About the Role

We are seeking a skilled Performance Marketing Specialist/ Demand Generation Specialist to accelerate our lead generation efforts and optimize marketing strategies in the B2B tech space. This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing. You will take full ownership and accountability for developing and executing omnichannel campaigns with a proactive, problem-solving mindset—driving and nurturing high-quality leads through the funnel to achieve measurable business growth.

This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing.

Responsibilities

Lead & Demand Generation:

• Partner with marketing and sales leaders to design and implement strategies that attract and convert qualified leads.
• Build awareness and engagement with target audiences across digital channels.

Content & Email Marketing:

• Collaborate with content and event teams to deliver promotional assets aligned with the buyer’s journey.
• Create targeted email workflows using advanced segmentation, automation, and personalization to nurture leads.

Marketing Automation:

• Manage Salesforce Account Engagement (Pardot) and Salesforce CRM for lead nurturing, scoring, and segmentation.
• Ensure seamless integration and accurate lead flow.

Paid Media & SEM:

• Plan, launch, and optimize campaigns across Google Ads, LinkedIn, Facebook, YouTube, and emerging platforms.
• Execute PPC strategies, test creative/keywords/landing pages, and maximize ROI.

Social & Retargeting:

• Develop paid social campaigns across LinkedIn, Facebook, TikTok, YouTube, and X/Twitter to build awareness and pipeline.
• Implement retargeting strategies to re-engage prospects and accelerate conversion.

Customer Marketing:

• Support retention and win-back campaigns to improve customer lifetime value, revenue growth, and re-engagement of churned accounts.

Analytics & Reporting:

• Leverage GA4, Looker Studio, and Salesforce dashboards to monitor traffic, pipeline metrics, and campaign ROI.
• Track and analyze KPIs such as CPL, CPA, CTR, SQLs, and ROAS; provide actionable recommendations.
• Maintain tracking infrastructure (GTM, UTMs, conversion pixels).

Collaboration & Communication:

• Work cross-functionally with sales, product, client delivery, and marketing teams to align marketing efforts.
• Present campaign insights and recommendations to stakeholders and senior management.

Qualifications

• 3–5 years of experience in demand generation/performance marketing, ideally in B2B tech.
• Proficiency with Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.
• Strong analytical mindset with proven optimization skills.
• Clear, confident communicator with strong presentation abilities.
• Creative and test-driven approach to campaign strategy.

Preferred Skills

• Direct B2B tech marketing experience with complex products or services.
• Project management skills with the ability to manage multiple deadlines.
• Knowledge of Account-Based Marketing (ABM) tools such as 6sense.
• Familiarity with AI applications in marketing operations.
• Commitment to continuous learning and staying ahead of digital trends.

Key Performance Indicators (KPIs):

• Lead Generation & Pipeline: Volume and quality of SQLs (50%)
• Campaign Operations & Optimization: Conversion efficiency and pipeline contribution (20%)
• Customer Marketing: Retention and win-back performance (15%)
• Reporting & Insights: Accuracy and clarity of dashboards/metrics (15%)