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Event Sponsorship Sales Executive

Key Media18 days ago
Hybrid
Toronto, ON
JobCard.seniorityLevels.senior_level
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Top Benefits

Health & dental coverage
Hybrid flexible work, downtown Toronto
Free EAP counseling

About the role

We're an international media company, looking for a talented business development executive to join our international sales and marketing team.

The role involves generating sponsorship revenue for a portfolio of large and innovative business events. The successful candidate must be passionate about working in the event sponsorship space.

The position involves:

  • driving the commercial development of virtual and face-to-face events

  • selling sponsorship packages for B2B events across the North American region

  • applying Key Media sales methodology to close deals

  • developing long-term relationships with sponsorship clients via the telephone, virtual and in person meetings

  • pitching and tailoring sponsorship opportunities to clients

  • cultivating new business opportunities and managing existing accounts

Benefits of the role:

  • Health and dental

  • Flexible work – hybrid, flexible working hours with access to vibrant downtown Toronto office

  • Training- E-learning support through LinkedIn learning

  • EAP –free access to confidential counselling service

  • Extra vacation time– earn an extra day of paid vacation for each year that you work for us

  • Volunteer leave– one paid day per year to engage in volunteering activities

  • Rewards -Access to great employee recognition programs, including quarterly awards, vouchers and travel incentives

  • Competitive salary and package

  • Global travel and career opportunities

What we are looking for:

  • Experience: Minimum 1-2 years of proven business sales experience, ideally in events or sponsorship sales, but open to related fields (media, advertising, or partnerships).

  • Education: Degree-level education is advantageous but not essential. A positive attitude and passion for sales can stand out just as much as academic credentials.

  • Sales Skills: Demonstrated ability to prospect, pitch, and close deals. Strong negotiation skills and experience managing the full sales cycle from lead generation to closing.

  • Industry Knowledge: A keen interest or experience in large-scale festivals, entertainment, or corporate events is preferred but not mandatory.

  • Communication: Excellent verbal and written communication skills. Confidence in presenting to senior decision-makers and building long-term relationships.

  • Tech-Savvy: Comfortable using CRM systems, prospecting tools, and working in a data-driven environment to meet sales targets.

  • Creativity & Initiative: Ability to think outside the box to identify new sponsorship opportunities and develop creative sales pitches.

  • Team Player: A collaborative mindset, able to work across departments, but also self-motivated to drive personal and team goals.

  • Attitude: Enthusiastic, resilient, and results-driven with a genuine passion for the events industry. We value initiative and the ability to learn quickly on the job.

About Key Media

Key Media is a global business media company with leading B2B brands across insurance, finance, legal, HR and more, with offices in Sydney, Toronto, Auckland, Manila, Denver, London and Singapore. We connect business leaders with the insight, connections and recognition they need to thrive.

Vacancy status
This posting is for an existing vacancy that we are actively recruiting to fill.

Use of artificial intelligence in hiring
We use automated tools / artificial intelligence to help with note-taking during interviews. All decisions on candidate progression and hiring are made by human reviewers.

Inclusion, equity & accessibility
We are committed to employment equity and an inclusive, barrier‑free selection process. We welcome applications from all qualified candidates, including members of visible minorities, Indigenous peoples, persons with disabilities, women, and persons of any sexual orientation or gender identity/expression. If you require accommodation during any stage of the recruitment process, please contact us at alix.thompson@keymedia.com.

Application updates
Candidates who interview for this role will receive an update on their application status no later than 45 days after their last interview, and in most cases much sooner.

About Key Media

Technology, Information and Media
51-200

KM is an award-winning global B2B information provider with 400+ employees working on around 25 websites, 14 magazine titles and 60 annual events in Canada, Australia, USA, UK, New Zealand and Philippines.

Our products operate across key business verticals including Financial Services, Legal, Education, Property and Human Resources, bringing product providers and business communities together through print media, events and online channels.

KM has an unquestioned reputation for delivering high-quality, timely information in whatever format best suits our customers.

Since launching in 2001, KM has grown from the publisher of a single B2B magazine to a global B2B information provider with an ever-growing portfolio of market-leading products. Key Media prides itself on its entrepreneurial culture, creating innovative products for the industries in which we operate.

Central to our business model is a truly platform-neutral approach to media communication. Whether audiences wish to communicate through the pages of a magazine, face-to-face at events, or online through the latest in cutting-edge technology, Key Media has a product to suit their needs.