Job Title - Vice President of Marketing Location: Remote (Canada) Work Arrangement: Remote | Flexible Commitment: Part-Time / Flexible (Expected to evolve alongside growth) Compensation: Equity-Only Founding Opportunity Reports To: Founder & CEO

About Pocketride: Pocketride is building the future of mobility. What started as a ridesharing platform is evolving into an AI-powered mobility technology company focused on making transportation more accessible, connected and intelligent. We believe mobility is entering a period of transformation, and our mission is to help shape that through technology, partnerships and innovation. We're building solutions that solve real transportation challenges while creating a more connected mobility ecosystem for communities we serve. As a founding executive, you won't simply lead marketing, You'll help define how market understands Pocketride for years to come.

About Opportunity: This is not a traditional marketing leadership role. You won't inherit an established marketing department or spend your time maintaining existing campaigns. Instead, you'll build marketing foundation of a high-growth technology company alongside Founder & CEO and executive leadership team. We're looking for a builder who can transform vision into market presence, create a recognizable brand, develop scalable go-to-market strategies, accelerate customer acquisition, and establish Pocketride as a trusted technology company within mobility industry. This is an opportunity to build something from the ground up. You'll influence company strategy, shape our public identity, develop marketing capabilities, and play a defining role in one of the most important stages of growth.

Position Summary: The Vice President of Marketing is responsible for leading Pocketride's marketing strategy while building a scalable marketing organization capable of supporting the vision. Working directly with the Founder & CEO and executive leadership team, you'll shape how Pocketride is positioned in the market, establish a trusted brand, develop customer acquisition strategies, and build the marketing foundation that supports the growth. This role combines leadership with hands-on execution and is ideal for someone excited by the opportunity to build rather than inherit.

Key Responsibilities:

Brand & Corporate Marketing Develop and lead Pocketride's brand strategy. Define the positioning, messaging and brand voice. Build and protect a consistent brand identity across all customer and stakeholder touchpoints. Strengthen Pocketride's reputation as an innovative Canadian technology company. Ensure brand consistency across all marketing initiatives.

Product Marketing & Go-to-Market Develop go-to-market strategies for new products, features and initiatives. Translate complex technology into compelling customer value propositions. Lead market positioning and launch planning. Build repeatable frameworks for introducing offerings to market. Develop customer education strategies that improve adoption and understanding.

Growth Marketing & Customer Acquisition Develop scalable rider and driver acquisition strategies. Lead digital marketing initiatives across multiple channels. Build referral, lifecycle and retention marketing programs. Optimize customer acquisition funnels using data and performance insights. Identify new customer growth opportunities. Improve marketing effectiveness through continuous experimentation and optimization.

Communications & Public Relations Lead Pocketride's communications and public relations strategy. Develop relationships with media, industry organizations and community stakeholders. Prepare press releases, company announcements and executive communications. Support conference participation, speaking opportunities and thought leadership initiatives. Strengthen Pocketride's public reputation and industry presence.

Digital Experience Lead the digital marketing strategy. Oversee website strategy, optimization and customer experience. Drive SEO, email marketing, CRM marketing and marketing automation initiatives. Improve customer journeys across all digital touchpoints. Monitor digital performance and identify opportunities for continuous improvement.

Creative & Content Develop Pocketride's content strategy. Lead creative direction across campaigns and marketing initiatives. Build compelling stories that connect with customers, partners and communities. Oversee marketing assets including video, graphics, photography and written content. Maintain high creative standards across every communication channel. Market Intelligence Monitor industry trends, competitive activity and emerging technologies. Conduct market research supporting business decisions. Gather customer insights that strengthen marketing strategy. Identify opportunities that support company growth. Provide executive leadership with market intelligence. Leadership Responsibilities

As a founding executive, you will: Build Pocketride's marketing organization from the ground up. Recruit, mentor and develop marketing team members as the company grows. Manage agencies, contractors and external marketing partners. Foster a culture of creativity, collaboration and accountability. Work closely with the executive leadership team to align marketing with company priorities. Represent the marketing function as a trusted advisor within the organization.

What Success Looks Like

Within your first 12–24 months, you will have: Established Pocketride as a trusted technology brand within the mobility sector. Built a scalable marketing organization capable of supporting the vision and growth. Developed repeatable go-to-market frameworks that successfully support new products, services, market initiatives and business opportunities. Increased customer acquisition, market awareness and brand credibility through data-driven marketing strategies. Positioned Pocketride for successful expansion into new communities and markets through marketing and brand development. Created marketing systems and processes that can scale alongside the evolution. Built a strong public presence through communications, industry engagement and thought leadership. Developed marketing capabilities that support the launch of offerings, emerging business opportunities and new revenue initiatives as the company continues to grow. Established a collaborative marketing culture that drives innovation, execution and measurable business impact across the organization.

Qualifications: We're looking for a builder who enjoys creating organizations from the ground up.

The ideal candidate will bring: 8+ years of progressive marketing experience, including senior leadership responsibilities. Experience building or scaling marketing functions within startups, scale-ups or high-growth organizations. Strong expertise across brand strategy, product marketing, growth marketing and digital marketing. Demonstrated success launching products, entering new markets or building recognizable brands. Experience developing and executing marketing plans. Strong commercial thinking supported by data-driven decision making. Exceptional communication, leadership and relationship-building skills. Experience leading agencies, contractors and cross-functional initiatives. A passion for technology, innovation and solving customer problems.

Preferred Experience:

Experience in one or more of the following industries would be considered an asset: Mobility Transportation Technology Artificial Intelligence SaaS Marketplace Platforms Logistics Smart Cities Automotive Technology

Why Join Pocketride? This is an opportunity to become one of Pocketride's founding executives during a defining stage of the journey.

You'll help shape not only our marketing strategy, but also our identity as an emerging Canadian technology company. Your work will directly influence how customers, partners and communities experience Pocketride while helping build the marketing organization that supports the future.

If you're energized by building from the ground up, solving problems, and creating impact alongside an ambitious leadership team, we'd love to hear from you.

Our Commitment & Compensation Philosophy:

We're committed to being transparent from the very beginning. This is a flexible, remote, equity-only founding executive opportunity.

Pocketride is an early-stage technology company building for impact. At this stage, our focus is on assembling an exceptional leadership team that believes in the vision, contributes strategically and grows alongside the company. As a result, this role is currently structured around equity ownership rather than cash compensation.

This is not a traditional full-time executive position. We recognize that many experienced leaders continue to pursue their careers, operate businesses or consult while contributing to high-potential ventures they genuinely believe in. We embrace that flexibility and are looking for someone who can make contributions while helping us build the company over time.

You'll join a leadership team with more than 120 years of combined professional experience spanning technology, operations, finance, human resources, marketing, project management, entrepreneurship and business leadership. Every executive on our team has chosen to contribute because they believe in the vision and opportunity we're building together. We understand that an equity-only opportunity isn't the right fit for everyone, and we respect that. However, if you're driven by ownership, value creation, innovation and the opportunity to help build an ambitious Canadian technology company from the ground up, we'd welcome the opportunity to connect.

We're not simply filling a leadership position, We're completing a leadership team that shares a common vision, embraces accountability and is committed to building the of mobility together.