Director of Marketing
Top Benefits
About the role
We are looking for a Director of Marketing to join the Dream Team! You will lead the growth of the business, including customer acquisitions, website conversion rates, lead generation and marketing analytics.
Mission
If you are looking for your breakthrough, career-defining role, look no further. This is your opportunity to create jaw-dropping growth that will be 10x anything you've done before. Half of the modern world has problems sleeping and we're one of the only startups in a position to help, which means we have huge upside potential. We're looking for someone that will embrace the difficult journey of building from the ground up from pre-order, to product launch, to market expansion. This role is for you if you love diving deep into the ad accounts, getting your hands dirty, and up for a challenge. You will truly be able to put your name on something that is admired around the world, all while helping people live happier, healthier lives.
Join us as our Director of Marketing and embark on a heroic mission to revolutionize sleep with the Bía Smart Sleep Mask. Your mission will be to own the levers that drive measurable conversions.
About Bía
At Bía, our mission is to master sleep. The Bía Smart Sleep Mask is a mobile sleep lab, that measures, improves and optimizes your sleep every second throughout the night.
Our Values
We take our values seriously. They run deeper than your typical corporate process, we use them as code of conduct for everything we do and we live them consistently through our routines and policies.
- Bía Champion of Determination: We are fearless contenders. We believe in hard work and perseverance on our journey to achieving the impossible. Embrace your hunger for progress. Indulge in your thirst for solutions. No matter what you do, don’t stop until you get there.
- Bía Hero of Humanity: We believe in empowering others and moving the world forward through compassion and collaboration. We want to help as many people as possible. There are things bigger than ourselves and we need to do our part. We use this value to keep our egos in check and focus on what matters.
- Bía Pursuer of Passion: We are people with purpose. We believe pursuing our passions is more than a nice-to-have, it’s a requirement to quality of life. Do what you love, reach for the stars, and change the world. We know where we’re going, and we’re excited to get there.
- Bía Master of Gratitude: We believe in acknowledging the gifts in others and ourselves, and using it as a guiding light forward instead of pointing fingers, assigning blame, or obsessing over mistakes. We believe our time is best spent focusing on the path forward that leads to the greatest good. That starts with acknowledging one another regularly for the great things we have noticed them accomplish. We are humble optimists.
- Bía Curator of Knowledge: We are lifelong learners. We believe that each piece of knowledge operates as a door to new opportunities. It is easier to stick to what information we have and defend our egos than it is to stay open-minded to new information and be comfortable with being wrong. We want our team to feel curious more than we want them to feel right. Mistakes are catalysts to growth and so we encourage taking calculated risks so long as they come with learning. If they happen to come with some wins as well, that’s a win-win.
What It's Like Working Here
We are a purpose-driven team, passionate about improving the quality of life for every single person on the planet.
During your remote, 4-day workweek, we will give you everything you need to be 100% successful. You will never contribute more to a mission than here. To finish the week, you get a full extra day off to recoup, relax, and live life your way.
We also regularly meet up throughout the year for all-expenses paid, global team-building get-togethers. You will travel the globe on our dime.
Everyone on the team is proactive and hungry to build something meaningful. We hire people that need to be slowed down and encouraged to take vacation, rather than people who always need encouragement to speed up.
We manage by giving you deeply specific objectives, 100% clarity on your role, weekly recognition, and altruistic punishment. Rewarding great work means punishing mediocre work. If you aren't passionate about your work, we're not the right fit.
However, if you are tired of carrying more than your share, tired of your work going unrecognized, and instead dream of working at a fast-paced, high-impact work environment, then working at Bía will be refreshing.
This is our offer. We give a lot, we expect a lot. That's the deal.
Job Type, Compensation, and Perks
- Full-Time
- Base Salary: $100K-$140K CAD
- Share Options
- 4+ Weeks Vacation
- Top 20% Benefits Package
- 4-Day Work Week - 1 extra day per week to live your life.
- Remote Working - If you have internet access, you can work.
- Flexible Schedule - We keep meetings light and concentrated.
- "Fire Us" Career Plan - We know that we may not be the best fit forever. We will work with you to build your optimal Bía career and then help you fire us so you can move on to the next big step in your life.
- Growth - Be one of the first hires at a rapidly growing business.
Your Responsibilities
- Take over current ad accounts (Meta, Twitter, Instagram, Google, Spotify)
- Expand onto new ad platforms (Tiktok, Reddit)
- Weekly analytics & reporting (Mixpanel, TripleWhale)
- Maximize return on ad spend (ROAS)
- Reduce cost per acquisition (CPA)
- Improve funnel efficiently (CPC → CVR → CAC)
- Scale performance while maintaining / improving CPA
- Create, manage, and optimize campaigns
- Copyright for email & conversion
- Develop & manage email campaigns
- Manage contractors
- Manage projects
Qualifications
- Startup or Agency experience required
- Minimum of 7 years of experience planning and executing campaigns from start to finish.
- Minimum of 7 years experience improving landing pages and developing email campaigns.
- Experience with Mixpanel
- Strong analytical skills.
- Strong copywriting ability.
What We Look For
- Results Driven
- Analytical
- Highly Organized
- Detail Oriented
- Self-Starter
- Perfectionist
- Charismatic
- Customer Centric
How to Apply
No cover letter needed. Please follow the steps on our website.
