JOB TITLE : Marketing Automation Manager – Email & SMS

POSITION STATUS : Permanent

DEPARTMENT : eCommerce

LOCATION : Montreal

Who We Are At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on board!

We are seeking a data‑driven Marketing Automation Manager to lead our Email & SMS channel and help elevate our personalized lifecycle experiences. You will oversee the design, orchestration, and optimization of automated and triggered programs within our current email automation environment, while contributing to the evolution of our customer engagement capabilities as new tools and processes are introduced. This role blends hands‑on execution with journey strategy, cross‑team collaboration, and operational excellence.

This is a unique opportunity for someone who loves both building and strategizing, and who thrives in an environment undergoing significant transformation.

What You'll Be Doing

• Manage day-to-day operations in collaboration with email team; build, deploy and optimize automated, triggered, and personalized email and SMS journeys.
• Own segmentation, workflow logic, A/B tests, program setup, QA, and reporting.
• Maintain calendar strategy and processes, channel governance, and operational standards.
• Leverage experimentation and structured test‑and‑learn approaches to improve segmentation, frequency, messaging, and personalization depth.
• Monitor channel contribution to conversion, booking performance, revenue, retention, and customer lifetime value and recommend strategies to improve business impact.
• Act as a subject matter expert in lifecycle marketing, advising internal teams and influencing strategic roadmap decisions with data‑backed recommendations.
• Partner with Commercial, Revenue Management, Loyalty, eCommerce and Marketing teams to align lifecycle initiatives with revenue and customer value objectives.
• Partner with channel owners (web personalization, paid media audiences, loyalty) to design end‑to‑end journeys and data-driven use cases and strategies.
• Translate business objectives into actionable lifecycle programs (welcome, onboarding, booking, abandoned flows, retention, win‑back, etc.)
• Bring forward new ideas, best practices, external benchmarks, and innovations to elevate personalization across the customer journey.
• Analyze campaign and journey performance to identify opportunities for optimization using behavioral, transactional, and engagement data.
• Build and communicate insights, dashboards, and strategic recommendations to senior leadership in clear, executive‑ready formats.
• Collaborate with cross-functional stakeholders and external vendors for onboarding, training, and platform enablement.
• Support new processes, documentation, journey mapping, and change management.
• Oversee deliverability best practices, data base hygiene, consent management and CASL compliance.

What Success Looks Like

• Growing the volume and impact of automated lifecycle programs.
• Improved channel performance, relevance, and personalization depth.
• Creative and strategic continued innovation for the email channel
• Strong cross-team alignment and well-documented processes.
• A confident, skilled team delivering high-quality, scalable programs.

What You Bring To The Team

• 4 to 7 years in marketing automation, CRM, CDP, lifecycle marketing, or email/SMS operations.
• Proven ability to design and optimize complex customer journeys.
• Solid understanding of first‑party data, segmentation, personalization strategies, and A/B testing.
• Strong analytical skills; comfortable with performance dashboards and insights.
• Ability to work cross‑functionally and drive process alignment.
• Basic understanding of HTML email development.
• Hands‑on experience with Marketo and velocity scripting, a strong asset
• Exposure to or strong interest in modern CDP activation platforms (e.g., Bloomreach, Braze, Adobe Journey Optimizer, Microsoft Dynamics, Salesforce Marketing Cloud).
• Experience in travel, hospitality, or e‑commerce, a strong asset.
• Experience with SMS platforms and carrier compliance, an asset
• Familiarity with APIs, event-based triggers, and real-time personalization concepts, an asset
• Prior involvement in a MarTech transformation, an asset
• Excellent communication, documentation, and stakeholder management skills.
• Bilingual (French & English) preferred.

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.