necessary to protect and enhance Air Canada's values and image with investors, customers, the airline industry and the community
- Provides leadership to integrated communications teams (including Sales, Marketing, Investor Relations, Employee and Labour Relations) on major issues requiring communication activity (e.g. route announcements, labour work stoppages and other major operational disruptions).
- As a member of the senior communications staff, works closely with other communications professionals in the company (i.e. Corporate, Marketing, and Employee Communications; Government Relations; Regional Markets, etc.).
- Participates in development, management and implementation of corporate crisis communications plan.
- Seeks and writes feature articles for external publications.
- Pitches stories and pursues leads with key non-traditional media influencers.
- Develops and maintains deep industry networks, relationships, and partnerships including online media and influencers that help to drive reputation engagement and spark evangelism.
- Leads from the forefront of a rapidly evolving PR profession, executing against traditional approaches with excellence, while aggressively embracing next-generation PR tools and techniques.
Qualifications
- Proven track record with at least 10 years of experience in communications/public relations, with significant experience in traditional media relations and social media.
- Liberal Arts education with work experience in journalism or related field.
- Strong national PR industry network and relationships, with a focus on Central Canada.
- Broad knowledge and experience in Domestic and International economics, politics and industry customer service strategies.
- Demonstrated excellence in written, oral, interpersonal, and presentation skills and track record of working collaboratively and effectively interfacing with senior management, Board of Directors and staff.
- Superior analytical and problem-solving skills.
- Proven ability to work under pressure in a fast-paced environment and willingness to be accessible 24/7 as business requirements dictate.
- Expertise in reputation management
- Strong intuition for interpersonal relationships and relationship building; strong diplomatic and critical listening skills
- Demonstrated ability to secure positive media coverage through innovative and effective use of PR that meaningfully advance reputation strategies
- Positive, enthusiastic, presentable and comfortable speaking in front of large groups, to media and other stakeholders
- Demonstrated experience and understanding of issues and trends in corporate communications in a high-profile, multi-stakeholder, company in a regulated industry.
- Knowledge of the airline industry is an asset.
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions of Employment:
Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
Not the right fit? Search for Director, Media Relations jobs in Dorval, QC
About Air Canada
Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network celebrating its 25thanniversary in 2022, Air Canada provides scheduled passenger service directly to 51 airports in Canada, 51 in the United States and 86 internationally. It is the only international network carrier in North America to receive a Four-Star ranking from Skytrax, which in 2021 gave Air Canada awards for the Best Airline Staff in North America, Best Airline Staff in Canada, Best Business Class Lounge in North America, and an excellence award for its management of the COVID-19 pandemic.
**
Air Canada est la plus importante société aérienne du Canada, le transporteur national du pays et un membre cofondateur du réseau Star Alliance — le plus vaste regroupement mondial de sociétés aériennes, qui célèbre son 25e anniversaire en 2022. Les lignes passagers régulières d’Air Canada relient sans escale 51 aéroports au Canada, 51 aux États-Unis et 86 sur le reste du globe. En Amérique du Nord, Air Canada constitue le seul transporteur aérien d’envergure internationale offrant une gamme complète de services à détenir la cote quatre étoiles de Skytrax qui, en 2021, lui a décerné les prix Meilleur personnel au sol et à bord en Amérique du Nord, Meilleur personnel au sol et à bord au Canada, Meilleur salon de classe affaires en Amérique du Nord ainsi qu’un Prix d’excellence pour sa gestion de la pandémie de la COVID-19.