###Why should you join our team?

YMCA Calgary is a charity that ignites the potential in Calgarians. Since our inception in 1902, we have evolved into a vibrant organization operating in every quadrant of the city.

Guided by our core values of honesty, caring, respect and responsibility, YMCA Calgary offers a growing hub of programming & services to address the needs of our community including connection and belonging, physical and mental wellbeing, child-care support, language instruction, affordable tutoring and more. We also ensure that no one is turned away, lowering financial barriers for youth, adults and families through the generous donations of our community. This impact takes place across our 7 health and wellness facilities, 6 childcare centres, 2 outdoor camps and 12+ community programs, empowering people of all ages and life stages to belong, grow, thrive and lead.

Marketing and Communications Specialist - Experience
Association Services
Start Date: Immediately
Salary: $56,096.00/year - $70,120.00/year

You can make an impact in the community - locally and across the globe. You will work with a fun culture of people and enjoy many of the benefits and opportunities the YMCA offers:

• Complimentary YMCA Calgary membership including a linked membership for dependent children;
• Comprehensive health and dental benefits. Premiums paid in full by the Association;
• Pension plan with specified contribution matching by the Association;
• Anniversary flex day and gifts given to celebrate each year of employment;
• Program discounts;
• Ongoing leadership development and opportunities;
• Leadership award opportunities;
• Scholarship opportunities;
• Paid recertification and training.

###What qualifications are we looking for?

At YMCA Calgary we strive to ensure our employees are a fit based on their strengths, interests, and future goals. The successful candidate will have the following;

• Experience in planning, executing, and analyzing marketing promotions with a data-driven approach, using insights to refine lead generation, acquisition, and retention strategies and effectively report on campaign performance to business partners.
• Proven experience in paid media, creative development and content creation, including video production, storytelling, and graphic design, with a focus on engaging diverse audiences.
• Strong writing, editing, and project management skills, with the ability to develop content strategies informed by audience insights and engagement metrics.

· Proficiency with digital marketing, project management and creative platforms (e.g., Hootsuite, Asana, Canva, ·Adobe Creative Suite).

• Demonstrated ability to set and evaluate KPIs for marketing initiatives, using metrics to drive growth and engagement.

• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) to create, segment, and track email campaigns aimed at nurturing and retaining members.

• Experience with CMS platforms for updating web pages and creating member-centric landing pages.

• Strong collaborative skills, with experience leading cross-functional teams to align business partners and achieve shared goals.

• Proven experience collaborating with creative agencies, with strong skills in writing clear, strategic briefs to guide creative direction and ensure alignment with campaign objectives and brand standards.

• A minimum of 5 years of progressive experience in marketing or communications, ideally within a nonprofit or charitable organization.

• A post-secondary degree or diploma in Communications, Marketing, Public Relations, or a related field.

• Evidence of a clear Police Information Check and Vulnerable Sector Search.

• At least three professional references.

• Comfort leading and organizing emergency and/or crisis communications response.

Working Conditions and Environment

• This role must be able to travel between YMCA branches and to external meetings on an as-needed basis.

###What does this role look like at YMCA Calgary?

The Marketing and Communications Specialist – Experience will champion YMCA Calgary’s mission to foster community health, wellness, and connection. Reporting to the Director of Marketing and Digital Engagement, this role will focus on attracting and retaining new members while developing growth, upsell, and cross-sell strategies to increase contribution margins across all business lines. By adopting a storytelling-first approach, the Specialist will drive impactful content creation, social media engagement, and integrated marketing campaigns that elevate YMCA Calgary as a trusted charity and community hub where individuals can belong, grow, thrive, and lead.

The Marketing and Communications Specialist – Experience, will create and execute a comprehensive growth and community engagement strategy centered on storytelling and deepening connections with the YMCA community.

Key responsibilities include:

• Develop and execute annual lead generation campaigns focused on member acquisition, program growth, and customer retention, ensuring marketing efforts align with business objectives and support the association’s ambitious growth aspirations through measurable outcomes.

• Oversee paid media strategies to enhance YMCA Calgary’s brand presence and drive conversions for our paid programs.

• Support content marketing and storytelling initiatives that showcase health, wellness, and our positive community impact.

• Collaborate with our Experience team to ensure consistent communication and engagement throughout the member journey.

• Use analytics to refine content performance, optimize engagement rates, and measure campaign effectiveness.

What You Will Do

• Plan, execute, and analyze marketing promotions to drive lead generation and member acquisition, growth, and retention, using data insights to refine strategies and report back on campaign performance to business partners.
• Manage paid media initiatives in collaboration with external agencies and vendors, ensuring campaigns are cost-effective, performance driven, and aligned with YMCA Calgary’s mission, brand, and growth priorities.
• Develop clear creative and media briefs for external vendors and agencies, ensuring alignment with campaign goals, timelines, and brand standards.
• Plan and execute email marketing campaigns to attract and deepen customer engagement.
• Leverage social media trends, video content, and seasonal promotions to attract, engage, and retain members.
• Partner with Community Engagement and Experience teams to enable milestone based engagement opportunities (e.g., birthdays, anniversaries) and support organic social media and storytelling efforts that reinforce positive member experiences and retention.
• Create engaging brand content—including videos, graphics, blog posts, and stories—that highlights the organization’s community impact and connects members to meaningful experiences.
• Plan and manage a marketing calendar aligned with major campaigns and initiatives to ensure consistent messaging across all channels.
• Set objectives and track outcomes to ensure continuous improvement and feedback loops.
• Provide media relations and crisis communications response support.
• Plan and coordinate events as needed, which may involve some evening or weekend work.

###What qualities do we look for in YMCA Calgary Staff and Volunteers?

Our diverse team of staff and volunteers are committed to making a positive impact in the community. In addition, they model and are committed to the following competencies:

• Developing Self and Others: Developing people with a view toward present and future capacity.
• Building Purposeful Relationships: Relating to people authentically with their best in mind.
• Creating a Culture of Community: Gathering people to purpose and vision.
• Making Intentional Impact: Intending to make a difference every day.
• Thinking and Acting Strategically: Applying thoughts, words, and actions in service to the vision.
• Applying Business Acumen: Demonstrating excellence in technical skills and stewarding the YMCA Business Model.
• Innovating: Ability to know your environment, initiate and respond effectively to changing conditions.

###Please note that evidence of a clear Police Information Check with Vulnerable Sector Search is a requirement

YMCA Calgary is an equal opportunity employer. Applicants must have legal authorization to work in Canada by way of Canadian Citizenship, Permanent Residency or a valid Canadian work permit. YMCA Calgary is currently not engaged in international recruitment efforts as we are required to demonstrate that we have exhausted all means of recruitment both locally and nationally.

Potential candidates will only be contacted if selected for an interview.

All applications are to be submitted online but for any position specific concerns or questions, please email careers@ymcacalgary.org.

###Company

YMCA Calgary

###Location

Association Services

###Opening Date

16-03-2026

###Closing Date

31-03-2026