Who you are

• 8+ years of professional experience
• 5+ years of experience in technical product marketing or similar go-to-market experience in the software industry, marketing and selling to software developers
• A clear understanding of developer products, software development lifecycle (SDLC), CI/CD, Site Reliability Engineering and SaaS
• Outstanding written and verbal communications skills to explain and translate complex technical concepts into simple and intuitive communications
• Bachelor's degree in computer science, marketing, business, or related area; MBA is a plus
• Proven track record of creating high-quality product marketing deliverables and driving alignment across product, marketing and sales
• Proven experience being self-directed and working with minimal supervision with the ability to make decisions and adapt quickly to a rapid changing business
• Use data to measure results, inform decision making and drive strategy development
• Demonstrated success in creating, launching, scaling and maintaining digital products
• Strong understanding of DevOps, CI/CD, SRE and cloud-native application development

What the job involves

• Engage directly and frequently with Rootly customers to bring the voice of the customer into Rootly’s value propositions and the GTM decision-making process
• Craft engaging and clear audience-specific content and messaging, including frameworks, case studies, solution briefs, web content, presentations, datasheets and whitepapers
• Help define and lead the launch process for Rootly product launches
• Build go-to-market strategies and develop and manage cross-team marketing campaigns to ensure successful lead generation and funnel progression
• Create sales enablement content, playbooks and training, supporting Rootly sellers with compelling stories that both build the business case and differentiate Rootly in the marketplace
• Understand and align to market trends, competitive landscapes, and product capabilities
• Perform funnel analysis, identify optimization opportunities, and take appropriate action, focusing on analytical iteration development in both a technical and business sense
• Work with both technical and non-technical teams to drive delivery
• Manage communication with various senior stakeholders
• Take an active role in defining the future of the Rootly platform and growth culture

Benefits

• Comprehensive medical, dental, and vision
• 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
• M2 MacBook Pro of choice
• $1,000 for health and wellness
• $1,000 for home office
• $1,000 for visiting a teammate located in a different geography
• WeWork membership
• Weekly happy hour on Friday
• Learning and advancement budget at your discretion
• Annual retreat - at least once a year we gather together in person 🏝️
• Ground floor opportunity to be an early member of a fast growing venture-backed startup