Director of Marketing
Top Benefits
About the role
We are looking for a Director of Marketing to join the Dream Team! You will lead the growth of the business, including customer acquisitions, website conversion rates, lead generation and marketing analytics.
Mission
If you are looking for your breakthrough, career-defining role, look no further. This is your opportunity to create jaw-dropping growth that will be 10x anything you've done before. Half of the modern world has problems sleeping and we're one of the only startups in a position to help, which means we have huge upside potential. We're looking for someone that will embrace the difficult journey of building from the ground up from pre-order, to product launch, to market expansion. This role is for you if you love diving deep into the ad accounts, getting your hands dirty, and up for a challenge. You will truly be able to put your name on something that is admired around the world, all while helping people live happier, healthier lives.
Join us as our Director of Marketing and embark on a heroic mission to revolutionize sleep with the Bía Smart Sleep Mask. Your mission will be to own the levers that drive measurable conversions.
About Bía
At Bía, our mission is to master sleep. The Bía Smart Sleep Mask is a mobile sleep lab, that measures, improves and optimizes your sleep every second throughout the night.
Our Values
We take our values seriously. They run deeper than your typical corporate process, we use them as code of conduct for everything we do and we live them consistently through our routines and policies.
- Bía Champion of Determination: We are fearless contenders. We believe in hard work and perseverance on our journey to achieving the impossible. Embrace your hunger for progress. Indulge in your thirst for solutions. No matter what you do, don’t stop until you get there.
- Bía Hero of Humanity: We believe in empowering others and moving the world forward through compassion and collaboration. We want to help as many people as possible. There are things bigger than ourselves and we need to do our part. We use this value to keep our egos in check and focus on what matters.
- Bía Pursuer of Passion: We are people with purpose. We believe pursuing our passions is more than a nice-to-have, it’s a requirement to quality of life. Do what you love, reach for the stars, and change the world. We know where we’re going, and we’re excited to get there.
- Bía Master of Gratitude: We believe in acknowledging the gifts in others and ourselves, and using it as a guiding light forward instead of pointing fingers, assigning blame, or obsessing over mistakes. We believe our time is best spent focusing on the path forward that leads to the greatest good. That starts with acknowledging one another regularly for the great things we have noticed them accomplish. We are humble optimists.
- Bía Curator of Knowledge: We are lifelong learners. We believe that each piece of knowledge operates as a door to new opportunities. It is easier to stick to what information we have and defend our egos than it is to stay open-minded to new information and be comfortable with being wrong. We want our team to feel curious more than we want them to feel right. Mistakes are catalysts to growth and so we encourage taking calculated risks so long as they come with learning. If they happen to come with some wins as well, that’s a win-win.
What It's Like Working Here
We are a purpose-driven team, passionate about improving the quality of life for every single person on the planet.
During your remote, 4-day workweek, we will give you everything you need to be 100% successful. You will never contribute more to a mission than here. To finish the week, you get a full extra day off to recoup, relax, and live life your way.
We also regularly meet up throughout the year for all-expenses paid, global team-building get-togethers. You will travel the globe on our dime.
Everyone on the team is proactive and hungry to build something meaningful. We hire people that need to be slowed down and encouraged to take vacation, rather than people who always need encouragement to speed up.
We manage by giving you deeply specific objectives, 100% clarity on your role, weekly recognition, and altruistic punishment. Rewarding great work means punishing mediocre work. If you aren't passionate about your work, we're not the right fit.
However, if you are tired of carrying more than your share, tired of your work going unrecognized, and instead dream of working at a fast-paced, high-impact work environment, then working at Bía will be refreshing.
This is our offer. We give a lot, we expect a lot. That's the deal.
Job Type, Compensation, and Perks
- Full-Time
- Base Salary: $100K-$140K CAD
- Share Options
- 4+ Weeks Vacation
- Top 20% Benefits Package
- 4-Day Work Week - 1 extra day per week to live your life.
- Remote Working - If you have internet access, you can work.
- Flexible Schedule - We keep meetings light and concentrated.
- "Fire Us" Career Plan - We know that we may not be the best fit forever. We will work with you to build your optimal Bía career and then help you fire us so you can move on to the next big step in your life.
- Growth - Be one of the first hires at a rapidly growing business.
Your Responsibilities
- Take over current ad accounts (Meta, Twitter, Instagram, Google, Spotify)
- Expand onto new ad platforms (Tiktok, Reddit)
- Weekly analytics & reporting (Mixpanel, TripleWhale)
- Maximize return on ad spend (ROAS)
- Reduce cost per acquisition (CPA)
- Improve funnel efficiently (CPC → CVR → CAC)
- Scale performance while maintaining / improving CPA
- Create, manage, and optimize campaigns
- Copyright for email & conversion
- Develop & manage email campaigns
- Manage contractors
- Manage projects
Qualifications
- Startup or Agency experience required
- Minimum of 7 years of experience planning and executing campaigns from start to finish.
- Minimum of 7 years experience improving landing pages and developing email campaigns.
- Experience with Mixpanel
- Strong analytical skills.
- Strong copywriting ability.
What We Look For
- Results Driven
- Analytical
- Highly Organized
- Detail Oriented
- Self-Starter
- Perfectionist
- Charismatic
- Customer Centric
How to Apply
No cover letter needed. Please follow the steps on our website.