Job Details

Description Homes by Avi Group of Companies is seeking a creative, motivated, and highly collaborative individual to join our creative team as a Social Media & Marketing Coordinator. Homes by Avi has been building family homes since 1978, with home building divisions in Calgary, Edmonton, and Austin, Texas. This role would be based in Calgary.

You will work under the direction of the Marketing Director to support the sales, management, and leadership teams. The Social Media & Marketing Coordinator supports Homes by Avi and all of its divisions by developing and helping to strategize brand content for social media and their divisional marketing initiatives. You will assist in the execution of all marketing activities for Homes by Avi as assigned, with a focus on social media, sales material, and event planning.

Who You Are You are a strategic marketer, have strong copywriting and project management skills, and may even have a keen eye for graphic design.

You are an individual who is creative and has a relentlessly positive, flexible, “do whatever it takes” attitude.

You are a natural collaborator able to work in fast-paced, ever changing environments, and eager to lend a hand, an idea, or a well-timed meme for morale.

What You Will Do

• Create engaging content and ensure it is shared across all medias and opportunities are maximized
• Build and execute social media strategy through competitive research, platform determination, messaging and audience social content
• Assist in creation and editing of video and photo content
• Attend events to capture live social media content
• Monitor SEO and user engagement and suggest content optimization
• Collaborate with other departments to create content
• Be accountable for updating social media accounts
• Ensure social media branding is consistently maintained year over year
• Coordinate print production of signage and marketing materials
• Assist in the coordination of all marketing activities as assigned
• Plan and execute events as outlined in corporate marketing plans
• Collaborate and execute unique fiscally responsible marketing programs
• Complete assigned projects with quality results and on schedule
• Assist with scheduling photos and virtual tours for show homes and events
• Coordinate marketing requests and assign tasks as required
• Coordinate print product of marketing materials including: community brochures, site maps, floor plans and directional signage
• Assist with updating website content, ensure accuracy for price and model options
• Plan, write and schedule community e-blasts as assigned
• Organize home industry award requirements on a quarterly basis
• Prepare, track and report on monthly website and social media analytics
• Assist with department organizational and administrative tasks
• Other duties may be assigned.

Your Qualifications – The Must Have’s

• Bachelor’s degree in marketing, communications or public relations
• 3-5+ years of professional experience in a marketing role
• Project, cost/budget, and event planning experience
• Excellent attention to detail, time management skills and organizational abilities
• Intermediate MS Office Skills
• Familiarity Adobe Creative Suite software (Photoshop, Illustrator, InDesign etc.)
• Proficient in Canva
• Experience with social media management platforms and analytics tool i.e. Hootsuite, Later and Google analytics
• Knowledge in social media platforms like Instagram, Facebook, Tik Tok and LinkedIn
• Experience with filming and editing
• Tech savvy, with experience using project management tools (Monday.com and Slack)
• Proficient in HubSpot, MailChimp, Constant Contact or Lasso
• Valid driver's license

Additional Skills – The Nice To Have’s

• Familiarity Adobe Creative Suite software
• Experience in the home-building or construction development industry
• Familiarity with WordPress

Candidates must be able to speak to their experience in like roles.