Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!

Country Marketing Manager

The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.

Reporting to Director of Marketing, Country, Universal Music Canada is seeking an experienced Country Marketing Manager to join our Marketing team. As a Marketing Manager – Country Music you will oversee and direct all aspects of marketing across artist campaigns, partnering with our labels, managers and artists to develop marketing campaigns that strategize the best course to market for their releases.

How You’ll Lead:

• Oversee all aspects of marketing, project, and product management for country artists both domestically and internationally.
• Be able to plan and execute country music events such as showcases, award show events, and artist promotional trips
• Be immersed and have thorough knowledge of country music culture with experience of promoter and festival circuit, digital and social media platforms, and grassroots/street marketing
• Create, communicate and execute comprehensive marketing campaigns that engage fans, raise visibility and drive commercial results
• Build and manage smart marketing budgets that help deliver maximum visibility while also focusing on the highest return of investment
• Understand and leverage user engagement and marketing opportunities on digital platforms such as YouTube, VEVO, Instagram, Twitter, Tik Tok and more
• Identify viral, digital, and word-of-mouth marketing opportunities with the goal of driving traffic to artist profiles across DSPs, fan acquisition, and building brand awareness for artists
• Explore new digital platforms to develop relationships to maximize audience reach and build artist profile in Canada and globally
• Work collaboratively with internal and external stakeholders to build and support artists’ brands
• Oversee the execution of artist assets (photos and videos, content for social platforms, advertising assets, logos, website, street marketing tools)
• Consult with A&R, Promotion, Creative, Digital Strategy, E-Commerce, and Publicity teams on rollout plans to maximize opportunities and exposure for each artist project
• Continually evaluate consumer response data including streaming, radio, media and artist socials in order to make informed marketing decisions, staying proactive with appropriately designed campaigns
• Spearhead all Country Lifestyle branded CRM communications including planning content, contesting and new release content for e-blasts and socials
• Know how to query and speak to specific data points that are meaningful to partner account relations and artist/manager expectations
• Work cross-functionally across all departments and with artist management
• Ability to manage multiple projects with competing priorities
• Be willing to join and participate in global and domestic country music task forces and committees
• Other duties as assigned

What You Bring:

• Post-secondary education preferred
• 5+ years experience in music industry marketing
• A winning attitude and willingness to find new opportunities for our artists’ long-term success
• Self-starter driven to build and maintain positive relationships
• Team player and collaborator who will lead projects while learning with peers in various departments working toward shared success for all artists
• Experience creating and leading marketing campaigns and strategies for music launches and artist development
• General knowledge of all departments within a label including digital marketing, publicity, A&R, creative and radio promotion
• Deep knowledge of analytical tools available on all social platforms and ability to pull actionable insights from the data available
• Organize, prioritize and execute a wide range of tasks under tight deadlines
• Creative, innovative, detail-oriented and resourceful
• Must be tech savvy with deep understanding of current and emerging technologies and general market trends
• Must have strong music industry relationships and vision to work with in-house and 3rd party PR, Promo, Creative and Digital Marketing teams
• Label experience preferred including strong knowledge in both Domestic and International repertoire
• Positivity, passion, a competitive edge, and opinions you can stand behind
• Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
• Excellent communication skills anchored by honesty, approachability, and an open mind

What We Offer:

• Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching
• 2-week paid Winter Break
• Summer Fridays
• Medical, Dental, Vision and Mental Health Support
• Employee Ticket Box
• Music Subscription Reimbursement

Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Category:

Marketing, Streaming & Digital Media