Are you a strategic marketer with a passion for driving impactful client acquisition campaigns and measurable business growth in the medical aesthetics space?

Unleash Your Brilliance: Join GraceMed as an Integrated Marketing Manager**!**

GraceMed is a growing organization that offers a wide range of plastic and cosmetic surgeries, aesthetic procedures, and medical-grade skincare in multiple locations. Our purpose is to help a growing number of patients realize their true self, whether through cosmetic surgery and dermatology. We are a caring organization with world-class medical professionals, that incorporates state-of-the-art technology with industry-leading procedures to provide best-in-class care for clients.

GraceMed is seeking an experienced Integrated Marketing Manager to lead high-impact marketing initiatives that drive brand awareness, client acquisition, and engagement across our clinic network. This role collaborates closely with the Marketing Director, clinic leadership, and cross-functional teams to develop data-driven strategies and deliver measurable results that support our surgical and medspa services.

As An Integrated Marketing Manager, you will:

Digital Lead Generation & Campaign Management:

• Develop and execute integrated digital marketing strategies focused on generating high-quality, qualified leads for both medspa and plastic surgery services
• Lead multi-channel campaigns across Google Ads, Meta platforms, SEO, and content marketing to drive consistent patient acquisition
• Build segment marketing programs using insights and data to engage target patient demographics and treatment categories

CRM & Marketing Technology:

• Design and implement lead scoring models to prioritize high-value surgical consultations and optimize central intake efficiency
• Build automated nurture sequences and marketing workflows that guide prospects from awareness to consultation booking
• Manage marketing technology stack including CRM, marketing automation, analytics platforms, and scheduling integrations

Analytics, Attribution & Performance Reporting:

• Analyze and report on campaign performance using digital analytics tools to optimize spend allocation and improve ROI
• Implement sophisticated lead attribution and multi-touch tracking across all marketing channels

Clinic Support & Marketing Enablement:

• Educate clinic teams, surgical coordinators, and providers on marketing programs and enablement resources
• Support our innovative Clinic Ambassador program, enabling clinic-specific marketing plans, content calendars, and strategies

What you will bring:

• 5+ years in marketing strategy, planning, and digital marketing - preferably in healthcare, medical aesthetics, or service-based industries
• Deep experience with digital lead generation and performance marketing delivering measurable results
• Proven track record implementing and optimizing CRM systems (HubSpot, Salesforce, or similar platforms)
• Advanced proficiency in digital analytics tools (Google Analytics, Meta Business Suite, conversion tracking, attribution modeling)
• Knowledge of social media platforms, digital technologies, and content marketing strategies
• Experience with SEO strategy, content marketing, and local search optimization for multi-location businesses
• Strong understanding of paid advertising platforms (Google Ads, Meta Ads Manager) and campaign optimization
• Bachelor's degree in Marketing, Business, Journalism, Communications, or related field

GraceMed is an equal opportunity employer and is committed to a diverse and inclusive workforce. Accommodation is available upon request for candidates with disabilities taking part in all aspects of the selection process.