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Sr. Marketing Manager, Growth & Engagement

Amazon.com2 days ago
Toronto, ON
Senior Level

About the role

DESCRIPTION

Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do.

The Prime Video Canada business is looking for a Sr. Marketing Manager of Growth & Engagement. This individual will be responsible for leading initiatives that drive customer growth and engagement for the Prime Video Canada business. This includes identifying and developing plans to reach new audiences, prioritizing investment initiatives based on opportunity size, creating mechanisms to interface with new internal and external partners, and analyzing business metrics and developing recommendations. This individual will possess competencies of strategic thinking to identify areas of biggest opportunity on the business, an ability to work through ambiguity towards implementation, and strong assessment of what’s working on our business and how to improve. This is a new role for Prime Video Canada – we are looking for an individual who can identify and implement solutions to complex problems or yet-to-be-defined opportunities.

Key job responsibilities

  • Lead marketing investment priorities, inputs, and budget management for the Prime Video Canada business by partnering with local and global stakeholders
  • Identify areas of growth with Amazon business units both within and outside of Prime Video, and develop partnership mechanisms that drives implementation
  • Owns reporting on acquisition and engagement metrics, with ability to identify drivers of performance and partner on solutions with product marketing teams
  • Manage external, non-paid partnership marketing for the Prime Video Canada business

BASIC QUALIFICATIONS

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Strong relationship management, negotiation and analytical skills
  • Excellent verbal and written communication skills
  • In-depth understanding of marketing channels and customer-facing metrics
  • Track record of identifying opportunities and setting own initiatives

PREFERRED QUALIFICATIONS

  • Experience building, executing and scaling cross functional marketing programs

  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

About Amazon.com

Retail
5001-10,000

Amazon Lab126 is an inventive San Francisco Bay Area research and development team that designs and engineers high-profile consumer electronic devices. We engineer devices like Fire tablets, Kindle e-readers, Amazon Fire TV, and Amazon Echo.

As the Amazon devices team, we deliver instant access to everything—digital or physical—from anywhere, via delightfully unique Amazon experiences that make life easier and more fun.