General Industries • Toronto, ON • Job ID: PRL122

Job Description

Purves Redmond Limited (PRL) is a Canadian, employee-owned insurance brokerage firm with over 65 years of experience. With offices in Toronto, Vancouver, Calgary, Saskatoon and Montreal, we specialize in insurance brokerage, risk management advisory, and employee benefits consulting. PRL is committed to delivering high-quality service, integrity, and innovative solutions to businesses across Canada.

Role

As Senior Broker in the General Industries practice, you will lead the placement and servicing of complex commercial insurance programs across diverse industry sectors. You will drive market negotiations, and ensure delivery of high-quality, timely, and accurate solutions. The role includes mentoring junior colleagues, contributing to new business growth, and strengthening market and client relationships.

Key Accountabilities

Client & Program Management

• Serve as senior point of contact for assigned accounts, overseeing renewals, coverage analysis, mid-term changes, and service delivery
• Understand client operations, exposures, and risk profile to develop effective insurance program recommendations
• Conduct policy reviews to ensure coverage and structure meet client objectives
• Deliver consistent, responsive service that promotes client retention and long-term relationships

Marketing Engagement & Placement

• Lead market strategy and negotiations for placements, including layered or specialty commercial programs
• Oversee preparation of marketing documents, underwriting submissions, and placement summaries
• Negotiate terms, conditions, pricing, and endorsements directly with insurers
• Resolve escalated coverage, service, or claims-related matters requiring insurer engagement

Technical & Advisory Support

• Provide technical guidance on policy interpretation, complex risk scenarios, and market alternatives
• Stay current on industry developments, regulatory changes, and market conditions
• Review loss data, exposure details, and client information to support program design and placement strategy
• Identify program gaps, overlaps, or inefficiencies and recommend improvements

Business Development & Growth

• Collaborate with producers and internal teams to support growth of existing and new business
• Contribute to proposal development, renewal strategies, and client pitch material
• Identify cross-selling or upselling opportunities aligned with client needs and objectives
• Strengthen relationships with insurers and other market stakeholders to support long-term growth

Operational Excellence

• Ensure timely delivery of binders, policies, certificates, invoices, and endorsements
• Monitor receivables and collaborate with finance on collections and issue resolution
• Maintain accurate documentation and communications within EPIC and shared systems
• Champion process enhancements, documentation standards, and compliance initiatives
• Mentor and support development of junior team members

Requirements

• 8-12 years of experience in commercial insurance within a brokerage environment
• Demonstrated success managing mid-to-large commercial accounts and leading complex placements
• Valid RIBO license (or provincial equivalent); CIP, CRM, CAIB, or FCIP considered strong assets
• Strong understanding of commercial P&C products and underwriting practices across varied industry sector
• Experienced negotiator, able to communicate technical concepts clearly to clients and insurers
• Highly organized, detail-focused, and comfortable managing competing priorities
• Proficient with Microsoft Office and insurance systems such as EPIC