About the role
Job Description
Position : Strategic Markets Development Manager
Organization
Function : Sales Country : Canada Location : Western Canada, BC Reports to (title) : Sales Director, PWR G&C NAM
Context (Examples: creation or restructuration of a department, process maturity, new position, current specific department stakes etc.)
Electrification demand in Canada is accelerating faster than the contractor workforce and training ecosystem can support. Nexans is uniquely positioned to lead not only as a cable manufacturer, but as a strategic partner in electrification delivery—connecting product innovation with contractor capability and project execution. This role is designed to close that gap.
Purpose (Sum up the position using one or two sentences)
The Strategic Markets Development Manager is responsible for engaging electrical contractors, end users, engineers and utilities while providing technical prescription for Nexans complete products and services offering for key strategic markets. This role turns Nexans’ product innovation and market access into a strategic lever on the contractor workforce, closing the gap between electrification ambition and execution
Areas of responsibility (Use active verbs to define areas of responsibility and especially the weight of each responsibility : “Manage”, “Support”, “Participate”; “Is responsible for”, “Is in charge of”, “Promote”, “Contribute” etc.)
Lead Nexans’ strategy to drive adoption of new solutions by commercial electrical contractors Build a Nexans-aligned ecosystem of contractors, engineers, utilities, and training institutions to influence specification and deployment of Nexans solutions in key strategic markets such as Data Centers, EV, renewables, and key infrastructure projects. Serve as the bridge between product, workforce, and project delivery, positioning Nexans earlier in the project lifecycle and strengthening long-term market presence. Develop and execute a go to market strategy for Nexans Accessories deployment into Canada
Accelerate Product Adoption : Turn selected Nexans solutions into go to standards for commercial electrical contractors.
Build a Contractor & Training Ecosystem: Create a network of Nexans-aligned contractors and training partners who are trained, equipped, and incentivised to use and recommend Nexans products.
Influence Projects Upstream: Use workforce and contractor partnerships to position Nexans earlier in design and specification, increasing pull-through demand and loyalty.
Deliver Measurable Business Impact: Drive incremental revenue, share of wallet, and long-term partnerships in Nexans’ key markets (Data Centers, EV, renewable energy, infrastructure).
Expected results (What is the expected contribution of the position? What are the main objectives and expected results linked to objectives?)
3 / 6 / 12 Month Impact Roadmap
First 3 Months – Pilot and Validation (Commercial Electrical Contractors)
Work directly with commercial electrical contractors to pilot a new Nexans product on live projects. Map priority contractors and training institutions across Canada. Secure 5-10 pilot contractor partners, deliver hands-on training, and capture initial KPIs (installation time, contractor satisfaction, early revenue impact).
3–6 Months – Build the Nexans-Aligned Ecosystem (Channel Strategy)
Scale beyond pilots to 10+ active contractor users of the new product, using a repeatable adoption playbook. Design and launch a Nexans-aligned contractor program (Training, certification, benefits). Initiate distributor strategy to scale New Nexans product, working closely with Regional and National Sales Team
6–12 Months – Embed, Expand, and Quantify Impact (Drive Mix in Emerging Markets)
Grow the Nexans-aligned network to 25–50 contractor partners across key regions and segments. Extend the model from the initial product to additional Nexans solutions (EV, Renewables, Data Center). Achieve visible business impact: increased product specification, a growing share of projects using Nexans-trained contractors, and a clear uplift in revenue attributable to contractor and workforce initiatives. Position Nexans as a recognized strategic partner in electrification workforce development with utilities, institutions, and industry bodies. Begin to develop a go to market strategy for Nexans Accessories deployment into Canada
12 Months & Beyond – Long Term Strategic Vision
Focus transition towards higher margin accessory integration within large scale projects. Ensure Nexans is positioned as a full suite solution provider rather than just a cable manufacturer Ensure early engagement with engineering firms and developers in key strategic markets (Renewables, Data Centers, BESS) to specify Nexans Develop a technical ecosystem expansion to include training and certification for Nexans products to ensure long term partnerships within focus markets
Position sizing (A few key indicators of the position such as: Revenue, Budget, Sales volume, number of N-1 etc.)
No direct reports
Required skills and qualifications (Management and function competencies regarding available Nexans models, personal attributes, education, experience)
Qualification in engineering and or relevant trade skill Proven prior experience in a similar role Industry market experience highly desirable (10+ years) Strong Sales and Commercial Acumen Ability to negotiate effectively Strong orientation to business development
Not the right fit? Search for Strategic Markets Development Manager jobs in Markham, Ontario, Canada
About Nexans
For over a century, Nexans has played a crucial role in the electrification of the planet and is committed to electrifying the future. With approximately 28,000 people in 42 countries, the Group is paving the way to a new world of safe, sustainable and decarbonized electricity that is accessible to everyone. In 2022, Nexans generated 6.7 billion euros in standard sales. The Group is a leader in the design and manufacturing of cable systems and services across four main business areas: Power Generation & Transmission, Distribution, Usage and Industry & Solutions. Nexans was the first company in its industry to create a Foundation supporting sustainable initiatives, bringing access to energy to disadvantaged communities worldwide. The Group pledged to contribute to carbon neutrality by 2030.
Nexans. Electrify the future.
