Manager, Digital Marketing
Top Benefits
About the role
Job Title: Manager, Digital Marketing
Department: Marketing
Position Status: Full Time, Contract
Anticipated Start Date: December 2025
Anticipated End Date: June 2027
About Tourism Whistler
We are the official marketing and sales organization for the resort of Whistler, British Columbia - also known as the best place in the world, if you ask us - and we are proud to call this place home. As a not-for-profit, member-based organization, we are also the people behind the operations of the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Whistler.com Central Reservations.
We love where we live and we bring that energy and passion to everything we do. We're a team of collaborative, mountain-loving individuals and we show up and achieve great things professionally and personally. Creating a positive and fulfilling experience for our team is high on our list of priorities. And we're proud to be a workplace that requires respect for our people, our partners, and our environment. Because the people make the place, and this place is pretty special.
What We Offer
We like to make work meaningful and to live life fully. Join the team at Tourism Whistler and be part of a fun, supportive organization that truly values work-life balance. We're looking for people who want to make the most of the unique Whistler lifestyle and share our values of passion, energy, achievement, and respect.
A few ways that we walk the talk:
Culture & Connection
- Bi-monthly all staff events and departmental team building (the fun kind, we swear)
- Dogs in the office - because work is better with furry friends
- Fun, supportive, and collaborative team environment
Health & Wellness
- Comprehensive health benefits for employees and their dependents, including an Employee Assistance Program and access to wellness tools like Headspace
- A wellness fund to support your health and recreation in Whistler. Think ski/snowboard or bike park pass, yoga or gym memberships, golf lessons, or other wellness offerings that support your well-being
- An annual Health & Wellness calendar with wellness offerings to prioritize mental health and well-being
Flexibility
- Nine-day fortnight schedule offering work-life balance and time to enjoy the beauty of Whistler!
- Whistler based with a hybrid approach that balances in office and remote work (following a training and probationary period)
- Paid vacation time (3 weeks annually as a starting point) to relax, unwind, and adventure
Starting Salary Range: $60,000 - $68,000 annually. This is the starting base range for this role and may vary based on internal equity, and a candidate's job-related knowledge, skills, and experience. Over and above the base salary and the benefits highlighted above, this position is also eligible for an incentive bonus of up to 10% of the annual salary.
Position Summary
Reporting to the Senior Manager, Data Marketing & Creative Services, the Manager, Digital Marketing leverages data-driven insights and audience-centric strategies to execute and optimize Tourism Whistler’s paid marketing and email initiatives. This role is responsible for managing and enhancing performance across digital advertising platforms—including paid search, social, and display—while supporting comprehensive analytics, campaign tracking, and reporting. The Manager will play a key role in driving measurable marketing outcomes through thoughtful data application, collaboration, and continuous optimization.
Key Responsibilities
- Act as a Tourism Whistler ambassador, living our purpose and vision with passion & energy, achievement and respect
- Execute Google Ads initiatives to ensure paid search campaigns support overall sales goals
- Collaborate with agency and internal teams to plan and optimize paid social campaigns
- Track and report on campaign performance using GA4 and related analytics tools
- Manage and implement pixel tracking to ensure accurate and compliant data collection
- Leverage first-party data to drive marketing performance and identify growth opportunities
- Collaborate with partners to utilize second-party data for enhanced audience targeting
- Oversee dynamic creative platforms to deliver personalized, timely messaging
- Lead email marketing initiatives to ensure effective, consistent customer communication
- Develop and oversee promotions and data capture strategies in collaboration with the Specialist, Data Marketing & Promotions
- Manage and mentor direct reports; Specialist, Email Marketing, and Specialist, Data Marketing & Promotions
- Support budget management and forecasting for promotions, paid search, and paid social programs
- Provide cross-functional support within the Data Marketing & Creative Services team
Knowledge, Skills & Abilities
- Passion and knowledge of Whistler, mountain resorts, and the tourism industry
- Post-secondary education in marketing, analytics or a related discipline
- Minimum of three years’ experience in marketing, promotions, or a comparable role
- Proficient in Google Ads and GA4, with familiarity across the Google Marketing Platform
- Advanced skills in Excel, Google Sheets, and ad-hoc data analysis
- Working knowledge of HTML and dynamic creative tools considered an asset
- Strong understanding of CASL and data privacy legislation to ensure compliance
- Analytical and innovative thinker with exceptional attention to detail
- Proven ability to perform effectively in a fast-paced and evolving environment
- Demonstrated passion for data-driven marketing and analytics
Posting Closing Date: November 27, 2025. Closing date is subject to change based on applicant volume.
About Tourism Whistler
We are a collaborative team, with a passion for where we are and what we do. Together we achieve great things professionally and personally. We enthusiastically strive to create a positive and fulfilling experience for our employees. Our achievement comes from anticipating trends, optimizing resources, and focusing our efforts and performance. We create a workplace that inspires respect, for our people, our partners, and our environment.
We are the official Destination Marketing Organization for the spectacular resort of Whistler, British Columbia. In addition, we operate the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Tourism Whistler's Central Reservations. Our role as a not for profit, member-based organization, is to drive the tourism industry in Whistler and generate business for our members. They look to us for results and as a team, we deliver.
