Top Benefits
About the role
Big Viking Games is hiring a VP of Revenue & Marketing to own the commercial engine across a portfolio of live-service virtual worlds. Reporting to the CEO, this role owns revenue performance, monetization design, brand strategy, community, and audience growth across the portfolio.
About Us
Big Viking Games is a profitable, self-funded live-service studio based in Toronto. Founded in 2011, the company has been building and operating virtual worlds for over a decade.
Our flagship games, YoWorld and FishWorld, have served millions of players over their lifetime through deep in-game economies built around virtual goods, player-to-player trading, and long-term engagement.
About the Role
BVG is actively investing in a 2.0 product roadmap - a next-generation rebuild of the legacy platform - with the potential to significantly expand its addressable market. This role owns the commercial and growth side of that journey: revenue & monetization strategy, brand positioning, go-to-market execution, and audience expansion.
The ideal candidate combines analytical depth with marketing instincts. You are equally comfortable building a pricing model, designing a segmentation strategy, and developing a brand narrative. You understand how consumer spending behaviors work in digital environments and can identify monetization opportunities that go beyond incremental optimization.
What You’ll Do
Revenue & Business Performance
- Own revenue performance across YoWorld and FishWorld, including revenue targets, spender economics (ARPU, LTV), and user growth
- Lead annual and quarterly planning, budgeting, and revenue forecasting
- Prepare and present business reviews to the CEO and Board, including performance trends, risks, and trade-offs
- Champion a data-driven operating culture across the revenue organization, ensuring key metrics inform strategy and execution
Monetization & Economy Design
- Design and implement new monetization models, including pricing & bundling options, scarcity mechanics, loyalty programs, and tiered offerings
- Own pricing strategy, offer design, segmentation, and monetization experimentation through A/B testing and cohort analysis
- Oversee in-game economy health across both titles, including currency balancing, inflation management, and spend curve optimization
Brand, Marketing & Growth
- Define and evolve brand identity across both titles to capture new audience segments and expand the addressable market
- Own product positioning, messaging, and tone of voice; lead go-to-market strategy for 2.0 product launches
- Identify and develop strategic partnerships and distribution channels to extend reach and drive audience growth
- Own the virtual goods merchandising strategy, including how products are packaged, promoted, and presented to players
- Lead the community function, providing strategic direction to the community management team and ensuring alignment with brand voice, product goals, and player engagement KPIs
Cross-Functional Leadership & Team Development
- Directly manage Revenue PMs, Live Content Managers, Content Designers, and Community Managers across both game pods
- Partner with the VP Creative AI as a peer, aligning commercial priorities with product and creative direction
- Navigate trade-offs across creative, commercial, and operational priorities; drive alignment where interests compete
- Liaise with art and production leadership to align content supply chain goals, performance targets, and cost management
- Hire, mentor, and evaluate team leads; own performance management with clear goals and measurable outcomes
How We’ll Measure Success
-Revenue performance. Achieve or exceed revenue targets while maintaining healthy spender economics and margin. -Monetization innovation. New monetization models are live, generating measurable revenue, and improving revenue per spender. -Brand and audience growth. New audience channels or partnerships producing measurable results; 2.0 go-to-market strategy documented and in execution. -**Team performance.**High levels of alignment and accountability across teams; leadership development visible across reporting functions.
Requirements
Must-Haves
- 5+ years leading revenue, growth, or product functions at a consumer business with recurring or transactional revenue models (e.g., subscriptions, e-commerce, marketplace or digital goods).
- Marketing or brand leadership. Experience developing brand positioning, go-to-market strategy, or audience growth initiatives within a commercial or revenue-oriented function.
- Data-driven decision-making. Strong analytical instincts with a track record of using data to inform strategy, evaluate performance, and guide investment decisions.
- Executive communication. Proven ability to present strategy, defend decisions, and communicate effectively with senior leadership and board members.
Nice-to-Haves
- Gaming industry experience. Familiarity with virtual economies, game economy design (inflation, currency systems, spend curves), live operations calendars, or portfolio management across live products.
- AI integration experience. Demonstrated experience embedding AI-driven workflows or tools into product operations, analytics, or content pipelines in a professional or enterprise context.
- Strategic or financial acumen. Background that includes financial modeling, strategic planning, or structured problem-solving (e.g., management consulting, investment banking, or equivalent operational experience).
- Cross-functional leadership. Experience leading multi-disciplinary teams across functions beyond marketing or product alone.
Benefits
- Comprehensive health and wellness benefits
- Generous PTO and holidays
Not the right fit? Search for VP of Revenue & Marketing jobs in Toronto
About Big Viking Games
Making fans - That's what we're all about!
Since our humble beginnings in 2011, these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark by building awesome free-to-play mobile and social games. We're one of the largest independent mobile and social game studios in Canada and a pioneer in mobile HTML5 games!
The company has grown profitably to a team of over 70+ Vikings across two studios in Toronto and London, ON. Prior to 2020, we had 2 studios, but we've now converted to a 100% remote company!
From our beginnings with hits like FishWorld and YoWorld, we strive to become a leader in live operations. Our titles are played by millions of people on iOS, Android, Facebook, and the web.
