Assistant Brand Manager, Tic Tac
Top Benefits
About the role
About the Role: We have a current opening for an Associate Brand Manager, Tic Tac Canada and are actively reviewing applications.
As the Assistant Brand Manager, Tic Tac, you’ll help shape the future of one of Canada’s most iconic refreshment brands. You’ll play a hands-on role in driving growth, supporting P&L delivery, and strengthening Tic Tac’s market‑leading position. Working closely with the Marketing Director and cross‑functional partners, you’ll bring brand‑building ideas to life, manage A&P with care, and help move innovation projects forward with clarity and momentum.
- Job Location: 100 Sheppard Avenue East, North York, ON M2N 6N5
- Work Arrangement: Hybrid
Main Responsibilities: Marketing Strategic Planning
- Supports development of annual brand plans by analyzing market, consumer, and competitive data.
- Assists in preparation of volume forecasts and marketing activity roadmaps.
- Tracks A&P spending and supports budget reconciliation.
- Prepares performance reports and presentations for Director and BU leadership.
- Collaborates with Global/US teams to support local implementation of strategic initiatives.
- Manages day-to-day agency relationships at an executional level
Portfolio Strategy
- Conducts competitive and category analysis to inform positioning recommendations.
- Supports execution of innovation and NPD projects from concept through launch (artwork, claims, sell sheets, launch materials).
- Assists in pricing analysis and SKU performance evaluation.
- Supports portfolio reviews by identifying risks and opportunities across SKUs.
Communication and Media
- Supports creative development by drafting briefs and coordinating with agencies.
- Assists in asset localization and adaptation for the Canadian market.
- Tracks campaign timelines and ensures executional alignment across teams.
- Monitors campaign performance and compiles post-campaign analyses.
- Coordinates legal and regulatory submissions for advertising approvals.
Promotions
- Supports localization of global promotional initiatives.
- Coordinates packaging updates and promotional artwork development.
- Assists in preparing promotional summaries and effectiveness reviews.
- Works with Legal to support documentation for contests and activations.
- Tracks performance of campaigns (sell-in, sell-out) and summarizes key findings
Business Follow Up
- Conducts monthly analysis of sell-in/sell-out, penetration, share, and distribution.
- Prepares business review decks and KPI dashboards.
- Supports short- and long-term forecasting inputs (S&OP).
- Assists in P&L tracking by flagging variances and risks to the Director.
Research
- Supports execution of consumer research projects (pre/post tests, packaging tests, pricing studies).
- Coordinates with research agencies on timelines and deliverables.
- Synthesizes research findings into actionable summaries.
Leadership and Team Management
- Acts as a key liaison across Sales, Supply Chain, Finance, Project Management and Global teams.
- Demonstrates ownership of assigned projects and timelines.
- Contributes to a collaborative, high-performance marketing culture.
About You:
- Bachelor’s degree required, focus in Business or Marketing preferred
- 1-3 years’ brand marketing experience in consumer-packaged goods, managing comparable brands
- Proven success in brand equity building, communication, and managing creative/media agencies on executional priorities, providing input on briefs and fast follow-through on post reporting to enhance performance of future/existing campaigns
- Excellent accountability, communication, decision-making.
- Skilled in using syndicated databases (e.g., Nielsen) for market insights.
- Strong project management skills, capable of handling multiple priorities and delivering results on schedule.
- Working knowledge of budget, P&L management
- Deep understanding of food, drug, mass, club, and e-commerce trade channels.
- Experience and proficiency in item setup and execution as it relates to product and tool development
- Previous experience in developing product innovation
- High degree of input and exposure in brand strategies and operations.
- Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
The base salary range for this position is $ $78,631
$ $104,841 annually. (Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
About Ferrero
Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate. Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations. In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment. The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding. In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments. Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.
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Assistant Brand Manager, Tic Tac
Top Benefits
About the role
About the Role: We have a current opening for an Associate Brand Manager, Tic Tac Canada and are actively reviewing applications.
As the Assistant Brand Manager, Tic Tac, you’ll help shape the future of one of Canada’s most iconic refreshment brands. You’ll play a hands-on role in driving growth, supporting P&L delivery, and strengthening Tic Tac’s market‑leading position. Working closely with the Marketing Director and cross‑functional partners, you’ll bring brand‑building ideas to life, manage A&P with care, and help move innovation projects forward with clarity and momentum.
- Job Location: 100 Sheppard Avenue East, North York, ON M2N 6N5
- Work Arrangement: Hybrid
Main Responsibilities: Marketing Strategic Planning
- Supports development of annual brand plans by analyzing market, consumer, and competitive data.
- Assists in preparation of volume forecasts and marketing activity roadmaps.
- Tracks A&P spending and supports budget reconciliation.
- Prepares performance reports and presentations for Director and BU leadership.
- Collaborates with Global/US teams to support local implementation of strategic initiatives.
- Manages day-to-day agency relationships at an executional level
Portfolio Strategy
- Conducts competitive and category analysis to inform positioning recommendations.
- Supports execution of innovation and NPD projects from concept through launch (artwork, claims, sell sheets, launch materials).
- Assists in pricing analysis and SKU performance evaluation.
- Supports portfolio reviews by identifying risks and opportunities across SKUs.
Communication and Media
- Supports creative development by drafting briefs and coordinating with agencies.
- Assists in asset localization and adaptation for the Canadian market.
- Tracks campaign timelines and ensures executional alignment across teams.
- Monitors campaign performance and compiles post-campaign analyses.
- Coordinates legal and regulatory submissions for advertising approvals.
Promotions
- Supports localization of global promotional initiatives.
- Coordinates packaging updates and promotional artwork development.
- Assists in preparing promotional summaries and effectiveness reviews.
- Works with Legal to support documentation for contests and activations.
- Tracks performance of campaigns (sell-in, sell-out) and summarizes key findings
Business Follow Up
- Conducts monthly analysis of sell-in/sell-out, penetration, share, and distribution.
- Prepares business review decks and KPI dashboards.
- Supports short- and long-term forecasting inputs (S&OP).
- Assists in P&L tracking by flagging variances and risks to the Director.
Research
- Supports execution of consumer research projects (pre/post tests, packaging tests, pricing studies).
- Coordinates with research agencies on timelines and deliverables.
- Synthesizes research findings into actionable summaries.
Leadership and Team Management
- Acts as a key liaison across Sales, Supply Chain, Finance, Project Management and Global teams.
- Demonstrates ownership of assigned projects and timelines.
- Contributes to a collaborative, high-performance marketing culture.
About You:
- Bachelor’s degree required, focus in Business or Marketing preferred
- 1-3 years’ brand marketing experience in consumer-packaged goods, managing comparable brands
- Proven success in brand equity building, communication, and managing creative/media agencies on executional priorities, providing input on briefs and fast follow-through on post reporting to enhance performance of future/existing campaigns
- Excellent accountability, communication, decision-making.
- Skilled in using syndicated databases (e.g., Nielsen) for market insights.
- Strong project management skills, capable of handling multiple priorities and delivering results on schedule.
- Working knowledge of budget, P&L management
- Deep understanding of food, drug, mass, club, and e-commerce trade channels.
- Experience and proficiency in item setup and execution as it relates to product and tool development
- Previous experience in developing product innovation
- High degree of input and exposure in brand strategies and operations.
- Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
The base salary range for this position is $ $78,631
$ $104,841 annually. (Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
About Ferrero
Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate. Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations. In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment. The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding. In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments. Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.