Consistently ranked the number one mountain resort in North America, Whistler features two majestic mountains, epic skiing and snowboarding, four championship golf courses, more than 200 shops, 90 restaurants and bars, accommodation galore, hiking trails, spas and arguably the best mountain bike park in the world. In short, Whistler has everything you will ever need to have the time of your life—and so much more. Now imagine living your life here all year round…
Manager, Digital Marketing
Top Benefits
About the role
Job Title: Manager, Digital Marketing
Department: Marketing
Position Status: Full Time, Contract
Anticipated Start Date: December 2025
Anticipated End Date: June 2027
About Tourism Whistler
We are the official marketing and sales organization for the resort of Whistler, British Columbia - also known as the best place in the world, if you ask us - and we are proud to call this place home. As a not-for-profit, member-based organization, we are also the people behind the operations of the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Whistler.com Central Reservations.
We love where we live and we bring that energy and passion to everything we do. We're a team of collaborative, mountain-loving individuals and we show up and achieve great things professionally and personally. Creating a positive and fulfilling experience for our team is high on our list of priorities. And we're proud to be a workplace that requires respect for our people, our partners, and our environment. Because the people make the place, and this place is pretty special.
What We Offer
We like to make work meaningful and to live life fully. Join the team at Tourism Whistler and be part of a fun, supportive organization that truly values work-life balance. We're looking for people who want to make the most of the unique Whistler lifestyle and share our values of passion, energy, achievement, and respect.
A few ways that we walk the talk:
Culture & Connection
- Bi-monthly all staff events and departmental team building (the fun kind, we swear)
- Dogs in the office - because work is better with furry friends
- Fun, supportive, and collaborative team environment
Health & Wellness
- Comprehensive health benefits for employees and their dependents, including an Employee Assistance Program and access to wellness tools like Headspace
- A wellness fund to support your health and recreation in Whistler. Think ski/snowboard or bike park pass, yoga or gym memberships, golf lessons, or other wellness offerings that support your well-being
- An annual Health & Wellness calendar with wellness offerings to prioritize mental health and well-being
Flexibility
- Nine-day fortnight schedule offering work-life balance and time to enjoy the beauty of Whistler!
- Whistler based with a hybrid approach that balances in office and remote work (following a training and probationary period)
- Paid vacation time (3 weeks annually as a starting point) to relax, unwind, and adventure
Starting Salary Range: $60,000 - $68,000 annually. This is the starting base range for this role and may vary based on internal equity, and a candidate's job-related knowledge, skills, and experience. Over and above the base salary and the benefits highlighted above, this position is also eligible for an incentive bonus of up to 10% of the annual salary.
Position Summary
Reporting to the Senior Manager, Data Marketing & Creative Services, the Manager, Digital Marketing leverages data-driven insights and audience-centric strategies to execute and optimize Tourism Whistler’s paid marketing and email initiatives. This role is responsible for managing and enhancing performance across digital advertising platforms—including paid search, social, and display—while supporting comprehensive analytics, campaign tracking, and reporting. The Manager will play a key role in driving measurable marketing outcomes through thoughtful data application, collaboration, and continuous optimization.
Key Responsibilities
- Act as a Tourism Whistler ambassador, living our purpose and vision with passion & energy, achievement and respect
- Execute Google Ads initiatives to ensure paid search campaigns support overall sales goals
- Collaborate with agency and internal teams to plan and optimize paid social campaigns
- Track and report on campaign performance using GA4 and related analytics tools
- Manage and implement pixel tracking to ensure accurate and compliant data collection
- Leverage first-party data to drive marketing performance and identify growth opportunities
- Collaborate with partners to utilize second-party data for enhanced audience targeting
- Oversee dynamic creative platforms to deliver personalized, timely messaging
- Lead email marketing initiatives to ensure effective, consistent customer communication
- Develop and oversee promotions and data capture strategies in collaboration with the Specialist, Data Marketing & Promotions
- Manage and mentor direct reports; Specialist, Email Marketing, and Specialist, Data Marketing & Promotions
- Support budget management and forecasting for promotions, paid search, and paid social programs
- Provide cross-functional support within the Data Marketing & Creative Services team
Knowledge, Skills & Abilities
- Passion and knowledge of Whistler, mountain resorts, and the tourism industry
- Post-secondary education in marketing, analytics or a related discipline
- Minimum of three years’ experience in marketing, promotions, or a comparable role
- Proficient in Google Ads and GA4, with familiarity across the Google Marketing Platform
- Advanced skills in Excel, Google Sheets, and ad-hoc data analysis
- Working knowledge of HTML and dynamic creative tools considered an asset
- Strong understanding of CASL and data privacy legislation to ensure compliance
- Analytical and innovative thinker with exceptional attention to detail
- Proven ability to perform effectively in a fast-paced and evolving environment
- Demonstrated passion for data-driven marketing and analytics
Posting Closing Date: November 27, 2025. Closing date is subject to change based on applicant volume.
About Tourism Whistler
We are a collaborative team, with a passion for where we are and what we do. Together we achieve great things professionally and personally. We enthusiastically strive to create a positive and fulfilling experience for our employees. Our achievement comes from anticipating trends, optimizing resources, and focusing our efforts and performance. We create a workplace that inspires respect, for our people, our partners, and our environment.
We are the official Destination Marketing Organization for the spectacular resort of Whistler, British Columbia. In addition, we operate the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Tourism Whistler's Central Reservations. Our role as a not for profit, member-based organization, is to drive the tourism industry in Whistler and generate business for our members. They look to us for results and as a team, we deliver.
Consistently ranked the number one mountain resort in North America, Whistler features two majestic mountains, epic skiing and snowboarding, four championship golf courses, more than 200 shops, 90 restaurants and bars, accommodation galore, hiking trails, spas and arguably the best mountain bike park in the world. In short, Whistler has everything you will ever need to have the time of your life—and so much more. Now imagine living your life here all year round…