SOCIAL MEDIA & CONTENT CREATION INTERN

This is a Paid Summer Student Position for April to August 2026

Full-time | In-person | Calgary, AB

How to Apply? Make sure to read the whole post!

Are you curious, creative and have a huge willingness to learn? Are you comfortable with Canva, FloDesk, Adobe Creative Suite, Capcut, or other mobile editing tools for short-form content?

This role is in-person at our Calgary HQ, supporting our Marketing team as we bring new products, campaigns, and storytelling to life! You’ll work to help create content, organize campaigns, support product launches, and keep marketing projects moving. If you love brands, food, storytelling, and being part of the action, this is a pretty great place to start.

This is a full-time role from April to August 2026, designed for a Marketing Student who wants hands-on experience inside a fast-growing CPG company. Hourly wage: $19.65

##WHO YOU ARE

You’re someone who naturally notices moments worth capturing and turning into content. You enjoy talking to people, filming spontaneous clips, and bringing energy to the camera. You move quickly when inspiration strikes. When you see a great moment, a trend, or a funny idea, your instinct is to grab your phone and capture it.

You have a good eye. You notice great design, follow brands you admire, and pay attention to how products show up in the world, from packaging on a shelf to the way a brand tells its story online. Your camera roll probably has plenty of photos of food, places, and moments you thought looked cool.

You’re creative, but you’re also organized. You like bringing ideas to life, and you understand that great work comes from preparation, follow-through, and attention to detail.

You’re comfortable learning by doing. One day you might be filming content on the production floor, another day you’re editing a Reel, organizing assets, prepping influencer packages, or helping support a product launch.

Most importantly, you’re a great teammate. You ask thoughtful questions, take feedback well, and show up ready to help. If people describe you as curious, dependable, and someone who gets things done, you’ll fit right in.

##ABOUT RIGHTEOUS

Our mission is to enrich people’s lives and have a tangible impact on how companies look, how they act, how they treat their people, and what we all deserve as consumers in terms of quality and integrity.

We think differently, act differently, and challenge others to be the change they want to see in the world - we just happen to do it by making gelato. Enriching people’s lives, one tiny spoonful at a time.

##YOUR MISSION

Reporting to the Brand Manager and working closely with the Product & Brand Commercialization Manager, the Social Media and Content Creation Intern helps bring marketing initiatives to life across retail, foodservice, and fan experiences.

You’ll support the creation of content, help prepare materials for product launches, assist with sampling programs and influencer outreach, and help keep marketing projects organized and moving forward.

This role sits at the intersection of content, storytelling, and execution. It’s hands-on, collaborative, and built for someone who wants to learn how marketing works from the inside.

##A DAY IN THE LIFE: YOUR ROLE & RESPONSIBILITIES

Content Creation & Video Production

• Create short-form video, photo, and graphic content that brings the Righteous story to life across Instagram, TikTok, and other social media platforms.
• Capture authentic behind-the-scenes moments featuring our team, production process, and product development work.
• Film and edit high-energy short-form video (Reels, TikTok-style) designed to drive impressions, engagement, and brand discovery.
• Be comfortable appearing on camera, interviewing teammates, and showcasing the people and personalities behind the brand.
• Work with our CEO and leadership team to capture behind-the-scenes content that shares the Righteous origin story and brand journey.
• Assist with preparing digital creative assets used in paid campaigns across platforms like Meta and Instacart.

Social Media Management & Community Engagement

• Help monitor and engage with the Righteous community by responding to comments, messages, and fan interactions in the Righteous brand voice.
• Support social publishing by preparing posts, scheduling content, and ensuring consistency across platforms.
• Assist with tracking post performance, engagement, and campaign metrics to help the team understand what content resonates most with our audience.

Social Media Trends & Cultural Moments

• Stay closely tuned to emerging social media trends, trending audio, meme formats, and cultural moments across platforms like Instagram and TikTok.
• Bring forward quick-turn content ideas that allow Righteous to participate in relevant trends in a way that feels authentic and on-brand.
• Help move quickly from idea to execution by capturing and editing timely content that keeps Righteous part of the conversation.

Graphic Design & Visual Asset Creation

• Create social media graphics, carousel posts, and story series with a strong eye for visual storytelling and engagement.
• Work from brand strategy provided by the Brand Manager to bring campaign concepts to life with polish and consistency.
• Support the creation of marketing visuals used across social media, retail environments, product launches, and seasonal campaigns.

Product Launch & Campaign Support

• Support the launch of Sorbetto Bars and other upcoming innovations by helping prepare photography, video, and visual assets.
• Assist with preparing influencer packages and coordinating influencer outreach or deliveries.
• Capture content during sampling events, activations, and launch moments to support social media storytelling.
• Help organize digital and physical marketing assets for retailer support, influencer outreach, and sampling programs.
• Support marketing coordination tied to seasonal launches and limited edition products.

Marketing Operations

• Help maintain organized digital files, content libraries, and project timelines across the marketing team.

• Assist with internal decks, campaign recaps, and marketing materials used to evaluate and improve campaign performance.

• Support general coordination to help keep launches, campaigns, and content projects moving forward.

##WHO ARE YOU?

You’re the right person if you can deliver on the Ten Things That Require Zero Talent:

• Being on time
• Work ethic
• Effort
• Body language
• Energy
• Attitude
• Passion
• Being coachable
• Doing extra
• Being prepared

##WHAT WILL YOU BRING TO THE TABLE?

Skills

• Creativity with strong attention to detail
• High energy and comfortable engaging with people and the camera
• Strong instincts for social media trends and short-form storytelling
• Organized and reliable, able to manage multiple tasks and shifting priorities
• Clear communicator who can ask good questions and take direction well
• Curiosity, initiative, and a willingness to try creative ideas

Knowledge & Experience

• Comfortable creating or editing photo and video content for social media
• Experience filming or editing short-form content (Reels, TikTok-style)
• Familiar with tools like Canva, CapCut, FloDesk, Adobe Creative Suite, or similar
• Interest in digital marketing, social media, and brand storytelling
• Some experience with content creation or graphic design (school projects count)

Nice to Have

• Genuine love of food brands or the CPG / grocery world
• Experience appearing in front of the camera or creating personal content
• Familiarity with Meta Ads Manager or Instacart advertising tools
• Interest in sustainability, B Corps, or mission-driven brands

##HOW TO APPLY

When you send us your resume, please include a short cover letter answering the following questions:

• What value would you bring to our team? (other than the 10 things listed above)
• What brand on social media do you admire and why?
• Why do you want to work with Righteous?
• What would you hope to learn from this experience?
• What makes you weird?

Righteous is an equal opportunity employer and does not discriminate against any applicant for employment on any basis including, but not limited to: race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification.