Top Benefits
About the role
About Family Innovation Corp.
Family Innovation Corp. (“ FIC
”) is a multi-family office providing multiple services, including estate planning, risk management, financial counsel, trusteeship, investment advice, and other services.
We recognize excellent relationship management, accurate, actionable, and sound advice, and the desire to deliver the best quality work, improving the group’s overall performance and increasing its value-added capacities.
About Us
We are looking for a Commercial Lead to drive new business growth, build strong industry relationships, and bridge the gap between our commercial objectives and product development. This role is for NDC Solutions, a software development company we are assisting. The Commercial Lead will be responsible for driving revenue growth by acquiring new clients, expanding existing partnerships, and guiding our product development to align with market needs. This is a strategic and hands-on role requiring a mix of sales expertise, travel industry knowledge, and commercial leadership.
Our Mission
We’re here to help travel businesses grow with technology that’s built to scale, easy to manage, and designed to keep them in control. Our goal is to simplify the complex systems behind travel so agencies can focus on what they do best—serving travellers. Partnered and backed by industry leaders, we work closely with industry leaders like Sabre, Air Canada, Expedia, Accelya, IATA, and ATPCO to ensure seamless integration and access to premium travel content. These partnerships help us deliver a platform that’s powerful, flexible, and connected to the travel ecosystem.
Key Responsibilities
Business Development & Sales
- Identify, target, and solicit new business opportunities with a range of travel management businesses.
- Lead client pitches, demos, and negotiations, closing deals that drive revenue growth.
- Develop and manage a sales pipeline, ensuring consistent progress toward targets.
- Own the full sales cycle: prospecting, qualification, proposals, contracting, and onboarding.
Commercial Strategy & Market Insight
- Analyze market trends, competitor offerings, and client needs to shape commercial strategy.
- Provide regular feedback to leadership on growth opportunities, pricing models, and go-to-market approaches.
Product & Technical Alignment
- Act as the voice of the customer with the technical team, ensuring product features align with client needs.
- Collaborate with product and engineering teams to prioritize feature development that enhances commercial success.
Relationship Building & Partnerships
- Build and maintain strong relationships across the travel industry, including airlines, hotel suppliers and technology partners.
- Develop long-term client partnerships, maximizing account growth and retention.
Other Commercial Responsibilities
- Create sales collateral, proposals, and pitch decks in collaboration with marketing.
- Contribute to brand positioning and thought leadership in the travel tech ecosystem.
- Track and report on KPIs including sales performance, client acquisition, and retention.
- Manage RFPs, partnership agreements, and contract negotiations.
- Ensure compliance with relevant regulations and commercial agreements.
Required Skills & Experience
- Proven experience in sales, business development, or commercial leadership, ideally in travel technology or related sectors.
- Strong network and relationships in the travel industry.
- Ability to sell complex technology solutions to B2B clients.
- Experience working cross-functionally with technical and product teams.
- Strong negotiation, presentation, and communication skills.
- Entrepreneurial mindset with the ability to thrive in a fast-moving startup/scale-up environment.
Nice to Have
- Knowledge of GDS systems, NDC, APIs, and travel distribution models.
- Experience in SaaS or white-label B2B solutions.
What We Offer
- Competitive salary.
- Opportunity to play a pivotal role in the growth of a travel tech disruptor.
Location
: Vancouver, in-person
Type
: Full-time
Please note:
Candidates must be currently authorised to work in Canada.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Benefits
About the role
About Family Innovation Corp.
Family Innovation Corp. (“ FIC
”) is a multi-family office providing multiple services, including estate planning, risk management, financial counsel, trusteeship, investment advice, and other services.
We recognize excellent relationship management, accurate, actionable, and sound advice, and the desire to deliver the best quality work, improving the group’s overall performance and increasing its value-added capacities.
About Us
We are looking for a Commercial Lead to drive new business growth, build strong industry relationships, and bridge the gap between our commercial objectives and product development. This role is for NDC Solutions, a software development company we are assisting. The Commercial Lead will be responsible for driving revenue growth by acquiring new clients, expanding existing partnerships, and guiding our product development to align with market needs. This is a strategic and hands-on role requiring a mix of sales expertise, travel industry knowledge, and commercial leadership.
Our Mission
We’re here to help travel businesses grow with technology that’s built to scale, easy to manage, and designed to keep them in control. Our goal is to simplify the complex systems behind travel so agencies can focus on what they do best—serving travellers. Partnered and backed by industry leaders, we work closely with industry leaders like Sabre, Air Canada, Expedia, Accelya, IATA, and ATPCO to ensure seamless integration and access to premium travel content. These partnerships help us deliver a platform that’s powerful, flexible, and connected to the travel ecosystem.
Key Responsibilities
Business Development & Sales
- Identify, target, and solicit new business opportunities with a range of travel management businesses.
- Lead client pitches, demos, and negotiations, closing deals that drive revenue growth.
- Develop and manage a sales pipeline, ensuring consistent progress toward targets.
- Own the full sales cycle: prospecting, qualification, proposals, contracting, and onboarding.
Commercial Strategy & Market Insight
- Analyze market trends, competitor offerings, and client needs to shape commercial strategy.
- Provide regular feedback to leadership on growth opportunities, pricing models, and go-to-market approaches.
Product & Technical Alignment
- Act as the voice of the customer with the technical team, ensuring product features align with client needs.
- Collaborate with product and engineering teams to prioritize feature development that enhances commercial success.
Relationship Building & Partnerships
- Build and maintain strong relationships across the travel industry, including airlines, hotel suppliers and technology partners.
- Develop long-term client partnerships, maximizing account growth and retention.
Other Commercial Responsibilities
- Create sales collateral, proposals, and pitch decks in collaboration with marketing.
- Contribute to brand positioning and thought leadership in the travel tech ecosystem.
- Track and report on KPIs including sales performance, client acquisition, and retention.
- Manage RFPs, partnership agreements, and contract negotiations.
- Ensure compliance with relevant regulations and commercial agreements.
Required Skills & Experience
- Proven experience in sales, business development, or commercial leadership, ideally in travel technology or related sectors.
- Strong network and relationships in the travel industry.
- Ability to sell complex technology solutions to B2B clients.
- Experience working cross-functionally with technical and product teams.
- Strong negotiation, presentation, and communication skills.
- Entrepreneurial mindset with the ability to thrive in a fast-moving startup/scale-up environment.
Nice to Have
- Knowledge of GDS systems, NDC, APIs, and travel distribution models.
- Experience in SaaS or white-label B2B solutions.
What We Offer
- Competitive salary.
- Opportunity to play a pivotal role in the growth of a travel tech disruptor.
Location
: Vancouver, in-person
Type
: Full-time
Please note:
Candidates must be currently authorised to work in Canada.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.