About the role
Big Country Pet Co. is not just any pet food company – we are proud that our flagship brand, Big Country Raw, that is Canada’s leader in the frozen raw pet food category. We provide our consumers with healthier food options for dogs and cats, including complete frozen and gently cooked meals, supplements, and treats, as well as distribute third-party premium pet products. We are dedicated to enriching the lives of Canadian pets and the people who love them through high-quality and innovative products. With a profound passion for pets, we continually strive to set new benchmarks for pet nutrition, safety and well-being.
In 2025, the Globe and Mail and Canadian Business Magazine once again recognized Big Country Pet Co. (listed as Big Country Raw) as one of Canada’s Fastest-Growing Companies.
As Canada’s trusted choice in Raw, we’re looking for the newest member of the Sales leadership team. We’re looking for a pet loving National Field Sales Manager to lead our field sales team and drive growth across Canada. In this role, you’ll turn strategic goals into actionable plans, build strong retail partnerships, and inspire your team to deliver exceptional results. You’ll work closely with the Director of Sales & Customer Experience to strengthen our market presence and champion innovation.
This role supports a national team, travelling inter-provincially 6-8 times per year. The preference will be given to candidates located in Ontario.
What You’ll Do
- Lead and develop a high-performing field sales team of six Account Managers.
- Execute sales strategies to deliver business growth targets.
- Build and maintain strong relationships with retail partners at all levels of Management.
- Analyze sales data and deliver actionable insights using CRM and BI tools (Hubspot & PowerBI).
- Collaborate with Marketing on product launches and brand positioning.
- Monitor industry trends and recommend competitive strategies.
- Partner with Director, Sales & Customer Experience to support overall sales strategy and ongoing development and execution of Sales Playbook.
What We’re Looking For
- Degree/Diploma in Business or related field.
- 10+ years of progressive sales experience (CPG preferred).
- 5+ years in a sales management role with proven success.
- Pet Industry experience an asset.
- Strong analytical, negotiation, and relationship-building skills.
- Proficiency in CRM, ERP, and BI platforms.
- Valid passport and driver’s license; comfortable with travel.
We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest however only those applicants selected for an interview will be contacted.
Big Country Raw is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications and employment.
About Big Country Raw
Big Country Pet Co. is not just any pet food company – we are proud that our flagship brand, Big Country Raw, that is Canada’s leader in the frozen raw pet food category. We provide our consumers with healthier food options for dogs and cats, including complete frozen and gently cooked meals, supplements, and treats, as well as distribute third-party premium pet products. We are dedicated to enriching the lives of Canadian pets and the people who love them through high-quality and innovative products. With a profound passion for pets, we continually strive to set new benchmarks for pet nutrition, safety and well-being. In 2024, the Globe and Mail and Canadian Business Magazine once again recognized Big Country Pet Co. (listed as Big Country Raw) as one of Canada’s Fastest-Growing Companies.
About the role
Big Country Pet Co. is not just any pet food company – we are proud that our flagship brand, Big Country Raw, that is Canada’s leader in the frozen raw pet food category. We provide our consumers with healthier food options for dogs and cats, including complete frozen and gently cooked meals, supplements, and treats, as well as distribute third-party premium pet products. We are dedicated to enriching the lives of Canadian pets and the people who love them through high-quality and innovative products. With a profound passion for pets, we continually strive to set new benchmarks for pet nutrition, safety and well-being.
In 2025, the Globe and Mail and Canadian Business Magazine once again recognized Big Country Pet Co. (listed as Big Country Raw) as one of Canada’s Fastest-Growing Companies.
As Canada’s trusted choice in Raw, we’re looking for the newest member of the Sales leadership team. We’re looking for a pet loving National Field Sales Manager to lead our field sales team and drive growth across Canada. In this role, you’ll turn strategic goals into actionable plans, build strong retail partnerships, and inspire your team to deliver exceptional results. You’ll work closely with the Director of Sales & Customer Experience to strengthen our market presence and champion innovation.
This role supports a national team, travelling inter-provincially 6-8 times per year. The preference will be given to candidates located in Ontario.
What You’ll Do
- Lead and develop a high-performing field sales team of six Account Managers.
- Execute sales strategies to deliver business growth targets.
- Build and maintain strong relationships with retail partners at all levels of Management.
- Analyze sales data and deliver actionable insights using CRM and BI tools (Hubspot & PowerBI).
- Collaborate with Marketing on product launches and brand positioning.
- Monitor industry trends and recommend competitive strategies.
- Partner with Director, Sales & Customer Experience to support overall sales strategy and ongoing development and execution of Sales Playbook.
What We’re Looking For
- Degree/Diploma in Business or related field.
- 10+ years of progressive sales experience (CPG preferred).
- 5+ years in a sales management role with proven success.
- Pet Industry experience an asset.
- Strong analytical, negotiation, and relationship-building skills.
- Proficiency in CRM, ERP, and BI platforms.
- Valid passport and driver’s license; comfortable with travel.
We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest however only those applicants selected for an interview will be contacted.
Big Country Raw is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications and employment.
About Big Country Raw
Big Country Pet Co. is not just any pet food company – we are proud that our flagship brand, Big Country Raw, that is Canada’s leader in the frozen raw pet food category. We provide our consumers with healthier food options for dogs and cats, including complete frozen and gently cooked meals, supplements, and treats, as well as distribute third-party premium pet products. We are dedicated to enriching the lives of Canadian pets and the people who love them through high-quality and innovative products. With a profound passion for pets, we continually strive to set new benchmarks for pet nutrition, safety and well-being. In 2024, the Globe and Mail and Canadian Business Magazine once again recognized Big Country Pet Co. (listed as Big Country Raw) as one of Canada’s Fastest-Growing Companies.