Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

About Us: Founded in 1987, Medcan is a leader in transformational proactive and primary care dedicated to helping patients and team members live well, for life. We offer a comprehensive range of services including preventative health assessments, wellness programs, and specialized medical care.

Our core values of excellence, drive, respect and integrity guide everything we do. We’re committed to creating a workplace where everyone can thrive, and we’re proud to support over 1,500 businesses across Canada with our health and wellness solutions.

We are seeking a Lead Engagement Manager who wakes up every day with one mission: optimizing the lead funnel to maximize quality and conversion . This role is the engine behind our revenue growth—responsible for analyzing performance at every stage of the funnel, identifying gaps, and implementing strategies that improve lead quality, speed, and conversion rates.

You will partner closely with Marketing and Sales to ensure campaigns generate high quality leads and that every lead is subsequently nurtured effectively and efficiently to achieve desired conversion targets. If you thrive on digging into data, diagnosing performance issues, and driving measurable improvements, this is the role for you.

Beyond funnel optimization, you will work cross-functionally to drive technology enablement initiatives that enhance lead management capabilities. This includes owning projects that implement new tools, integrations, and automation to streamline processes and improve data accuracy—keeping the organization ahead of best practices.

Key Responsibilities Lead Funnel Optimization

• Oversee the end-to-end lead lifecycle, from capture to nurture to conversion.
• Track and analyze funnel performance metrics (lead volume, MQL-to-SQL conversion, velocity, pipeline contribution). Identify bottlenecks and implement strategies to improve lead quality and accelerate movement through the funnel.
• Develop and refine lead scoring models to prioritize high-value prospects.

Performance Analysis & Reporting

• Build and maintain dashboards to monitor KPIs across the funnel.
• Conduct root-cause analysis on underperforming segments and recommend corrective actions.
• Deliver actionable insights to Marketing and Sales leadership to influence campaign strategy and resource allocation.
• Report weekly and monthly on lead volume, quality, conversion rates, and ROI impact, along with key insights, trends and forecasting to performance targets.

Strategic Partnership

• Collaborate with Marketing to optimize campaign targeting and lead generation strategies.
• Work closely with Sales to ensure timely follow-up and effective lead handling.
• Act as a trusted advisor to both teams on improving funnel efficiency, conversion and reporting

Technology & Process Excellence

• Administer and optimize CRM and marketing automation platforms for seamless lead flow.
• Evaluate and implement new tools to enhance lead management and reporting capabilities.
• Ensure data integrity and compliance with governance standards.

Lead Enablement Technology Projects

• Working closely with the Technology team, serve as business lead for implementing and optimizing lead management technologies (CRM enhancements, marketing automation, lead scoring tools).
• Define requirements, manage timelines, and coordinate cross-functional stakeholders for successful deployment.
• Ensure new solutions align with business goals and improve lead quality, routing efficiency, and reporting capabilities.
• Drive adoption and training for Sales and Marketing teams to maximize ROI on technology investments.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 8+ years in lead management, sales operations, or marketing operations.
• Proven expertise in funnel optimization and conversion improvement.
• Advanced knowledge of CRM systems (Salesforce, HubSpot) and marketing automation platforms.
• Proven experience leading technology implementation projects in CRM or marketing automation environments.
• Strong understanding of system integrations and data flow between marketing and sales platforms.
• Ability to translate business needs into technical requirements and manage vendor relationships.
• Superior analytical skills with experience diagnosing performance issues and implementing solutions.
• Excellent communication and stakeholder management abilities.

Preferred Skills

• Experience with lead scoring models, attribution reporting, and funnel analytics.
• Familiarity with B2B sales cycles and demand generation strategies.
• Project management certification (PMP or similar) is a plus.
• Proficiency in BI tools (Power BI) and SQL for advanced analysis, or expertise in Microsoft Excel.

What Success Looks Like

• Funnel conversion rates improve quarter over quarter.
• Lead quality metrics consistently exceed benchmarks.
• Marketing and Sales teams view you as the go-to expert for performance optimization.
• Reporting delivers actionable insights that directly influence revenue growth.

Ready to Apply? If you’re ready to make a difference and be part of a company that truly cares about its people, we’d love to hear from you! Apply today and let’s inspire wellness together.

Diversity, Equity and Accessibility: Medcan is dedicated to employment equity, diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and success at work. If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation.