Do you have what it takes to join the fastest growing pet health brand on the planet?! BetterWild is on an insane growth trajectory as we build an impactful business that is positively changing the lives of dogs every day. We are doing it with a high caliber, lean team and we are laser focused on our mission. The time has come to expand our team so we can do even more, faster.

We're looking for a sharp, hungry Creative Strategist who lives at the intersection of storytelling and performance - someone who can turn a consumer insight into a scroll-stopping hook and a data trend into a testable concept. This is a dual role for a writer who thinks strategically and a strategist who leads with words.

You'll own the copy and creative strategy for paid social for one of our product lines, with the occasional email or website project in the mix. You know how to write for the scroll (tight hooks, punchy CTAs, VO scripts that convert) and you understand why certain messages land with certain audiences. You move fast, learn faster, and you're ready to build something.

Key Responsibilities:

• Write high-converting ad copy for paid social (Meta, TikTok, and beyond): hooks, headlines, primary text, captions, VO scripts, and CTAs
• Translate consumer insights, platform trends, and performance data into ad concepts, messaging angles, and test hypotheses
• Build and maintain messaging frameworks by audience and funnel stage (value props, objection handling, offer framing, social proof)
• Author clear, performance-informed creative briefs that set up our editors for success
• Own creative reporting for your work: connect hooks, angles, and copy choices to outcomes, and turn patterns into clear next tests
• Support content production as needed - you're a maker at heart and comfortable getting your hands dirty
• Occasionally write email copy or website copy as business needs arise
• Collaborate closely with the broader creative and growth teams to ensure copy, strategy, and media are pulling in the same direction

Qualifications:

• ~2 years of experience in social media content creation, copywriting, creative strategy, or a related role
• A portfolio of creative or social or creative writing work
• A portfolio that shows strong short-form direct response writing; paid social experience is a must
• A direct response mindset: you think in hooks, you write for action, and you understand that every word has a job to do
• Comfort reading performance data (Ads Manager, basic analytics) and using it to inform creative decisions
• Strong written communication and the ability to articulate creative rationale clearly
• A collaborative, low-ego approach - you take feedback well and give it clearly
• Bonus: experience with content production, light video editing (CapCut, Premiere), or design tools (Canva, Figma)