Analyst - Measurement Science
Top Benefits
About the role
What you'll do
The Analyst, Measurement Science is an execution-focused analytics role that supports audience creation, customer and category insights development, media measurement, modeling, and visualization initiatives across Triangle Retail Media.
In close partnership with Sales, Accounts, Planning, and Measurement teams, you’ll make data-driven decisions that inform all parts of the campaign lifecycle – from category behavior and sales insights to creation of custom audiences using unique Triangle Rewards purchase data, and post-campaign reporting insights. You will work closely with two or more sales pods, learning the nuances of our retail categories and brands.
Analytics, Reporting & Enablement
- Support pre‑campaign measurement by developing and activating audience segments, and conducting exploratory analysis to inform campaign strategy and setup
- Support post‑campaign measurement by interpreting model outputs and contextualizing performance indicators to deliver clear, actionable insights on campaign effectiveness
- Collaborate with stakeholders to translate model outputs into actionable dashboards and other productionized tools for end-users
How You’ll Work With Others
- Partner closely with Media Planners, Sales, Accounts, Media Activation to deliver media insights and reporting
- Translate ad-hoc requests (for instance, around customer, category, sales or measurement) into actionable data that proves or disproves hypotheses
- Bring a genuine curiosity to your work, always looking for the “why?” and “so what?” of media, retail and customer data
- Embed yourself in business processes, to find opportunities to streamline, automate or improve workflows
Data Science & Advanced Analytics
- While not the primary focus of the role, you may be asked to assist Data Scientist and Senior team members to develop models, including:
- Propensity and lookalike models, churn and engagement prediction, uplift and incrementality modeling, Media attribution (ROAS), audience profiling
- Assist with training, evaluating, and deploying models using BigQuery and Vertex AI (or equivalent platforms)
What You Bring
- 2–5 years of experience in Data Analysis or Marketing Analytics
- Media/marketing analytics experience is a strong asset
- Experience in a Customer Data Platform (CDP) is an asset
- SQL and BigQuery proficiency
- Experience building and maintaining BI tools.
- Power BI authoring skills, including report optimization and publishing is an asset
- Experience scripting in Python for ETL and automation in an asset, but not required
- Statistics Knowledge, and Experience in Designing Experiments
- Proven ability to generate customer insights and marketing outputs
- Familiarity with marketing technology is an asset
- Personal accountability for client campaign outcomes
- Openness to leveraging technology and AI for automation and efficiency
- Positive attitude and solutions-focused mindset.
About Triangle Retail Media
Triangle Retail Media (TRM) is one of Canada’s fastest-growing retail media networks. We use data, analytics, and customer insights to deliver effective, measurable marketing solutions for brands and agencies across Canadian Tire Corporation’s retail banners. Powered by the Triangle Loyalty program with over 11 million members, TRM enables advanced measurement and audience strategies at scale. We are builders who value accountability, collaboration, and continuous improvement. This role is ideal for someone early in their data science or analytics career who wants to work on real-world marketing problems while learning from experienced practitioners.
We’re always looking for great talent! In addition to competitive pay, we offer:
- Comprehensive benefits and retirement programs
- Performance incentives, Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities and product discounts
Our typical hiring range is between $64,000.00 and $106,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. #LI-AG2
This posting represents an existing vacancy within our organization.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Not the right fit? Search for Analyst jobs in Toronto, ON
About Canadian Tire Corporation, Ltd.
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.
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Analyst - Measurement Science
Top Benefits
About the role
What you'll do
The Analyst, Measurement Science is an execution-focused analytics role that supports audience creation, customer and category insights development, media measurement, modeling, and visualization initiatives across Triangle Retail Media.
In close partnership with Sales, Accounts, Planning, and Measurement teams, you’ll make data-driven decisions that inform all parts of the campaign lifecycle – from category behavior and sales insights to creation of custom audiences using unique Triangle Rewards purchase data, and post-campaign reporting insights. You will work closely with two or more sales pods, learning the nuances of our retail categories and brands.
Analytics, Reporting & Enablement
- Support pre‑campaign measurement by developing and activating audience segments, and conducting exploratory analysis to inform campaign strategy and setup
- Support post‑campaign measurement by interpreting model outputs and contextualizing performance indicators to deliver clear, actionable insights on campaign effectiveness
- Collaborate with stakeholders to translate model outputs into actionable dashboards and other productionized tools for end-users
How You’ll Work With Others
- Partner closely with Media Planners, Sales, Accounts, Media Activation to deliver media insights and reporting
- Translate ad-hoc requests (for instance, around customer, category, sales or measurement) into actionable data that proves or disproves hypotheses
- Bring a genuine curiosity to your work, always looking for the “why?” and “so what?” of media, retail and customer data
- Embed yourself in business processes, to find opportunities to streamline, automate or improve workflows
Data Science & Advanced Analytics
- While not the primary focus of the role, you may be asked to assist Data Scientist and Senior team members to develop models, including:
- Propensity and lookalike models, churn and engagement prediction, uplift and incrementality modeling, Media attribution (ROAS), audience profiling
- Assist with training, evaluating, and deploying models using BigQuery and Vertex AI (or equivalent platforms)
What You Bring
- 2–5 years of experience in Data Analysis or Marketing Analytics
- Media/marketing analytics experience is a strong asset
- Experience in a Customer Data Platform (CDP) is an asset
- SQL and BigQuery proficiency
- Experience building and maintaining BI tools.
- Power BI authoring skills, including report optimization and publishing is an asset
- Experience scripting in Python for ETL and automation in an asset, but not required
- Statistics Knowledge, and Experience in Designing Experiments
- Proven ability to generate customer insights and marketing outputs
- Familiarity with marketing technology is an asset
- Personal accountability for client campaign outcomes
- Openness to leveraging technology and AI for automation and efficiency
- Positive attitude and solutions-focused mindset.
About Triangle Retail Media
Triangle Retail Media (TRM) is one of Canada’s fastest-growing retail media networks. We use data, analytics, and customer insights to deliver effective, measurable marketing solutions for brands and agencies across Canadian Tire Corporation’s retail banners. Powered by the Triangle Loyalty program with over 11 million members, TRM enables advanced measurement and audience strategies at scale. We are builders who value accountability, collaboration, and continuous improvement. This role is ideal for someone early in their data science or analytics career who wants to work on real-world marketing problems while learning from experienced practitioners.
We’re always looking for great talent! In addition to competitive pay, we offer:
- Comprehensive benefits and retirement programs
- Performance incentives, Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities and product discounts
Our typical hiring range is between $64,000.00 and $106,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. #LI-AG2
This posting represents an existing vacancy within our organization.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Not the right fit? Search for Analyst jobs in Toronto, ON
About Canadian Tire Corporation, Ltd.
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.