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Top Benefits
About the role
Big Viking Games is hiring a VP of Revenue & Marketing to own the commercial engine across a portfolio of live-service virtual worlds. Reporting to the CEO, this role owns revenue performance, monetization design, brand strategy, community, and audience growth across the portfolio.
About Us
Big Viking Games is a profitable, self-funded live-service studio based in Toronto. Founded in 2011, the company has been building and operating virtual worlds for over a decade.
Our flagship games, YoWorld and FishWorld, have served millions of players over their lifetime through deep in-game economies built around virtual goods, player-to-player trading, and long-term engagement.
About the Role
BVG is actively investing in a 2.0 product roadmap - a next-generation rebuild of the legacy platform - with the potential to significantly expand its addressable market. This role owns the commercial and growth side of that journey: revenue & monetization strategy, brand positioning, go-to-market execution, and audience expansion.
The ideal candidate combines analytical depth with marketing instincts. You are equally comfortable building a pricing model, designing a segmentation strategy, and developing a brand narrative. You understand how consumer spending behaviors work in digital environments and can identify monetization opportunities that go beyond incremental optimization.
What You’ll Do
Revenue & Business Performance
- Own revenue performance across YoWorld and FishWorld, including revenue targets, spender economics (ARPU, LTV), and user growth
- Lead annual and quarterly planning, budgeting, and revenue forecasting
- Prepare and present business reviews to the CEO and Board, including performance trends, risks, and trade-offs
- Champion a data-driven operating culture across the revenue organization, ensuring key metrics inform strategy and execution
Monetization & Economy Design
- Design and implement new monetization models, including pricing & bundling options, scarcity mechanics, loyalty programs, and tiered offerings
- Own pricing strategy, offer design, segmentation, and monetization experimentation through A/B testing and cohort analysis
- Oversee in-game economy health across both titles, including currency balancing, inflation management, and spend curve optimization
Brand, Marketing & Growth
- Define and evolve brand identity across both titles to capture new audience segments and expand the addressable market
- Own product positioning, messaging, and tone of voice; lead go-to-market strategy for 2.0 product launches
- Identify and develop strategic partnerships and distribution channels to extend reach and drive audience growth
- Own the virtual goods merchandising strategy, including how products are packaged, promoted, and presented to players
- Lead the community function, providing strategic direction to the community management team and ensuring alignment with brand voice, product goals, and player engagement KPIs
Cross-Functional Leadership & Team Development
- Directly manage Revenue PMs, Live Content Managers, Content Designers, and Community Managers across both game pods
- Partner with the VP Creative AI as a peer, aligning commercial priorities with product and creative direction
- Navigate trade-offs across creative, commercial, and operational priorities; drive alignment where interests compete
- Liaise with art and production leadership to align content supply chain goals, performance targets, and cost management
- Hire, mentor, and evaluate team leads; own performance management with clear goals and measurable outcomes
How We’ll Measure Success
-Revenue performance. Achieve or exceed revenue targets while maintaining healthy spender economics and margin. -Monetization innovation. New monetization models are live, generating measurable revenue, and improving revenue per spender. -Brand and audience growth. New audience channels or partnerships producing measurable results; 2.0 go-to-market strategy documented and in execution. -**Team performance.**High levels of alignment and accountability across teams; leadership development visible across reporting functions.
Requirements
Must-Haves
- 5+ years leading revenue, growth, or product functions at a consumer business with recurring or transactional revenue models (e.g., subscriptions, e-commerce, marketplace or digital goods).
- Marketing or brand leadership. Experience developing brand positioning, go-to-market strategy, or audience growth initiatives within a commercial or revenue-oriented function.
- Data-driven decision-making. Strong analytical instincts with a track record of using data to inform strategy, evaluate performance, and guide investment decisions.
- Executive communication. Proven ability to present strategy, defend decisions, and communicate effectively with senior leadership and board members.
Nice-to-Haves
- Gaming industry experience. Familiarity with virtual economies, game economy design (inflation, currency systems, spend curves), live operations calendars, or portfolio management across live products.
- AI integration experience. Demonstrated experience embedding AI-driven workflows or tools into product operations, analytics, or content pipelines in a professional or enterprise context.
- Strategic or financial acumen. Background that includes financial modeling, strategic planning, or structured problem-solving (e.g., management consulting, investment banking, or equivalent operational experience).
- Cross-functional leadership. Experience leading multi-disciplinary teams across functions beyond marketing or product alone.
Benefits
- Comprehensive health and wellness benefits
- Generous PTO and holidays
Not the right fit? Search for VP of Revenue & Marketing jobs in Toronto
About Big Viking Games
Making fans - That's what we're all about!
Since our humble beginnings in 2011, these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark by building awesome free-to-play mobile and social games. We're one of the largest independent mobile and social game studios in Canada and a pioneer in mobile HTML5 games!
The company has grown profitably to a team of over 70+ Vikings across two studios in Toronto and London, ON. Prior to 2020, we had 2 studios, but we've now converted to a 100% remote company!
From our beginnings with hits like FishWorld and YoWorld, we strive to become a leader in live operations. Our titles are played by millions of people on iOS, Android, Facebook, and the web.