Marketing Specialist (Voice of Customer - Reporting)
About the role
Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
The Role Northland Properties is seeking a detail-orientated and tech-savvy Marketing Specialist to join our dynamic Shared Services Marketing team. This unique role supports the overall strategy and execution of voice of customer, guest feedback, loyalty, online reputation, listings management and gift card support across multiple hotel and restaurant brands.
The ideal candidate will bring a strong background in hospitality operations, particularly in reservations and guest services, combined with a high level of comfort working within online reputation dashboards, location listings, reporting platforms, and mobile/desktop admin tools. Proficiency in Microsoft Office, Excel (including Power Query), PowerBI and PowerPoint is essential. Experience with systems such as Opera Cloud PMS, Reporting & Analytics, TravelClick GMS, GV360, iHotelier, Galaxy and Google listings is a significant asset.
Success in this position requires strong analytical skills, organizational ability, and attention to detail, as well as excellent communication and multitasking capabilities. The successful candidate must be able to manage multiple projects across various platforms while supporting the integration of voice of customer, guest feedback and online reputation data into broader marketing efforts, including weekly, monthly, quarterly, yearly and ad hoc reporting. We’re looking for someone who is adaptable, comfortable working flexible hours, and eager to contribute new ideas within an evolving and fast-paced hospitality environment.
Key Responsibilities
- Provide support to current and legacy hotel & restaurant loyalty program members.
- Assist with projects that enhance our Voice of Customer Strategy, including operational improvements and future product development.
- Collaborate closely with the Senior Manager, Loyalty & Guest Feedback, to create and maintain documentation related to voice of customer and online reputation initiatives.
- Interact with guests and hotel/restaurant management to address and resolve issues promptly and professionally, closing the loop.
- Analyze guest feedback data through scorecards, metrics & surveys.
- Manage follow-ups on guest feedback, including issuing letters, certificates, gift cards and administrative updates to profiles and points.
- Work in coordination with hotel/restaurant Guest Services and Marketing teams.
- Support departmental projects and development related to hotel/restaurant systems.
Qualifications & Skills
- Hospitality Background: Minimum experience in a call center, front desk, guest relations, guest feedback, or back-office administrative roles within hotels or hospitality organizations.
- Technical Proficiency: Strong skills in Microsoft Office, Excel (including Power Query),PowerPoint, PowerBI, and Oracle Reporting. Experience with Opera Cloud PMS, Reporting & Analytics, TravelClick GMS, GV360, iHotelier, Galaxy platforms is a strong asset.
- Analytical & Reporting Skills: High attention to detail with proven ability to analyze data, generate reports & PPT decks (weekly, monthly, quarterly, yearly, ad hoc), and evaluate program performance using metrics, scorecards and surveys.
- Project Management & Innovation: Demonstrated experience in developing, supporting, and measuring special projects related to voice of customer. Skilled in managing multiple, diverse initiatives simultaneously with strong time management and organizational skills. Proactive in bringing forward innovative ideas to improve processes and enhance customer experience.
- Cross-functional Collaboration: Ability to effectively lead and participate in cross-functional initiatives, working with internal departments and external partners across various organizational levels, including senior management, operational teams, and marketing stakeholders.
- Communication & Interpersonal Skills: Strong written and verbal communication skills with the ability to influence, present ideas clearly, and collaborate across teams and brands. Excellent interpersonal skills to build and maintain productive working relationships.
- Customer-Centric Mindset: Experience working with Voice of Customer programs and a demonstrated passion for improving guest experience through feedback.
- Flexibility & Adaptability: Comfortable working in a fast-paced, evolving environment with flexible hours, multiple systems, and mobile/desktop platforms.
- Languages: Fluency in written and spoken English is required. Bilingualism in French and/or Spanish is considered an asset.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.
About Sandman Hotel Group
Be part of Canada's most successful hospitality story with Sandman Hotel Group. Motivated by his family's long-time legacy of taking care of people, our founder Bob Gaglardi opened the first Sandman Inn in 1967 in Smithers, BC, with a vision to build hotels where families could come together and enjoy the best in customer service. Today, our portfolio of hotels includes three tiers: Economy, Select and Premium, with 57 destinations in Canada, three in the United Kingdom, and one in the United States (Plano, Texas). And, we’re always looking to expand our great services to other places cities we want to call home.
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Prenez votre place dans l'histoire de l'hôtellerie la plus réussie au Canada, avec le Groupe hôtelier Sandman. Motivé par une tradition familiale de longue date axée sur le soin des autres, notre fondateur Bob Gaglardi a ouvert le premier Sandman Inn en 1967 à Smithers, (C.-B.), avec la vision de construire des hôtels où les familles pourraient se réunir et profiter du meilleur service client. Aujourd'hui, notre portefeuille d'hôtels comprend trois catégories : Économie, Sélect et Premium, avec 57 destinations au Canada, trois au Royaume-Uni et une à Plano (Texas) aux États-Unis. Nous continuons à agrandir ce portefeuille et étendre nos services exceptionnels dans de nouvelles destinations où nous aimerions créer de nouveaux ‘chez nous’.
