• This is not a role for someone who wants to inherit a playbook - it’s for someone who wants to write one. You will define how PLG works at Clio, across our full and growing product portfolio, and you’ll have the organizational mandate and team to make it real
• You’ll lead multiple squads, work across every product in our suite, and partner closely with sales, marketing, customer success and product leadership to evolve how Clio acquires, activates, and expands its customer base. This is a seat at the table, not just a function in the org
• Clio has been a sales-led organization for most of its history and that motion has worked. Now Clio’s product portfolio has grown to a point where the product itself can and should be a primary driver of growth
• We need someone who has lived this transition before. Not just read about it - actually done it
• Someone who has felt the friction of trying to install PLG into a sales-first culture, who has made mistakes and learned from them, and who knows exactly what it takes to make this kind of shift stick
• The opportunity is significant. Legal professionals are increasingly expecting the same self-serve, high-quality product experiences they get in their personal lives, and Clio is in a position to deliver that. Your job is to make sure we do!
• What You’ll Own:
• PLG strategy and vision across Clio’s full product suite - defining the framework, the metrics, and the roadmap for how we grow through the product
• Team leadership across multiple squads focused on acquisition, activation, onboarding and expansion
• The growth loop - owning the end-to-end funnel from first touch through activation and expansion, and identifying the highest-leverage places to invest
• Experimentation culture - building a pragmatic, fast-moving test-and-learn engine that the whole organization can rally around
• AI-enabled growth - actively identifying and deploying AI tools and capabilities to accelerate your team’s output and Clio’s growth experiments
• Cross-functional alignment - working shoulder-to-shoulder with Sales, Marketing, Customer Success, Product, and Data teams to ensure the PLG motion amplifies rather than competes with our other growth vectors
• Executive partnership - reporting into the VP of Product and contributing to how Clio thinks about growth at the portfolio level
• Tooling and instrumentation - ensuring we have the data, telemetry, and tooling in place to make confident decisions fast

Benefits

• Company equity
• 401k
• $500 contribution when you become a parent and/or guardian
• RRSP-matching
• Pension plans
• 4-week minimum vacation
• Work from home when you need to (role-specific)
• Parental leave options for moms and dads
• Customizable extended health benefits (including $2000 per year to spend on counseling)
• Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes- You are someone who has taken a B2B SaaS company from sales-led to product-led, or who has built significant PLG capability inside an organization that didn’t have it
• You’ve got scar tissue from the hard parts and wins you’re proud of. You understand that PLG isn’t just a top-of-funnel tactic, it’s a company-wide operating philosophy… and you know how to bring people along on that journey
• You’re hands-on. You don’t just set direction and manage up, you’re in the weeds with your team, reviewing experiments, pushing boundaries, and doing real work alongside the people you lead. You set the bar by example
• You’ve integrated AI into how you run experiments, synthesize data, and move faster. This isn’t aspirational for you, it’s how you already work and you’re excited to build a team culture where that’s the norm. You see AI as a genuine competitive advantage, not a buzzword
• You bring a rare combination of strategic clarity and operational intensity. You can articulate a multi-year growth vision to an executive audience in the morning and then spend the afternoon debugging a funnel drop-off with an analyst
• Strong data and analytical skills. You are comfortable owning a metrics framework, running analysis, and building the case for investment based on evidence
• Based in the US or Canada
• Hands-on experience building or integrating AI tools into a growth function
• Demonstrated experience building, leading and developing high-performing, cross-functional growth teams
• Deep fluency in growth metrics - activation rates, time-to-value, expansion revenue, NRR, product qualified leads (PQLs), and the systems used to track them
• 10+ years of experience in a product growth role in a B2B SaaS environment
• Experience working at or transitioning a sales-led organization toward a product-led model
• Excellent communicator and cross-functional partner. You’ve influenced without full authority and brought skeptics along
• Experience scaling PLG across a multi-product portfolio
• Familiarity with Clio’s product suite or the legal workflow space
• Experience in legal tech or other regulated-industry verticals
• Background that spans both product and marketing. You’ve sat in both seats or closely adjacent ones
• Experience in a company that has gone through a significant growth inflection - Series D and beyond, or post-IPO