Top Benefits
About the role
Who you are
- This is an ideal role for a curious, detail-oriented content creator who’s excited about experimenting with AI to improve efficiency, test at scale, and help define the future of how we create and optimize copy
- 2–4 years of experience writing CRM and lifecycle marketing copy for a consumer-facing brand (tech, CPG, eComm, or marketplace experience a plus)
- Strong understanding of how to write for mobile-first channels: email, push, in-app, and SMS
- A curious mindset—you’re excited to experiment with AI but know when human judgment and storytelling are needed
- Comfort working with A/B tests, using results (AI- or human-generated) to refine messaging approaches
- Excellent communicator and collaborator who thrives in a fast-paced, iterative environment
- Proficient in Figma, Google Suite, and Slack, with strong project management skills and the ability to meet deadlines independently
- Experience leveraging data, research, insights and A/B Testing to deliver informed creative solutions. Experience with AI writing tools or an eagerness to learn how to apply them effectively in marketing workflows
What the job involves
- We are seeking a creative and resourceful Growth Copywriter to join our Growth Creative team. In this role, you’ll not only write high-impact, customer-facing messaging that drives engagement, retention, and loyalty—but also leverage AI tools and workflows to scale content production across lifecycle channels
- You’ll work closely with marketers, designers, and product teams to both craft messaging by hand and build AI-assisted processes that allow us to do more, faster—without sacrificing creativity or brand voice
- The Instacart Creative Team is dedicated to revolutionizing how people shop for groceries, creating a seamless and impactful experience for everyone. Within the Creative Studio organization, you’ll be part of the Growth Creative Team, focusing on driving engagement and innovation through thoughtful and effective design
- Own creative copy development across CRM touchpoints (email, push, SMS, in-app, PDM, ASO, etc), with a focus on Instacart’s full suite of offerings—including grocery, restaurant delivery, retail, and Instacart+
- Use AI-powered tools (e.g., Gemini, ChatGPT, Jasper, or in-house solutions) to draft, scale, and optimize content while maintaining human creativity and emotional nuance
- Partner with Growth, Lifecycle, and Product Marketing to develop campaigns that are insight-driven, personalized, and measurable
- Build AI prompts, templates, and workflows that generate consistent, on-brand copy at scale
- Experiment with AI-generated variations to fuel A/B testing and creative roadmaps
- Write with a voice that’s human, helpful, and a little playful—aligned to our brand personality and customer mindset
- Transform strategic briefs and test hypotheses into compelling content that drives action and deepens customer loyalty
- Contribute to messaging frameworks, experimentation roadmaps, and creative testing plans
- Ensure copy—whether AI-assisted or human-written—is consistent, inclusive, and meets legal/compliance standards
- Share learnings and help evolve our team’s AI content playbook over time
Benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
Top Benefits
About the role
Who you are
- This is an ideal role for a curious, detail-oriented content creator who’s excited about experimenting with AI to improve efficiency, test at scale, and help define the future of how we create and optimize copy
- 2–4 years of experience writing CRM and lifecycle marketing copy for a consumer-facing brand (tech, CPG, eComm, or marketplace experience a plus)
- Strong understanding of how to write for mobile-first channels: email, push, in-app, and SMS
- A curious mindset—you’re excited to experiment with AI but know when human judgment and storytelling are needed
- Comfort working with A/B tests, using results (AI- or human-generated) to refine messaging approaches
- Excellent communicator and collaborator who thrives in a fast-paced, iterative environment
- Proficient in Figma, Google Suite, and Slack, with strong project management skills and the ability to meet deadlines independently
- Experience leveraging data, research, insights and A/B Testing to deliver informed creative solutions. Experience with AI writing tools or an eagerness to learn how to apply them effectively in marketing workflows
What the job involves
- We are seeking a creative and resourceful Growth Copywriter to join our Growth Creative team. In this role, you’ll not only write high-impact, customer-facing messaging that drives engagement, retention, and loyalty—but also leverage AI tools and workflows to scale content production across lifecycle channels
- You’ll work closely with marketers, designers, and product teams to both craft messaging by hand and build AI-assisted processes that allow us to do more, faster—without sacrificing creativity or brand voice
- The Instacart Creative Team is dedicated to revolutionizing how people shop for groceries, creating a seamless and impactful experience for everyone. Within the Creative Studio organization, you’ll be part of the Growth Creative Team, focusing on driving engagement and innovation through thoughtful and effective design
- Own creative copy development across CRM touchpoints (email, push, SMS, in-app, PDM, ASO, etc), with a focus on Instacart’s full suite of offerings—including grocery, restaurant delivery, retail, and Instacart+
- Use AI-powered tools (e.g., Gemini, ChatGPT, Jasper, or in-house solutions) to draft, scale, and optimize content while maintaining human creativity and emotional nuance
- Partner with Growth, Lifecycle, and Product Marketing to develop campaigns that are insight-driven, personalized, and measurable
- Build AI prompts, templates, and workflows that generate consistent, on-brand copy at scale
- Experiment with AI-generated variations to fuel A/B testing and creative roadmaps
- Write with a voice that’s human, helpful, and a little playful—aligned to our brand personality and customer mindset
- Transform strategic briefs and test hypotheses into compelling content that drives action and deepens customer loyalty
- Contribute to messaging frameworks, experimentation roadmaps, and creative testing plans
- Ensure copy—whether AI-assisted or human-written—is consistent, inclusive, and meets legal/compliance standards
- Share learnings and help evolve our team’s AI content playbook over time
Benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.