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Senior Manager, Digital Product Owner

Hybrid
Winnipeg, MB
Senior Level

About the role

Location: Winnipeg

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.

Under IGM Financial's unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.

At IG Wealth Management, our vision is to inspire financial confidence.

This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and center.

You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.

IG Wealth Management is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

The Role

The Senior Manager, Digital Product Owner will focus on the IG Wealth Management brand and report to the AVP, Digital Product, Performance & Experience. While this role will primarily focus on the IG Wealth Management brand, it is important to note that it remains an integral part of the Shared Services team within IGM Marketing. This pivotal role drives digital strategy, oversees the product lifecycle for key digital assets, and fosters a culture of innovation and collaboration. You will be a part of a talented team and champion Agile methodologies to deliver seamless and impactful digital experiences for clients and advisors.

Key Responsibilities

  • Define and continuously refine the digital strategy and roadmap, ensuring alignment with IG Wealth Management’s business goals and evolving user expectations.
  • Collaboratively prioritize features with design and development teams, balancing user value, business impact, feasibility, and quality standards.
  • Establish and monitor success metrics for digital products; regularly assess performance and identify opportunities for improvement through ongoing iteration.
  • Develop and test sound hypotheses for new products and features that meet user needs and drive business objectives, including, but not limited to, new client acquisition.
  • Gather and analyze user feedback from multiple channels, transforming insights into actionable product development initiatives.
  • Champion Agile methodologies and foster best practices in digital product management across the team and broader organization.
  • Mentor and be a part of a high-performing team of Product Owners, Designers (UI/UX), and Content Specialists (CMS), supporting their professional growth and fostering a collaborative, innovative culture.

Reporting

This role reports to the AVP, Digital Product, Performance & Experience.

Qualifications

  • 5+ years of experience in digital product management or digital strategy, preferably within financial services or a complex, regulated environment.

  • Undergraduate degree in business, marketing, or a related field.

  • Proven experience defining product vision, strategy, and roadmaps in a cross-functional team environment.

  • Strong familiarity with Agile frameworks and best practices in digital product management, along with JIRA and confluence experience.

  • Demonstrated ability to lead, coach, and inspire multidisciplinary teams, including Product Owners, Designers, and Content Specialists.

  • Track record of delivering successful digital products and features from ideation to launch and iteration, with a customer-centric mindset.

  • Excellent analytical skills, with the ability to interpret data and user insights to inform decision-making.

  • Effective communicator with exceptional stakeholder management skills, partnering across functions and with external vendors.

  • Ability to take complex ideas and requirements and translate them into simplified terms to help with alignment from various stakeholders across the organization.

  • Getting input, sensitizing and partnering with IT, Marketing team, corporate communications and more.

  • Organized, detail-oriented, and adept at managing multiple priorities in a fast-paced, dynamic environment.

  • Self-motivated, proactive, and innovative, with a passion for digital transformation and user experience.

Please visit our career page by clicking on the following link: https://www.ig.ca/en/careers

We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.

IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

Please apply by September 3, 2025.

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About IG Wealth Management

Financial Services
5001-10,000

Experience the true value of advice with IG Wealth Management, where lifelong relationships and industry-leading expertise come together to secure your financial future.

Our financial approach considers every dimension of your financial life, ensuring a plan that evolves with you. With powerful human advice, world-class asset managers, and proactive advisors, we craft personalized strategies to meet your financial goals. From retirement optimization to tax planning, investment solutions, estate planning, insurance, business ownership, cash management and more, we provide solutions that adapt to your changing needs.

Discover the benefits of integrated financial planning with IG Wealth Management.

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