Nexans is listed on Euronext Paris, compartment A. For more information, please visit www.nexans.com
Similar Jobs
About the role
Job Description
Position : Strategic Markets Development Manager
Organization
Function : Sales Country : Canada Location : Western Canada, BC Reports to (title) : Sales Director, PWR G&C NAM
Context (Examples: creation or restructuration of a department, process maturity, new position, current specific department stakes etc.)
Electrification demand in Canada is accelerating faster than the contractor workforce and training ecosystem can support. Nexans is uniquely positioned to lead not only as a cable manufacturer, but as a strategic partner in electrification delivery—connecting product innovation with contractor capability and project execution. This role is designed to close that gap.
Purpose (Sum up the position using one or two sentences)
The Strategic Markets Development Manager is responsible for engaging electrical contractors, end users, engineers and utilities while providing technical prescription for Nexans complete products and services offering for key strategic markets. This role turns Nexans’ product innovation and market access into a strategic lever on the contractor workforce, closing the gap between electrification ambition and execution
Areas of responsibility (Use active verbs to define areas of responsibility and especially the weight of each responsibility : “Manage”, “Support”, “Participate”; “Is responsible for”, “Is in charge of”, “Promote”, “Contribute” etc.)
Lead Nexans’ strategy to drive adoption of new solutions by commercial electrical contractors Build a Nexans-aligned ecosystem of contractors, engineers, utilities, and training institutions to influence specification and deployment of Nexans solutions in key strategic markets such as Data Centers, EV, renewables, and key infrastructure projects. Serve as the bridge between product, workforce, and project delivery, positioning Nexans earlier in the project lifecycle and strengthening long-term market presence. Develop and execute a go to market strategy for Nexans Accessories deployment into Canada
Accelerate Product Adoption : Turn selected Nexans solutions into go to standards for commercial electrical contractors.
Build a Contractor & Training Ecosystem: Create a network of Nexans-aligned contractors and training partners who are trained, equipped, and incentivised to use and recommend Nexans products.
Influence Projects Upstream: Use workforce and contractor partnerships to position Nexans earlier in design and specification, increasing pull-through demand and loyalty.
Deliver Measurable Business Impact: Drive incremental revenue, share of wallet, and long-term partnerships in Nexans’ key markets (Data Centers, EV, renewable energy, infrastructure).
Expected results (What is the expected contribution of the position? What are the main objectives and expected results linked to objectives?)
3 / 6 / 12 Month Impact Roadmap
First 3 Months – Pilot and Validation (Commercial Electrical Contractors)
Work directly with commercial electrical contractors to pilot a new Nexans product on live projects. Map priority contractors and training institutions across Canada. Secure 5-10 pilot contractor partners, deliver hands-on training, and capture initial KPIs (installation time, contractor satisfaction, early revenue impact).
3–6 Months – Build the Nexans-Aligned Ecosystem (Channel Strategy)
Scale beyond pilots to 10+ active contractor users of the new product, using a repeatable adoption playbook. Design and launch a Nexans-aligned contractor program (Training, certification, benefits). Initiate distributor strategy to scale New Nexans product, working closely with Regional and National Sales Team
6–12 Months – Embed, Expand, and Quantify Impact (Drive Mix in Emerging Markets)
Grow the Nexans-aligned network to 25–50 contractor partners across key regions and segments. Extend the model from the initial product to additional Nexans solutions (EV, Renewables, Data Center). Achieve visible business impact: increased product specification, a growing share of projects using Nexans-trained contractors, and a clear uplift in revenue attributable to contractor and workforce initiatives. Position Nexans as a recognized strategic partner in electrification workforce development with utilities, institutions, and industry bodies. Begin to develop a go to market strategy for Nexans Accessories deployment into Canada
12 Months & Beyond – Long Term Strategic Vision
Focus transition towards higher margin accessory integration within large scale projects. Ensure Nexans is positioned as a full suite solution provider rather than just a cable manufacturer Ensure early engagement with engineering firms and developers in key strategic markets (Renewables, Data Centers, BESS) to specify Nexans Develop a technical ecosystem expansion to include training and certification for Nexans products to ensure long term partnerships within focus markets
Position sizing (A few key indicators of the position such as: Revenue, Budget, Sales volume, number of N-1 etc.)
No direct reports
Required skills and qualifications (Management and function competencies regarding available Nexans models, personal attributes, education, experience)
Qualification in engineering and or relevant trade skill Proven prior experience in a similar role Industry market experience highly desirable (10+ years) Strong Sales and Commercial Acumen Ability to negotiate effectively Strong orientation to business development
Not the right fit? Search for Strategic Markets Development Manager jobs in Markham, Ontario, Canada
About Nexans
For over a century, Nexans has played a crucial role in the electrification of the planet and is committed to electrifying the future. With approximately 28,000 people in 42 countries, the Group is paving the way to a new world of safe, sustainable and decarbonized electricity that is accessible to everyone. In 2022, Nexans generated 6.7 billion euros in standard sales. The Group is a leader in the design and manufacturing of cable systems and services across four main business areas: Power Generation & Transmission, Distribution, Usage and Industry & Solutions. Nexans was the first company in its industry to create a Foundation supporting sustainable initiatives, bringing access to energy to disadvantaged communities worldwide. The Group pledged to contribute to carbon neutrality by 2030.
Nexans. Electrify the future.
Nexans is listed on Euronext Paris, compartment A. For more information, please visit www.nexans.com