Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867.

We are currently recruiting for a Director of Sales to lead the Atlantic Sales team. This position can be based at our head office in Saint John, New Brunswick, or performed remotely from within Atlantic Canada, and will report to the National Sales Director.

The successful candidate will be the senior sales leader for our core market and be responsible for delivering business results and leading business development strategies in relation to our core and partner brand portfolios. We are seeking an individual that is experienced in coaching, leading and developing employees and has a proven background of exceptional analytical, problem-solving, and communication skills.

Job Duties:

• Lead, Manage and Coach the Atlantic Sales Team to Create a High-Performance Culture Focused on Driving Execution to Deliver Business Results
• Lead Business Development Strategies & Initiatives with Key Account Team with Responsibility for Provincial Liquor Commissions, Grocery, Agency, On Premise and Special Events Channels of Trade
• Develop Annual Business Development Plan for Assigned Markets in Collaboration with Marketing, Finance and Supply Chain Teams
• Support Development of National and Market Level Sales Initiatives and Translate Those into Sound Execution Plans that Deliver Results
• Work Closely with Marketing and Finance to Establish Pricing Strategy & Principles and Lead Execution Against Aligned Strategies
• Promote Entrepreneurial Thinking and Creative Problem Solving to Develop and Execute New & Innovative Sales Initiatives
• Lead Process and Tool Development Within This Growing Business Unit to Drive Effectiveness and Efficiencies

Skills & Qualifications:

• Minimum 5 Years Experience Leading Teams in Beverage Alcohol or CPG Organization
• Proven Record of Building Talent and Leading Team to Higher Level of Performance
• Goal Oriented, Sets High Standards, Focused on Results with Demonstrated Ability to Consistently Meet Objectives
• Dynamic and Self Motivated
• Strong Negotiation Skills (Influencing & Communication Skills a Must)
• Solid Understanding of and Ability to Bring Together Financial Performance Indicators, Brand Building Principles and Effective Selling Skills
• Strong Strategic, Analytical, Problem Solving and Decision Making Skills
• Post Secondary Graduate in a Related Discipline
• Ability to Travel and Work Flexible Hours, Which May Include Some Evenings and Weekends

Additional Information

• You can expect to travel up to 35% of the time in this role within Canada.

What can you expect from us?

Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.

What we offer:

• Benefits package including a highly rated Health, Dental, Vision and an Employee Assistance Program
• Leadership Accelerator Program
• An annual Wellness Reimbursement program
• Maternity/Paternity Leave program
• Beer Voucher Program
• Mobile Allowance

Qualified applicants are invited to submit their cover letter and resume by end of day on December 31st, 2025.

As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require accommodation through the recruitment process, please advise within your Resume or Cover Letter.

Moosehead Breweries greatly appreciates the interest of all applicants; however, only selected candidates will be contacted.