Marketing Specialist (Voice of Customer - Reporting)
About the role
Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
The Role Northland Properties is seeking a detail-orientated and tech-savvy Marketing Specialist to join our dynamic Shared Services Marketing team. This unique role supports the overall strategy and execution of voice of customer, guest feedback, loyalty, online reputation, listings management and gift card support across multiple hotel and restaurant brands.
The ideal candidate will bring a strong background in hospitality operations, particularly in reservations and guest services, combined with a high level of comfort working within online reputation dashboards, location listings, reporting platforms, and mobile/desktop admin tools. Proficiency in Microsoft Office, Excel (including Power Query), PowerBI and PowerPoint is essential. Experience with systems such as Opera Cloud PMS, Reporting & Analytics, TravelClick GMS, GV360, iHotelier, Galaxy and Google listings is a significant asset.
Success in this position requires strong analytical skills, organizational ability, and attention to detail, as well as excellent communication and multitasking capabilities. The successful candidate must be able to manage multiple projects across various platforms while supporting the integration of voice of customer, guest feedback and online reputation data into broader marketing efforts, including weekly, monthly, quarterly, yearly and ad hoc reporting. We’re looking for someone who is adaptable, comfortable working flexible hours, and eager to contribute new ideas within an evolving and fast-paced hospitality environment.
Key Responsibilities
- Provide support to current and legacy hotel & restaurant loyalty program members.
- Assist with projects that enhance our Voice of Customer Strategy, including operational improvements and future product development.
- Collaborate closely with the Senior Manager, Loyalty & Guest Feedback, to create and maintain documentation related to voice of customer and online reputation initiatives.
- Interact with guests and hotel/restaurant management to address and resolve issues promptly and professionally, closing the loop.
- Analyze guest feedback data through scorecards, metrics & surveys.
- Manage follow-ups on guest feedback, including issuing letters, certificates, gift cards and administrative updates to profiles and points.
- Work in coordination with hotel/restaurant Guest Services and Marketing teams.
- Support departmental projects and development related to hotel/restaurant systems.
Qualifications & Skills
- Hospitality Background: Minimum experience in a call center, front desk, guest relations, guest feedback, or back-office administrative roles within hotels or hospitality organizations.
- Technical Proficiency: Strong skills in Microsoft Office, Excel (including Power Query),PowerPoint, PowerBI, and Oracle Reporting. Experience with Opera Cloud PMS, Reporting & Analytics, TravelClick GMS, GV360, iHotelier, Galaxy platforms is a strong asset.
- Analytical & Reporting Skills: High attention to detail with proven ability to analyze data, generate reports & PPT decks (weekly, monthly, quarterly, yearly, ad hoc), and evaluate program performance using metrics, scorecards and surveys.
- Project Management & Innovation: Demonstrated experience in developing, supporting, and measuring special projects related to voice of customer. Skilled in managing multiple, diverse initiatives simultaneously with strong time management and organizational skills. Proactive in bringing forward innovative ideas to improve processes and enhance customer experience.
- Cross-functional Collaboration: Ability to effectively lead and participate in cross-functional initiatives, working with internal departments and external partners across various organizational levels, including senior management, operational teams, and marketing stakeholders.
- Communication & Interpersonal Skills: Strong written and verbal communication skills with the ability to influence, present ideas clearly, and collaborate across teams and brands. Excellent interpersonal skills to build and maintain productive working relationships.
- Customer-Centric Mindset: Experience working with Voice of Customer programs and a demonstrated passion for improving guest experience through feedback.
- Flexibility & Adaptability: Comfortable working in a fast-paced, evolving environment with flexible hours, multiple systems, and mobile/desktop platforms.
- Languages: Fluency in written and spoken English is required. Bilingualism in French and/or Spanish is considered an asset.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.
About Sandman Hotel Group
Be part of Canada's most successful hospitality story with Sandman Hotel Group. Motivated by his family's long-time legacy of taking care of people, our founder Bob Gaglardi opened the first Sandman Inn in 1967 in Smithers, BC, with a vision to build hotels where families could come together and enjoy the best in customer service. Today, our portfolio of hotels includes three tiers: Economy, Select and Premium, with 57 destinations in Canada, three in the United Kingdom, and one in the United States (Plano, Texas). And, we’re always looking to expand our great services to other places cities we want to call home.
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Prenez votre place dans l'histoire de l'hôtellerie la plus réussie au Canada, avec le Groupe hôtelier Sandman. Motivé par une tradition familiale de longue date axée sur le soin des autres, notre fondateur Bob Gaglardi a ouvert le premier Sandman Inn en 1967 à Smithers, (C.-B.), avec la vision de construire des hôtels où les familles pourraient se réunir et profiter du meilleur service client. Aujourd'hui, notre portefeuille d'hôtels comprend trois catégories : Économie, Sélect et Premium, avec 57 destinations au Canada, trois au Royaume-Uni et une à Plano (Texas) aux États-Unis. Nous continuons à agrandir ce portefeuille et étendre nos services exceptionnels dans de nouvelles destinations où nous aimerions créer de nouveaux ‘chez nous’.