The Marketing & Communications Coordinator is responsible for creating and executing all World Meats marketing and communication projects. This includes a strategic plan based on a traditional annual campaign (a.k.a. holidays) and additional, incremental events and cross/up sale promotions. Communication includes both internal needs with employees and external communication with customers that consistently align with the World Meats voice, echoing its values and vision. The individual who holds this role needs to bring a hybrid of skills, allowing the person to plan strategically and creatively, with equal ability to execute the plan tactically.

Core Competencies of Role

• Independent worker
• Initiative
• Strong Written & Oral Communication
• Resourceful
• Creative
• Follow-through

Duties and Key Responsibilities

• Creating marketing campaigns and initiatives.
• Execute daily deliverables, activities, and deadlines for campaigns and individual marketing projects.
• Overseeing and coordinating marketing projects to ensure on-time delivery and accurate execution.
• Assists with the conceptualization, proofreading, editing, and production of internal and external marketing materials, print ads, presentation materials, etc.
• Review marketing materials to ensure a consistent voice, brand aesthetics, and regulatory requirements.
• Analyzes and reports outcomes of marketing initiatives, sales, etc.
• Communicates the current promotions to employees including sell sheets, promotions, and key tag lines.

Administrative

• Ability to create and execute multiple campaigns in tandem with various deliverables.
• Analyzing all campaign results, sharing learnings and insights for future programs with all key players.
• Provide backup to other CSRs and office staff when additional telephone support is required.

Social Media

• Develops content, manages monthly calendar, and populates World Meats’ social media channels with relevant and timely information, centered around holidays, national event days, weekly and monthly specials.
• Determines and executes unique tactics to engage members and potential members through strategic social media efforts.
• Posts on Facebook and Instagram daily
• Creating paid ads, campaigns, or boosts on Facebook and Instagram on Meta.
• Tracks and prepares to report on monthly social media results.
• Responds to messages and comments on World Meats’ social media promptly.
• Responds to reviews on Google.

Website, App & Email Marketing

• Coordinates website content with Web Developer to ensure information is posted on time and removed when no longer relevant.
• Coordinates the development, approvals, and distribution of email blasts, newsletters, and app notifications with the Web Developer.
• Creates weekly newsletter for retail customers. Maintains email marketing database on Mailchimp.
• Updates pricing, descriptions, and photos on the backend of app.
• Send out app notifications for marketing promos

Skills and Requirements

• Marketing/Business diploma or degree
• Internship or previous marketing role experience would be an asset.
• Proficient in Microsoft Office
• Proficient in Canva or Adobe Creative Suite. A bonus if HTML skill is held.
• Proficient in Mailchimp
• Proficient in Ad Managers
• Must be proactive and resourceful.
• Firm understanding of various marketing platforms, channels, and best practices including social, traditional, digital, and email marketing.
• Overall business approach includes customer service, resourcefulness, teamwork, ownership, and flexibility.
• Excellent time management and organizational skills, able to possess a high level of multitasking ability and flexibility in prioritizing to ensure completion of work as needs change.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Must have strong analytical skills to analyze metrics and prepare reporting.
• Must have a high level of creativity and attention to detail.