Who you are

• 2-4+ years of paid search experience in a B2B environment
• Experience managing multiple paid advertising accounts
• In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices
• Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc
• Exposure and some experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won
• Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc
• Excellent data analysis skills: Excel is your best friend!
• Experience in debugging funnel issues with Sales Teams
• Hands on experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, and other SEM channels
• Understanding of how to utilize AI tools to ad test or improve day-to-day processes
• Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies

What the job involves

• We are looking for a Paid Search Strategist to focus on our EverPro paid search advertising accounts and strategy
• Our Paid Search Team is tasked with implementing leading edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics
• Reporting to the Head of Paid Media, you’ll assist them by managing paid search campaigns, working with our EverPro marketing teams on growth strategy, and performing continual performance analysis
• You will help to advance strategy and execution of our paid media acquisition channels including; paid search, directories, PPL, and more
• Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis
• Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels
• Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis
• Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc
• Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies
• Analyze SEM performance, making recommendations and executing optimizations
• Assist in managing multiple advertising accounts
• Create reports to measure campaign performance and show ROI of efforts

Benefits

• Flexibility to work where/how you want – in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• Continued investment in your professional development through Udemy
• 401k with company match
• Flexible and generous paid time off
• Employee Stock Purchase Program